Last updated: May 2026
What Is Optery?
Optery is the personal data removal service that scrubs your information from data broker websites. Founded in 2020, Optery scans over 270 data brokers and people-search sites where your name, address, phone, email, and family details may appear, then sends opt-out requests on your behalf.
The pitch is privacy reclaim at scale. Data brokers like Spokeo, BeenVerified, Whitepages, and dozens more sell personal information that fuels spam, phishing, identity theft, and stalking. Removing yourself manually requires submitting opt-out requests to each site individually, a tedious, multi-hour process that needs repeating because brokers re-list your data periodically.
Optery automates this. The service runs a free scan to show you where your data appears, then offers paid plans that automatically send removal requests, monitor for re-listings, and re-submit when needed.
Try Optery FreeHow Optery Works
Provide your name, current address, and email. Optery searches 270+ data broker sites and shows the results. Most users find their information on 30-150 sites depending on age, prior addresses, and how publicly they have lived online.
The free scan reveals where your data appears with details on what specific information is exposed. From this, you can manually opt out yourself (free but time-consuming) or subscribe to Optery to handle automated removals.
Subscribers see automated removal requests submitted on their behalf. Optery handles the specific opt-out workflow each broker requires, some are simple forms, some require email verification, some require ID submission, some require physical mail. Progress dashboards show what has been removed, what is pending, and what re-listings have appeared.
Monitoring runs continuously. Data brokers re-list opted-out data after 6-24 months in many cases. Optery detects re-listings and submits new opt-out requests automatically.
Premium plans extend coverage to harder-to-remove sites and include family member coverage with shared accounts.
Optery Pricing in 2026
Free: One-time scan showing where your data appears. Manual opt-out instructions.
Core: $3.99/month annually. Up to 100 data brokers, automated removals.
Extended: $9.99/month annually. 270+ brokers, family plan options.
Ultimate: $24.99/month annually. Premium broker coverage, custom searches, priority handling.
Family plans cover 2-5 family members at modest premium over individual pricing. Annual prepay offers ~25% discount versus monthly.
See Optery PlansWhere Optery Wins
- Free scan to assess exposure: see where your data is before paying anything.
- Automated recurring removals: brokers re-list; Optery re-removes.
- Broad coverage: 270+ brokers on top tier.
- Family plans: protect your spouse and kids alongside yourself.
- Transparent progress tracking: see what was removed and when.
Where It Falls Short
- Some brokers re-list despite opt-outs: removal is not permanent; ongoing monitoring matters.
- Cannot remove from non-broker sites: social media, news articles, public records remain.
- Time to first removals: data brokers process opt-outs over days to weeks.
- US-focused: international data broker coverage limited.
- Limited control over specific removals: subscribers cannot manually prioritize specific brokers.
Optery vs DeleteMe vs Kanary vs Privacy Duck
DeleteMe is the closest direct competitor with similar coverage and pricing. Both are reputable; choose based on UX preference and family plan needs.
Kanary offers similar removal service with slightly different broker coverage.
Privacy Duck targets enterprise privacy with deeper coverage and bulk family plans.
Incogni by Surfshark offers similar service often bundled with VPN subscriptions.
Who Should Use Optery
Anyone valuing privacy: especially those who have been doxed, harassed, or targeted.
Public figures and executives: visible roles attract more data broker attention.
Domestic violence survivors: removing address information is a real safety measure.
Families with children: data brokers often have details on minors that should be removed.
Skip it if: you accept public exposure of your contact info (some people do), you only want one-time cleanup (DIY is free), or you operate primarily outside the US.
Frequently Asked Questions
How long do removals take?
Some brokers process opt-outs same-day; others take 30-60 days. Most removals complete within 90 days of subscription.
Will my data come back?
Yes, eventually. Most brokers re-list within 6-24 months. Optery detects and re-submits removals.
Can Optery remove my data from Google?
No. Optery removes from data broker sites. Google indexes those sites; once data is removed at the source, Google indices update over time.
Is there a family plan?
Yes on Extended and Ultimate tiers. Cover 2-5 family members under one account.
What about old addresses?
Optery can use previous addresses to find more thorough data broker listings.
