Last updated: January 2026
What Is Sender?
Email marketing doesn't have to be expensive. While platforms like Mailchimp and Klaviyo have moved upmarket with pricing that can strain small business budgets, Sender has positioned itself as the affordable alternative that doesn't sacrifice essential features.
Founded in Lithuania, Sender has built a following among small businesses, startups, and e-commerce stores looking for professional email marketing capabilities without enterprise price tags. The platform covers the fundamentals—email campaigns, automation, segmentation, and analytics—at price points that are genuinely accessible to businesses just starting out with email marketing.
What makes Sender particularly attractive is its generous free tier: up to 2,500 subscribers and 15,000 emails per month, with most features available. For many small businesses, this free tier is enough to run meaningful email marketing indefinitely.
Start Free with Sender — 2,500 Subscribers IncludedKey Features of Sender
Drag-and-Drop Email Builder
Sender's email builder makes creating professional emails accessible to non-designers. Drag-and-drop blocks for text, images, buttons, social links, and product recommendations let you build attractive emails without touching code. A library of pre-built templates provides starting points for common email types.
For those who want more control, you can import custom HTML templates or edit the code directly.
Marketing Automation
Automated email sequences are where email marketing really delivers ROI, and Sender includes automation even on its free tier. Create welcome sequences for new subscribers, abandoned cart recovery for e-commerce, re-engagement campaigns for inactive contacts, and more.
The visual automation builder lets you create workflows with triggers, conditions, and actions—not as sophisticated as enterprise platforms, but capable enough for most small business needs.
Segmentation
Sending the same message to everyone doesn't work. Sender lets you segment your audience based on subscriber data, behavior, and engagement. Create segments like "purchased in last 30 days," "opened last campaign," or "located in California" to target your messages effectively.
Pop-ups and Forms
Growing your list is as important as emailing it. Sender includes pop-up and embedded form builders for capturing subscribers on your website. Customize timing, triggers, and design to match your site and conversion goals.
E-commerce Integration
For online stores, Sender integrates with Shopify, WooCommerce, and other e-commerce platforms. This enables automated abandoned cart emails, product recommendations, and segmentation based on purchase behavior.
Analytics and Reporting
Track opens, clicks, bounces, and unsubscribes for every campaign. See which links get the most clicks, which subscribers are most engaged, and how your metrics trend over time. The analytics aren't as deep as premium platforms, but they cover what most small businesses need to make informed decisions.
Sender Pricing in 2026
Free Forever — Up to 2,500 subscribers and 15,000 emails/month. Includes most features with Sender branding on emails. Genuinely useful for small lists.
Standard — From $10/month for up to 2,500 subscribers with unlimited emails. Removes Sender branding and adds SMS marketing credits. Scales based on list size.
Professional — From $35/month. Adds advanced automation, dedicated IP, priority support, and additional features for growing businesses.
The pricing scales reasonably as your list grows. A list of 10,000 subscribers costs around $30/month on Standard—significantly less than comparable plans on Mailchimp or Klaviyo.
Try Sender Free — No Credit Card RequiredPros and Cons of Sender
Pros
- Exceptional free tier — 2,500 subscribers free is industry-leading generosity
- Affordable paid plans — Significant savings versus premium competitors
- Easy to use — Intuitive interface that doesn't require extensive training
- Good automation — Workflow capabilities that punch above the price point
- E-commerce features — Solid Shopify/WooCommerce integration
- SMS marketing included — Multichannel capability in one platform
Cons
- Fewer templates — Template library isn't as extensive as premium platforms
- Basic analytics — Reporting covers essentials but lacks depth
- Limited integrations — Smaller integration ecosystem than larger competitors
- Brand recognition — Less established than household names
- Support limitations — Free tier has limited support options
Who Should Use Sender?
Budget-Conscious Small Businesses — If email marketing costs have been a barrier, Sender makes it accessible.
Startups and Side Projects — The free tier lets you build an email presence without upfront investment.
E-commerce Stores — Abandoned cart recovery and product integration at affordable prices.
Freelancers and Creators — Newsletter creators and personal brand builders on tight budgets.
Nonprofits — Organizations with limited marketing budgets can run effective campaigns.
Sender vs Alternatives
Mailchimp is the category leader but has become expensive. Sender offers similar core features at a fraction of the cost.
Brevo (formerly Sendinblue) competes on price with a strong free tier. Similar value proposition; choice often comes down to interface preference.
ConvertKit targets creators with better landing pages and monetization features. Higher priced but more specialized.
Klaviyo dominates e-commerce email with deep analytics and AI features. Much more expensive but significantly more powerful.
Sender's position is clear: professional email marketing at accessible prices. It won't match enterprise features, but it covers the 80% of functionality most small businesses actually use.
Switch to Sender and SaveGetting Started with Sender
- Create your free account — No credit card needed
- Import your contacts — CSV upload or integrate with your platform
- Design your first email — Use templates or build from scratch
- Set up basic automation — Welcome sequence is a good starting point
- Install forms on your site — Pop-ups or embedded forms for list growth
- Send your first campaign — Start engaging your audience
Frequently Asked Questions
Is the free tier really free forever?
Yes, as long as you stay under 2,500 subscribers and 15,000 emails/month, you can use Sender indefinitely for free. Sender branding appears on free tier emails.
Can I remove the Sender branding?
Paid plans remove Sender branding from your emails, giving a fully white-label experience.
How does deliverability compare to bigger platforms?
Sender maintains good deliverability rates with proper authentication (SPF, DKIM, DMARC) and compliance practices. Results are comparable to major platforms for most users.
Can I migrate from another platform?
Yes, you can import contacts via CSV and recreate your templates and automations. Sender's support can assist with migration for paid plans.
Is SMS marketing included?
Paid plans include SMS marketing credits. You can create SMS campaigns and automation alongside email.
Final Verdict
Sender proves that effective email marketing doesn't require enterprise budgets. For small businesses, startups, and budget-conscious marketers, it delivers the essential features—email campaigns, automation, segmentation, and analytics—at prices that are genuinely accessible.
The free tier alone is valuable enough to build a real email marketing presence, and paid plans remain affordable even as your list grows. You'll sacrifice some advanced features and polish compared to premium platforms, but for most small businesses, Sender covers everything you actually need.
If you've been putting off email marketing due to cost concerns, Sender removes that excuse.
Get Started with Sender Free
