Last updated: May 2026
What Is The Point Co?
The Point Co is the loyalty and rewards platform for retailers and DTC brands offering points programs, referral campaigns, and tiered VIP rewards. The product runs on top of Shopify, BigCommerce, and WooCommerce with API access for custom integrations.
The pitch is loyalty without operational overhead. Most stores know that repeat customers cost less than new ones, but running a real loyalty program requires infrastructure. The Point Co provides the rules engine, member portal, and integration layer so any store can launch a points program in a day.
The product competes with Smile.io, Yotpo Loyalty, and LoyaltyLion in the mid-market loyalty category. The Point Co positions on simplicity and price; established competitors offer more depth at higher cost.
Try The Point CoHow The Point Co Works
Install the app on your e-commerce platform. Configure earning rules: points per dollar spent, bonus points for sign-up, points for reviews, points for social shares, points for referrals. Set redemption options: dollar-off discounts, free shipping, free products, exclusive access.
Members access their account through a branded portal embedded in your site or through a dedicated subdomain. They see point balance, earning history, available rewards, and tier progress. The portal works on mobile and desktop.
Tiered VIP programs add depth. Bronze members earn 1x points, Silver 1.5x, Gold 2x. Higher tiers unlock perks like early access to launches, free shipping, dedicated support, or exclusive products. Tier rules typically based on annual spend.
Referral programs reward both the referrer and the new customer. The referrer earns points (or cash) when their referral converts; the new customer gets a welcome discount. Referrals share through unique links or codes.
Analytics show program performance: enrolled members, points earned vs redeemed, revenue from members, repeat purchase rates, tier distribution. Use the data to optimize earning and redemption rules.
The Point Co Pricing in 2026
Starter: $49/month annually. Up to 200 orders/month, basic points program, customer portal.
Growth: $149/month annually. Up to 1,500 orders/month, tiered VIP, referrals, advanced rewards.
Pro: $349/month annually. Up to 5,000 orders/month, custom branding, advanced analytics, API access.
Enterprise: Custom pricing for high-volume merchants.
Pricing scales with order volume rather than customer count, which favors stores with high AOV (average order value).
See The Point Co PlansWhere The Point Co Wins
- Quick setup: most stores launch a basic program in 1-2 hours.
- Affordable entry point: $49/month beats Smile.io and Yotpo Loyalty's pricing.
- E-commerce platform coverage: works across Shopify, BigCommerce, WooCommerce.
- Referral programs included: most competitors charge extra for referral mechanics.
- Decent customization: brand the portal with your colors and copy.
Where It Falls Short
- Less polished than Smile.io: the UI feels functional, not delightful.
- Smaller brand: less name recognition with merchants and customers.
- Integration depth varies: works with major platforms but lacks the long-tail integrations Yotpo offers.
- Advanced features gated to higher tiers: API access and white-label require Pro at $349/month.
The Point Co vs Smile.io vs Yotpo Loyalty vs LoyaltyLion
Smile.io is the Shopify loyalty default with strong polish and brand recognition. More features, higher price.
Yotpo Loyalty bundles with Yotpo reviews and email marketing. Better if you already use the Yotpo stack.
LoyaltyLion targets larger brands with deeper customization. More expensive, more powerful.
Stamped bundles reviews with loyalty in one stack.
Who Should Use The Point Co
SMB Shopify stores ready for first loyalty program: cheap and simple to start.
Mid-market merchants on Smile.io looking to reduce cost: 50% cheaper for similar functionality.
WooCommerce and BigCommerce stores: where Shopify-only competitors do not work.
Skip it if: you need enterprise-grade depth (use LoyaltyLion), you want the most polished UI (use Smile.io), or you already use Yotpo's other products.
Frequently Asked Questions
Does The Point Co support tiered VIP programs?
Yes on Growth and above. Configure tiers based on annual spend with custom perks per tier.
Can I customize the customer portal?
Yes. Custom colors, logo, copy. Custom CSS available on Pro.
Does it integrate with Klaviyo?
Yes. Loyalty events (point earned, tier reached, reward redeemed) flow to Klaviyo for triggered email campaigns.
What about points expiration?
Configurable. Points can expire after a defined period (e.g., 12 months of inactivity) or never expire.
How are referrals tracked?
Unique referral links per customer. Conversions attributed automatically; rewards trigger when the new customer completes their first qualifying purchase.
