Last updated 2026-05-19

Shopify pricing

Q: How much does Shopify cost?

Shopify pricing in 2026: $29/mo (Basic), $79/mo (Shopify), $299/mo (Advanced). The model is Subscription.

Q: Is Shopify worth the price?

Depends on workflow fit — read the full review for details.

Q: Does Shopify have a free plan?

Check current pricing — Shopify may offer trial access even without a permanent free tier.

Q: Are there hidden costs with Shopify?

No major hidden costs reported for standard usage.

Shopify is the world's most popular ecommerce platform, powering roughly 30% of all US online stores.

Pricing summary

What Shopify costs in 2026

Shopify uses a Subscription model. Current pricing: $29/mo (Basic), $79/mo (Shopify), $299/mo (Advanced).

ModelSubscription

Free planNo / contact sales

Plans and tiers

Starter: $5/month. Sell via social media and messaging apps. No full online store. Good for testing the waters.
Basic: $39/month ($29/month billed annually). Full online store, 2 staff accounts, basic reports. Online credit card rate: 2.9% + 30 cents.
Shopify (Grow): $105/month ($79/month billed annually). 5 staff accounts, professional reports, lower card rates at 2.6% + 30 cents.
Advanced: $399/month ($299/month billed annually). 15 staff accounts, custom reports, computed shipping rates, lowest card rates at 2.4% + 30 cents.
Plus: Starting at $2,300/month. Enterprise-grade features, dedicated support, custom checkout, and B2B capabilities.

All plans include a 3-day free trial. The Basic plan works for most new stores. You'll likely need the Grow plan once you hit consistent sales and want better reporting. Advanced makes sense at high volume where the lower transaction rates save meaningful money.

[cta text="Start Selling on Shopify"]

See full Shopify review

Detailed 2026 review with hands-on testing, pros and cons, and how it compares to competitors.

Read review →

Is Shopify worth the price?

The honest answer: Shopify delivers solid value for teams that need its specific feature set. On the downside, pricing climbs at higher tiers — evaluate against expected volume.

For a thorough side-by-side with alternatives at different price points, see Shopify alternatives or read the full Shopify review.

Shopify pricing FAQ

How much does Shopify cost?

Shopify pricing in 2026: $29/mo (Basic), $79/mo (Shopify), $299/mo (Advanced). Model: Subscription.

Does Shopify have a free plan?

Shopify typically offers a free trial rather than a permanent free tier. Check current terms on their website.

Is Shopify worth the price?

Depends on team size and use case — see the full review for honest evaluation.

Are there hidden costs with Shopify?

No major hidden costs reported. Verify current rates and overage policies on their pricing page.

What's the cheapest alternative to Shopify?

See Shopify alternatives for the full list, with pricing for each option.

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