Emporia Research Review 2026

Last updated: February 2026

B2B market research has a quality problem. Finding verified professionals to survey is expensive ($200-$500+ per complete), panels are full of fraudulent respondents, and most platforms require long-term commitments. Emporia Research built its platform around solving the verification problem first: 800+ million professional records, all LinkedIn-verified, with 200+ targeting attributes.

Whether you need 500 IT decision-makers to complete a 15-minute survey or 20 CMOs for 45-minute depth interviews, Emporia connects you with verified B2B professionals at $50-$90 per quantitative response and $250-$700 per qualitative interview. No subscriptions, no commitments.

The mrxCore Platform

Emporia's core product, mrxCore, is an audience intelligence engine that sits on top of 800M+ professional records with 200+ targeting attributes (job title, seniority, industry, company size, geography, tech stack, and more). Every respondent is LinkedIn-verified, which dramatically reduces the fake-respondent problem that plagues generic panels.

You can target extremely specific B2B audiences: "VP of Engineering at SaaS companies with 100-500 employees in the DACH region" or "procurement managers at Fortune 500 manufacturing firms." The granularity is what justifies the per-response pricing.

Audience Targeting

The 200+ targeting attributes go beyond basic demographics. You can target by job function, seniority level, department, company revenue, employee count, industry vertical, technology stack used, geographic region, and dozens of other professional characteristics. This specificity is what makes B2B research viable. Generic panels give you "business professionals." Emporia gives you "VP of Engineering at SaaS companies with 100-500 employees using AWS in the DACH region."

Built-in Research Tools

Emporia includes a survey builder with logic flows, skip patterns, and question randomization. No need for SurveyMonkey or Typeform on top. The builder handles both quantitative surveys and qualitative screeners.

Qualitative research support covers video interviews, focus groups, and in-depth interviews with incentive management built in. Emporia recruits participants, handles scheduling, manages incentive payments, and provides an AI insights engine for analysis.

The Pori anti-fraud verification engine screens every respondent at no extra cost. This is not just basic bot detection. Pori cross-references professional credentials, employment history, and response patterns to weed out fraudulent or inattentive participants before they contaminate your data.

Pricing

Project-based pricing with no subscriptions or long-term commitments:

• Quantitative surveys: $50-$90 per completed response (varies by targeting difficulty and survey length)
• Qualitative interviews: $250-$700 per interview (includes incentives and recruitment)
• Self-serve or fully managed: Choose assisted DIY or let Emporia handle everything

This is expensive relative to consumer panels, but B2B research is inherently more expensive because the respondents are harder to find and their time is worth more. For perspective, commissioning a similar study through a traditional research agency would cost 3-5x these rates.

What Emporia Does Well

• Respondent quality: LinkedIn-verified professionals with the Pori anti-fraud engine. Data quality is the primary reason to use Emporia over cheaper alternatives.
• Targeting granularity: 200+ attributes on 800M+ records means you can reach extremely specific B2B audiences that generic panels cannot.
• No commitments: Project-based pricing. Run one study or ten. No subscription, no minimum spend.
• Built-in tools: Survey builder, qualitative recruitment, incentive management, and AI insights in one platform. No stacking separate tools.
• Global coverage: B2B audiences across North America, Europe, APAC, and LATAM.
• Self-serve or managed: Choose assisted DIY for cost savings or let Emporia handle recruitment, fieldwork, and analysis end-to-end.

Where It Falls Short

• Price per response: $50-$90 per complete makes large-scale studies expensive. 500 responses at $70 each is $35,000.
• No consumer research: Emporia is B2B only. If you need consumer panels, use Prolific or UserTesting.
• Turnaround times: Niche audiences take longer to recruit. A study targeting C-suite executives at enterprise companies may take 2-4 weeks to field.
• Panel-side complaints: Trustpilot reviews (4.1/5 from 268 reviews) show some respondents frustrated with payment redemption and survey rejections. This is the respondent experience, not the buyer experience, but it could affect panel willingness.
• Opaque pricing: Exact costs depend on targeting and methodology. You need to request a quote rather than see transparent pricing on the website.
• Not for simple surveys: If you just need 1,000 consumer responses for a product poll, Emporia is overkill and overpriced. Use SurveyMonkey, Typeform, or Prolific instead.

Verdict

Not to be confused with consensus.app (the AI research search engine) or any consumer survey platforms. Emporia Research is squarely in the B2B sample and insights space.

Emporia Research is the right choice when B2B data quality matters more than cost. The LinkedIn-verified audience, Pori fraud screening, and 200+ targeting attributes deliver a level of respondent quality that generic panels cannot match. The pricing ($50-$90 per response) is justified for studies where bad data costs more than good data. If you are running brand tracking, product-market fit research, or competitive intelligence with B2B professionals, Emporia's verification layer is worth the premium. For consumer research or budget-constrained studies, look elsewhere.