Wistia pricing

Wistia uses a Freemium pricing model. Current pricing: Free (10 videos), $19/mo (Plus).

Wistia's pricing has four tiers, and costs are based on the number of media files (videos, audio, webinars) you host:

• Free: $0/month. 1 user, 10 media files, 200 GB bandwidth. Professional hosting, basic recording, and editing tools. Good for testing, not for real marketing use.
• Pro: $79/month (billed annually). 3+ users, 50 media included, up to 500 total. 1 TB bandwidth. Adds heatmaps, audience analytics, in-video lead capture forms, embeddable playlists, and password-protected videos.
• Advanced: $319/month (billed annually). 5+ users, 250 media included, up to 2,000 total. 1 TB bandwidth. Adds branded webinars, marketing automation integrations, ad platform integrations, and a dedicated account success manager.
• Premium: Custom pricing (contact sales). 10+ users, unlimited media, 2+ TB bandwidth. SSO, advanced security, custom folder permissions, dedicated team accounts, and priority support.

One important detail: once you exceed included media on any plan, you pay per additional video. On the Pro plan, extra media costs about $2 each per month. On Advanced, it drops to $0.50 each. This adds up fast if you produce a lot of content.

There is a 20% discount when you choose annual billing over monthly. All plans support unlimited viewers and users (the user limits above are for admin seats).

The honest answer: Wistia delivers solid value for teams that need its specific feature set. On the downside, pricing climbs at higher tiers, so evaluate against expected volume.

For a side-by-side with alternatives at different price points, see Wistia alternatives, or read the full Wistia review.