A sponsored review: your Primary Ad, written as a recommendation
Updated
Our team writes your Primary Ad in Techpresso as a review or recommendation, in Techpresso's voice. It runs in the first sponsored slot, at the top of the issue.
- Brief usProduct, angle
- We write itReview style
- It runsTop slot
Reserve an Advertorial
Quick answer
A sponsored review is a Primary Ad in Techpresso, Dupple's tech and AI newsletter, that our team writes as a recommendation. It runs in the first sponsored slot and reaches 800K+ subscribers. Quoted per campaign. Apply with the form; we reply within 24 hours.
The Primary Ad slot
The first sponsored placement, at the top of the email.
Written by our team
In Techpresso's voice, as a review or recommendation. We call this format a Native Advertorial.
Quoted per campaign
Tell us the product and the angle.
One slot, two styles
Same position, a different voice
Pick the standard ad or the editorial style for your Primary Ad. It does not add a second ad to the issue.
Standard ad
Your message, with a headline, a full-width image and a call to action.
Editorial style
Written by our team in Techpresso's voice, as a review or recommendation.
At a glance
Native Advertorial or a standard Primary Ad?
Both run in the first sponsored slot: the standard Primary Ad shows your logo, an image and copy, while the Native Advertorial is written by our team as a recommendation.
| Format | Where it runs | What you send or get | Expected unique clicks (Techpresso) | How you pay |
|---|---|---|---|---|
| Primary Ad | Top of the email, the first sponsor | Your logo in the header, an image and copy | 600 to 1,500 | Flat rate, in the media kit |
| Spotlight Ad | Mid-newsletter, right after the main stories | An image, copy and one link | 200 to 300 | Flat rate, in the media kit |
| Dedicated Send | A standalone email to the Techpresso list | The whole email: subject line, body and link | 1,000 to 3,000 | Flat rate, in the media kit |
| Native Advertorial | The Primary Ad slot | Copy written by our team as a recommendation | Not in the media kit | Quoted per campaign |
How it works
From brief to the top of the issue
Hands-on support on every campaign, from kickoff to the final report.
Brief us
Tell us the product and the angle you want to take.
We write it
Our team writes the copy in Techpresso's voice, as a review or recommendation.
You approve it
Your piece runs after you approve it.
It runs in the Primary slot
The first sponsored placement. A full report follows.
The facts
What you get
Position
The Primary Ad slot, the first sponsored placement in the email.
Not an extra placement
It replaces the standard format inside your Primary Ad. It does not add a second ad.
Written by Dupple
Our team writes the copy in Techpresso's voice.
Full report
Opens, clicks, click-through rate (CTR), benchmarks and the company domains that engaged.
Price Quoted
Quoted per campaign. Share the product and the angle, and we reply within 24 hours.
Booking
Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours.
In numbers
Who clicks in Techpresso
Who clicks in Techpresso Seen 29 Oct to 4 Nov 2026
Of 3,012 new subscribers who joined in the past 30 days, clicked and had answered our sign-up quiz, the largest named roles were leadership (11.2%), marketing (10.4%) and engineering (8.7%); 20.4% chose other. These are self-reported answers, not a count of every reader.
FAQ
Native Advertorial FAQ
Straight answers on what it is, who writes it, what it costs and what you get back.
What is a native advertorial in a newsletter?
A native advertorial is an editorial-style ad that reads as a review or recommendation. In Techpresso, it takes the first sponsored slot at the top of the issue, and our team writes the copy. For examples, see the newsletter advertising examples and the case studies.
How is a native advertorial different from a standard newsletter ad?
A standard Primary Ad shows your logo in the header, with an image and copy. A Native Advertorial uses the same slot, but our team writes it as a recommendation in Techpresso's voice. Standard rates are in the media kit; the Native Advertorial is quoted per campaign.
Who writes it?
Our team writes the Native Advertorial in Techpresso's voice, as a review or recommendation. You approve the copy first, and it runs on the date you choose.
Where does it run?
It runs in the Primary Ad position, the first sponsored placement at the top of the Techpresso email. It replaces the standard ad in that slot and does not add a second ad to the issue.
How much does a Native Advertorial cost?
It is not in the media kit, so its price is quoted per campaign. Share the product, the angle and your preferred dates, and a person from our team replies within 24 hours.
How far in advance should I book?
A Native Advertorial uses the Primary Ad slot. Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours.
What does the report show?
The final report shows opens, clicks, click-through rate (CTR), benchmarks and the company domains that engaged. Our team runs the campaign with you, from kickoff to that final report.
Tell us the story you want to tell
Give us the product and the angle and we reply within 24 hours.
Get started