Outgrow

What is Outgrow?

Outgrow enables marketers to create interactive content—quizzes, calculators, assessments, polls, and surveys—that engages audiences and generates leads. Instead of static content that visitors consume passively, interactive content invites participation and delivers personalized results. The exchange of interaction for value captures more leads than traditional forms.

For marketers wanting content that engages and converts, Outgrow provides the tools to build interactive experiences without developers. The platform combines a drag-and-drop builder with powerful logic capabilities, allowing anyone to create sophisticated interactive experiences that would otherwise require custom development.

Key Features

Calculators

Build ROI calculators, savings estimators, pricing calculators, and custom numerical tools. Personalized results demonstrate value to prospects by showing them exactly what they could save or gain. Lead capture in exchange for calculations creates a natural value exchange that feels helpful rather than pushy.

The calculator builder supports complex mathematical formulas, conditional logic, and multiple result scenarios. You can create calculators that adapt based on user inputs, providing increasingly relevant recommendations as users progress through questions.

Quizzes

Create assessment quizzes, personality quizzes, knowledge tests, and product recommendation quizzes. The engaging format increases time on site and encourages social sharing. Results segmentation enables personalized follow-up based on quiz outcomes.

Quiz features include branching logic to create personalized paths, score-based results for assessments, personality matching algorithms, and product recommendation engines. Visual elements like progress bars, images, and animations keep users engaged throughout the quiz experience.

Assessments

Maturity assessments and diagnostic tools position your expertise while providing genuine value. Prospects receive valuable insights about their current state while you qualify leads based on their responses. This win-win approach to lead generation builds trust from the first interaction.

Assessment tools include benchmarking capabilities, industry comparisons, and detailed scoring rubrics. Results pages can include personalized recommendations, downloadable reports, and next-step calls to action tailored to assessment outcomes.

Surveys and Polls

Collect feedback and opinions with interactive surveys and real-time polls. Unlike static forms, Outgrow surveys adapt based on responses, creating conversational experiences. Polls display results in real-time, increasing engagement and encouraging participation.

Templates

1000+ templates across industries and use cases provide starting points for every campaign. Templates cover B2B, e-commerce, healthcare, finance, education, and more. Start from proven designs and customize branding, questions, and logic. Faster time to launch interactive campaigns without starting from scratch.

Lead Capture and Forms

Gate results behind email capture or capture information progressively throughout the experience. Smart forms adapt required fields based on lead quality indicators. Integration with major CRMs and email platforms ensures leads flow seamlessly to your existing marketing stack.

Progressive profiling allows you to collect additional information over multiple interactions, building comprehensive lead profiles without overwhelming users with lengthy forms.

Analytics and Optimization

Track completion rates, drop-off points, conversion rates, and engagement metrics. Understand exactly how users interact with your content at each step. A/B testing capabilities let you optimize questions, designs, and lead capture forms based on real behavioral data.

Detailed analytics dashboards show funnel performance, question-level engagement, and conversion attribution. Export data for deeper analysis or sync directly to analytics platforms.

Embedding and Distribution

Embed interactive content anywhere—websites, landing pages, blogs, or as standalone pages. Multiple embed formats include inline, popup, chatbot, and floating widgets. Responsive designs work across desktop, tablet, and mobile devices.

Use Cases

Lead Generation

Interactive content generates 2x more leads than static content according to industry studies. Calculators showing ROI or savings create compelling reasons to provide contact information. Quiz results people want to see drive email capture without feeling like a gate.

B2B companies use ROI calculators to qualify leads while demonstrating product value. Professional services firms deploy assessments that diagnose problems their services solve. Every interaction generates qualified leads with built-in context about their needs.

E-Commerce

Product recommendation quizzes guide shoppers to the right products while capturing preferences for personalized marketing. Size calculators reduce returns by ensuring proper fit. Gift finders simplify purchasing decisions during peak seasons.

E-commerce brands report increased average order values when using product recommendation quizzes, as personalized suggestions build buying confidence. Quiz data also enriches customer profiles for future marketing personalization.

Education and Training

Knowledge assessments test comprehension and identify learning gaps. Course recommendation quizzes help students find the right programs. Certification prep tools provide interactive study experiences.

Educational institutions use assessments for placement testing and program matching. Corporate training teams deploy quizzes for compliance verification and skills assessment. Interactive formats improve retention compared to passive learning materials.

Healthcare and Wellness

Health risk assessments help patients understand their conditions while connecting them with appropriate care. Symptom checkers provide preliminary guidance while encouraging professional consultation. Wellness calculators track progress and motivate healthy behaviors.

Financial Services

Loan calculators, retirement planners, and investment return estimators provide valuable planning tools. Prospects engage with calculations relevant to their financial decisions while providing qualification data. Compliance-friendly designs protect both institutions and consumers.

Pricing

Freelancer — $14/month. Basic calculators and quizzes, limited leads, Outgrow branding. Good for testing the platform or small-scale campaigns.

