What is Streak?

Streak embeds CRM functionality directly inside Gmail. Instead of switching between email and a separate CRM, Streak creates pipelines, tracks deals, and manages relationships within the inbox where work already happens. For Gmail-centric teams, this eliminates the friction of maintaining separate systems.

The approach recognizes a truth about sales and business development: much of the work happens in email anyway. Rather than forcing data entry into external tools, Streak captures relationship information where it naturally occurs.

Key Features

Pipeline Management in Gmail

Create Kanban-style pipelines that display inside Gmail's interface. Track deals, projects, hiring candidates, or any process through customizable stages. Pipeline views appear as Gmail tabs, keeping CRM visible without context switching.

Email Tracking

Know when recipients open emails and click links. Tracking happens automatically on sent messages. Open notifications help time follow-ups for maximum response rates.

Mail Merge

Send personalized mass emails directly from Gmail. Merge fields pull from pipeline data. Track opens and clicks per recipient. Schedule sends for optimal timing. Maintain personal feel at scale.

Snippets

Save and insert common email responses quickly. Keyboard shortcuts accelerate repetitive communication. Team snippets share best practices across the organization.

Automatic Data Capture

Streak automatically associates emails with pipeline items based on contacts. Email threads attach to deals without manual logging. The complete communication history appears on each record.

Team Collaboration

Share pipelines with team members while maintaining individual Gmail access. See colleague interactions with shared contacts. Collaborate without duplicating emails or losing visibility.

Pricing

Streak offers a Free plan for personal use with basic pipeline features. Solo at $15/user/month adds email tracking and mail merge. Pro at $49/user/month includes advanced reporting and shared pipelines. Enterprise at $129/user/month adds custom roles, data validation, and priority support.

The free tier provides genuine value for testing the Gmail CRM concept before committing.

Who Uses Streak?

Sales teams who live in Gmail find Streak matches their workflow. Deal tracking and email happen in the same interface. No separate CRM tab means no forgetting to log activities—everything captures automatically.

Real estate agents manage property deals, buyer/seller relationships, and transaction stages. The visual pipeline tracks deals from lead to close. Email history with each client remains accessible in context.

Recruiters track candidates through hiring stages. Automatic email association means candidate communication stays organized. Pipeline views show hiring funnel progress at a glance.

Consultants and freelancers manage project pipelines and client relationships. The simplicity suits smaller operations without dedicated sales tools. Gmail integration requires no workflow changes.

Integrations

Streak integrates with Google Workspace apps (Calendar, Sheets, Drive). Zapier connects to external applications. API access enables custom integrations. The primary integration, of course, is Gmail itself—that's the whole point.

Streak vs Competitors

Streak vs Pipedrive

Pipedrive offers a standalone CRM with deeper sales features. Streak wins on Gmail integration convenience. Pipedrive for dedicated sales management; Streak for inbox-centric workflows.

Streak vs HubSpot CRM

HubSpot provides a free CRM with extensive features but requires separate interface. Streak's value is staying in Gmail. HubSpot for comprehensive free CRM; Streak for Gmail-native experience.

Streak vs Copper

Copper also integrates deeply with Google Workspace. Copper offers more sophisticated CRM features; Streak provides tighter Gmail embedding. Both serve Google-centric teams well.

Pros and Cons

Pros

• Lives inside Gmail—no tab switching
• Automatic email association with pipeline items
• Email tracking built in
• Generous free tier for testing
• Intuitive for Gmail users
• Mail merge from Gmail interface

Cons

• Gmail-only—no Outlook support
• Less powerful than dedicated CRMs
• Reporting more limited than standalone tools
• Performance can slow with large pipelines

Frequently Asked Questions

Does Streak work with Google Workspace?

Yes, Streak works with both personal Gmail and Google Workspace (formerly G Suite) accounts. Business features like team sharing require paid plans.

Can I migrate data from another CRM?

Streak supports CSV imports for migrating pipeline data. Email history doesn't transfer, but future emails associate automatically with imported records.

Is my email data secure?

Streak accesses Gmail through official Google APIs with appropriate permissions. Data handling follows Google's security requirements. Review Streak's privacy policy for detailed security information.

Does Streak work on mobile?

Streak offers mobile apps for iOS and Android. Pipeline management and email tracking work on mobile, though some features are desktop-optimized.

Final Verdict

Streak solves a real problem: CRM adoption fails when it requires changing how people work. By embedding pipeline management in Gmail, Streak meets users where they already spend time. Email tracking, automatic data capture, and visual pipelines enhance Gmail rather than competing with it.

For Gmail-centric teams wanting CRM benefits without CRM friction, Streak offers the path of least resistance to organized relationship management.

Rating: 4.3/5