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Editorial-first format

Native Advertorial: sponsored content that reads like a recommendation

The Native Advertorial is a sponsored editorial piece published inside Techpresso. Written by our editorial team in our own voice, clearly disclosed as sponsored, and structured exactly like the rest of the newsletter. Readers engage with it like content — because it is content. 1,000-3,000 unique clicks, the highest-engagement sponsored format we offer.

Editorial

Per placement

1K-3K

Unique clicks

Editorial

Voice

High

Time-on-page

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Native Advertorial specs

Written by Dupple

Our editorial team writes the piece in Techpresso's voice. You brief us on the angle; we draft; you approve.

600-1,200 words

Substantive piece — not a glorified ad. Readers spend real time with it.

Clearly disclosed

"Sponsored by [Brand]" disclosure at top. Trust with readers is preserved; authentic-looking content is dishonest and we don't do it.

CTA included

Contextual CTA inside the piece. Trackable, UTM-tagged, click-logged.

Archived on site

Advertorial lives on Dupple's site post-send. Indexed by Google and AI search engines — compounding SEO value.

Performance + domain reports

Opens, clicks, read-time estimates, corporate domains that engaged.

Advertorial vs Primary Ad vs Dedicated Send

Advertorial = category education

Best when buyers need to be taught about your category. Complex products, new concepts, counter-intuitive positioning.

Primary Ad = direct response

Best when buyers already understand the category and just need a reason to try your product.

Dedicated Send = launch/scale

Best when you need 100% share of voice for a single moment (launch, major webinar, flagship offer).

Tell us the story you want to tell

Give us the angle and we'll come back with a draft within 5 business days.

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