Last updated 2026-05-19

Wistia pricing

Q: How much does Wistia cost?

Wistia pricing in 2026: Free (10 videos), $19/mo (Plus). The model is Freemium.

Q: Is Wistia worth the price?

Depends on workflow fit — read the full review for details.

Q: Does Wistia have a free plan?

Yes, Wistia offers a free plan or free trial. See pricing breakdown above.

Q: Are there hidden costs with Wistia?

No major hidden costs reported for standard usage.

If you have ever tried to use YouTube for business video hosting, you know the pain.

Pricing summary

What Wistia costs in 2026

Wistia uses a Freemium model. Current pricing: Free (10 videos), $19/mo (Plus).

ModelFreemium

Free planYes

Plans and tiers

Wistia's pricing has four tiers, and costs are based on the number of media files (videos, audio, webinars) you host:

Free: $0/month. 1 user, 10 media files, 200 GB bandwidth. Professional hosting, basic recording, and editing tools. Good for testing, not for real marketing use.
Pro: $79/month (billed annually). 3+ users, 50 media included, up to 500 total. 1 TB bandwidth. Adds heatmaps, audience analytics, in-video lead capture forms, embeddable playlists, and password-protected videos.
Advanced: $319/month (billed annually). 5+ users, 250 media included, up to 2,000 total. 1 TB bandwidth. Adds branded webinars, marketing automation integrations, ad platform integrations, and a dedicated account success manager.
Premium: Custom pricing (contact sales). 10+ users, unlimited media, 2+ TB bandwidth. SSO, advanced security, custom folder permissions, dedicated team accounts, and priority support.

One important detail: once you exceed included media on any plan, you pay per additional video. On the Pro plan, extra media costs about $2 each per month. On Advanced, it drops to $0.50 each. This adds up fast if you produce a lot of content.

There is a 20% discount when you choose annual billing over monthly. All plans support unlimited viewers and users (the user limits above are for admin seats).

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See full Wistia review

Detailed 2026 review with hands-on testing, pros and cons, and how it compares to competitors.

Read review →

Is Wistia worth the price?

The honest answer: Wistia delivers solid value for teams that need its specific feature set. On the downside, pricing climbs at higher tiers — evaluate against expected volume.

For a thorough side-by-side with alternatives at different price points, see Wistia alternatives or read the full Wistia review.

Wistia pricing FAQ

How much does Wistia cost?

Wistia pricing in 2026: Free (10 videos), $19/mo (Plus). Model: Freemium.

Does Wistia have a free plan?

Yes, Wistia offers a free plan or trial.

Is Wistia worth the price?

Depends on team size and use case — see the full review for honest evaluation.

Are there hidden costs with Wistia?

No major hidden costs reported. Verify current rates and overage policies on their pricing page.

What's the cheapest alternative to Wistia?

See Wistia alternatives for the full list, with pricing for each option.

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