What is Unbounce?
Unbounce pioneered the landing page builder category and continues leading with AI-powered optimization. Beyond drag-and-drop building, Unbounce now offers Smart Traffic—AI that automatically routes visitors to the page variant most likely to convert them. The platform combines easy page creation with sophisticated conversion optimization.
For marketers wanting landing pages that continuously improve, Unbounce delivers AI-powered optimization that traditional A/B testing can't match.
Build Landing Pages That ConvertKey Features
Drag-and-Drop Builder
Visual builder creates pages without coding. Responsive templates work across devices. Customization flexibility for any design need.
Smart Traffic (AI Optimization)
AI automatically routes visitors to highest-converting variants. Machine learning improves targeting over time. Better than traditional A/B testing for most scenarios.
A/B Testing
Traditional split testing still available for manual optimization. Test headlines, CTAs, and layouts. Data-driven improvement for those who want control.
Popups & Sticky Bars
Overlay options capture attention and leads. Trigger-based display rules target behavior. Additional conversion opportunities beyond landing pages.
Templates
100+ conversion-focused templates. Industry-specific designs. Start from proven layouts.
Integrations
Connect to CRMs, email platforms, and marketing tools. Zapier integration extends possibilities. Leads flow to downstream systems.
Pricing
Build — $99/month ($74/month annually). Drag-and-drop builder, unlimited landing pages, 20,000 visitors/month, single domain.
Experiment — $149/month ($99/month annually). Unlimited A/B tests, Dynamic Text Replacement, 30,000 visitors/month.
Optimize — $249/month ($187/month annually). Smart Traffic AI optimization, advanced insights, 50,000 visitors/month, 5 domains.
Concierge — Custom pricing. Agency features, 100,000+ visitors, unlimited collaborations, dedicated support.
14-day free trial on all plans. Annual billing saves up to 25%.
Build Landing Pages That ConvertWho Uses Unbounce?
PPC marketers create campaign-specific landing pages. AI optimization improves ROAS without manual testing burden.
Marketing teams running multiple campaigns need rapid page creation. Templates and builder accelerate launches.
Agencies serving clients use Unbounce for professional landing page delivery. Sub-accounts organize client work.
Unbounce vs Competitors
Unbounce vs Instapage
Instapage offers enterprise collaboration features. Unbounce leads with AI optimization. Instapage for teams; Unbounce for AI-powered conversion.
Unbounce vs Leadpages
Leadpages provides simpler builder at lower price. Unbounce offers more sophisticated optimization. Leadpages for simplicity; Unbounce for conversion focus.
Final Verdict
Unbounce delivers landing page building with industry-leading AI optimization. Smart Traffic provides conversion improvement that manual A/B testing can't match. Premium pricing justified for serious conversion optimization.
Rating: 4.6/5
