Brevo

Last updated: January 2026

What Is Brevo?

Modern customer communication doesn't fit in a single channel. Customers expect emails, SMS, WhatsApp messages, chat, and marketing automation that works together seamlessly. Brevo (formerly Sendinblue) is an all-in-one customer relationship platform that unifies email marketing, SMS campaigns, marketing automation, transactional messaging, and CRM into a single, affordable solution.

What sets Brevo apart is its combination of breadth and accessibility. Enterprise-level capabilities—multi-channel automation, advanced segmentation, transactional APIs—at price points that small businesses and startups can afford. Over 500,000 companies in 180+ countries use Brevo to manage customer relationships across every touchpoint.

For growing businesses that need professional marketing tools without enterprise budgets, Brevo delivers surprising capability at accessible pricing.

Key Features Explained

Email Marketing

Drag-and-drop email builder creates responsive campaigns without coding. Template library provides starting points; customization tools match brand guidelines. A/B testing optimizes subject lines, content, and send times.

Marketing Automation

Visual workflow builder creates multi-step automated sequences. Welcome series, abandoned cart recovery, re-engagement campaigns, and behavior-triggered messaging run continuously without manual intervention. Conditions, delays, and branching logic enable sophisticated customer journeys.

SMS Marketing

Text message campaigns reach customers directly. Promotional messages, appointment reminders, order updates, and time-sensitive offers benefit from SMS immediacy. International coverage spans 200+ countries.

WhatsApp Business

Reach customers on their preferred messaging platform. Send marketing campaigns, transactional updates, and support messages through WhatsApp Business API integration.

Transactional Email

Order confirmations, password resets, shipping notifications, and receipts through Brevo's SMTP relay or API. High deliverability, tracking, and templates ensure transactional messages arrive and perform.

CRM

Built-in contact management tracks customer interactions across channels. Deal pipelines, task management, and team collaboration support sales processes. Not as deep as dedicated CRMs but sufficient for many businesses.

Chat and Chatbots

Website chat widget enables real-time customer conversations. Chatbot automation handles common questions. Chat integrates with the same contact database as email and SMS.

Landing Pages

Build conversion-focused pages for campaigns. Templates, drag-and-drop editor, and form integration capture leads that flow directly into CRM and automation sequences.

Meeting Scheduling

Brevo Meetings allows prospects to book time directly. Calendar integration, availability management, and confirmation emails streamline scheduling.

Who Uses Brevo?

Small Businesses

Companies needing email, SMS, and CRM without separate tools and separate budgets. Brevo's all-in-one approach simplifies tech stacks and reduces total cost of ownership.

E-commerce Stores

Online retailers run promotional campaigns, abandoned cart recovery sequences, and transactional order emails. Native integrations with Shopify, WooCommerce, and other major platforms enable behavior-triggered messaging based on browsing and purchase activity.

Agencies

Marketing agencies manage multiple client accounts efficiently. Affordable per-client pricing and white-label options support agency business models at scale.

Startups

Growing companies need scalable tools that don't break budgets during critical growth phases. Brevo grows from free tier to enterprise without requiring platform migration, supporting businesses from launch through scale.

Pricing (2026)

Free — Unlimited contacts, 300 emails/day. Core features including email builder, automation, and basic CRM. Genuinely useful free tier.

Starter — From $9/month for 5,000 emails. Removes daily sending limit, adds basic reporting and support. No Brevo branding removal.

Business — From $18/month. Adds A/B testing, advanced statistics, multi-user access, send time optimization. Removes Brevo branding.

Enterprise — Custom pricing. Dedicated IP, advanced integrations, priority support, and enterprise security features.

SMS and WhatsApp charged separately based on message volume and destination. Pay-as-you-go credit system.

Pros and Cons

What We Like

• Excellent value with generous free tier and affordable paid plans
• True multi-channel support: email, SMS, WhatsApp, and chat
• Solid automation capabilities for sophisticated workflows
• Built-in CRM simplifies tech stack
• High deliverability rates
• International SMS coverage spanning 200+ countries

What Could Be Better

• Interface can feel dated compared to newer tools
• CRM less powerful than dedicated solutions
• Some advanced features require higher tiers
• Email builder has occasional limitations
• Support response times vary by plan

Brevo vs. Alternatives

vs. Mailchimp: Mailchimp has better brand recognition and templates; Brevo offers better value and multi-channel capabilities.

vs. ActiveCampaign: ActiveCampaign has more sophisticated automation; Brevo has better pricing and SMS/WhatsApp integration.

vs. HubSpot: HubSpot is more comprehensive but far more expensive. Brevo serves businesses who need core features affordably.

vs. Campaign Monitor: Campaign Monitor has better design tools; Brevo has better channel coverage and pricing.

Tips for Success

Start with automation: Set up welcome series and basic sequences immediately—they run without ongoing effort.

Use the CRM: Built-in CRM provides valuable context even if basic. Centralizing data improves targeting.

Add SMS strategically: SMS has higher engagement but costs per message. Use for high-value, time-sensitive communications.

Monitor deliverability: Brevo provides deliverability insights—pay attention and maintain list hygiene.

FAQ

Is the free plan really useful?

Yes. 300 emails daily with unlimited contacts covers many small business needs. Automation and CRM included. Upgrade when you outgrow limits.

How does SMS pricing work?

SMS uses prepaid credits. Costs vary by destination country—US messages cost less than international. Purchase credits as needed.

Can I migrate from Mailchimp?

Yes. Import tools bring contacts, lists, and segments. Templates may need recreation. Automation workflows require rebuilding.

Is Brevo GDPR compliant?

Yes. EU-based company with GDPR compliance built into platform. Consent management, data processing agreements, and compliance tools included.

Does Brevo integrate with e-commerce platforms?

Yes. Native integrations with Shopify, WooCommerce, Magento, and PrestaShop enable product recommendations, purchase tracking, and abandoned cart emails.

Getting Started

Create a free Brevo account with unlimited contacts and 300 daily emails. Import your existing contact list and explore the email builder with sample campaigns.

Set up a welcome automation to see how workflows operate without manual intervention. Connect your website for chat functionality and explore SMS options for high-priority, time-sensitive communications.

Final Verdict

Brevo delivers remarkable value in a crowded market. The combination of multi-channel capabilities—email, SMS, WhatsApp, chat—with accessible pricing makes professional marketing tools available to businesses that might otherwise compromise on separate, inferior solutions.

For businesses seeking unified customer communication without enterprise budgets, Brevo represents one of the best values available.

Rating: 4.4/5