Essentials — $95/month. More content types, 1,000 leads/month, remove branding. Suitable for growing businesses with consistent lead generation needs.

Business — $600/month. Unlimited leads, advanced features, team collaboration, priority support. Best for marketing teams running multiple campaigns.

Enterprise — Custom pricing. Dedicated support, custom integrations, SLA, advanced security. For organizations with complex requirements.

Annual billing saves 20-44% depending on plan. 7-day free trial available on all plans to test the platform with your actual use case.

Pros and Cons

Pros

Extensive template library. Over 1000 templates across industries mean you rarely start from scratch. Templates are professionally designed and proven to convert.

Powerful logic capabilities. Complex branching, calculations, and conditional displays enable sophisticated experiences without coding knowledge.

Strong integration ecosystem. Native connections to major CRMs, email platforms, and marketing tools. Zapier integration extends connectivity further.

Multiple content formats. One platform covers quizzes, calculators, assessments, surveys, polls, and more. No need for separate tools for each format.

Detailed analytics. Comprehensive data on user behavior helps optimize content for better conversion rates over time.

Cons

Learning curve for advanced features. While basic content is easy to create, complex logic and calculations require time to master.

Pricing jumps between tiers. The gap from Essentials to Business is significant. Mid-market companies may find pricing challenging.

Design customization limits. While templates are attractive, deep design customization requires CSS knowledge or higher-tier plans.

Mobile editing limitations. The builder works best on desktop. Making quick edits from mobile devices is difficult.

Who Uses Outgrow?

B2B marketers create calculators demonstrating product ROI to enterprise buyers. Interactive tools convert better than static case studies by showing personalized value.

Content marketers increase engagement with quizzes and assessments that audiences actually want to complete. Interactive content gets shared more than static articles, extending organic reach.

Lead generation teams build interactive lead magnets that capture more emails than traditional ebooks or whitepapers. The value exchange of personalized results feels fair to prospects.

E-commerce brands deploy product recommendation quizzes and size calculators that improve shopping experiences while gathering valuable customer data.

Outgrow vs Competitors

Outgrow vs Typeform

Typeform creates beautiful forms and surveys with conversational interfaces. Outgrow focuses on calculators and result-driven content that generates leads. Choose Typeform for surveys and feedback collection; choose Outgrow for interactive lead generation with calculated or scored results.

Outgrow vs Involve.me

Involve.me offers similar interactive content capabilities with different templates and pricing structures. Outgrow provides more calculator functionality, while Involve.me may offer simpler pricing for basic needs. Compare specific content types and integration requirements for your use case.

Outgrow vs ScoreApp

ScoreApp specializes in scorecard assessments with strong coaching and consulting focus. Outgrow offers broader content types including calculators and quizzes. Choose based on whether you need specialized assessments or diverse interactive content.

Tips for Success with Outgrow

Start with templates. Customize proven templates rather than building from scratch. Templates encode best practices for engagement and conversion.

Keep it short. Ideal interactive content takes 2-3 minutes to complete. Longer experiences see significant drop-off unless the value proposition is exceptional.

Gate strategically. Capture emails at the right moment—usually just before revealing personalized results. Early gates hurt completion rates; late gates miss capture opportunities.

Test result pages. The results page is your conversion moment. Test different layouts, recommendations, and calls to action to maximize next-step engagement.

Promote actively. Interactive content needs traffic to generate leads. Promote through email, social media, paid ads, and website placement.

Integrate with your stack. Connect Outgrow to your CRM and email platform immediately. Leads lose value quickly without prompt follow-up.

Frequently Asked Questions

Can I use Outgrow without coding knowledge?
Yes, Outgrow is designed for marketers without technical skills. The drag-and-drop builder handles all functionality. Advanced users can add custom CSS for deeper design control.

How does lead capture work?
You choose when to request contact information—before starting, during the experience, or before revealing results. Forms integrate directly with your CRM and email tools.

What integrations are available?
Outgrow integrates with major platforms including HubSpot, Salesforce, Mailchimp, ActiveCampaign, Google Analytics, Facebook Pixel, and hundreds more through Zapier.

Can I embed content on my website?
Yes, multiple embed options include inline, popup, chatbot, and floating formats. Content is responsive and works across devices.

Is there a free trial?
Yes, 7-day free trials are available on all plans. You can test the full platform capabilities before committing.

How many leads can I capture?
Lead limits depend on your plan. Freelancer has limited leads, Essentials allows 1,000/month, and Business offers unlimited leads.

Final Verdict

Outgrow excels at interactive lead generation content that engages audiences while capturing qualified leads. The combination of calculators, quizzes, and assessments covers most interactive content needs. Strong template library and integration ecosystem make implementation straightforward.

Best for marketing teams ready to move beyond static content and invest in interactive experiences that convert. The pricing requires commitment, but ROI potential is significant for organizations that promote their interactive content effectively.

Rating: 4.3/5