No-code chatbot builder for creating conversational experiences on websites, WhatsApp, and other channels to capture leads and automate customer interactions.

Is Landbot free to use?

Landbot uses a Freemium pricing model. Current pricing is: Free (100 chats), $44/mo (Starter), $110/mo (Pro). For comparison, Calilio starts at $15/mo and Interakt starts at $15/mo. We'd suggest starting on the lowest tier or free plan to test it with your actual workflow before upgrading.

What are the main features of Landbot?

The main features are workflow automation, visual builder, contact & lead management. We scored it on ease of setup, core feature quality, pricing transparency, integration options, and documentation. Feature depth varies by plan, but the core is solid.

What are the best Landbot alternatives?

The main alternatives are Calilio, Interakt, Weave Communications. Which one's best depends on your budget and what you prioritize. Compare them side by side at dupple.com/top-tools.

We rated it 4.2/5. There's a free tier, so you can test it risk-free. Worth it if customer support is core to your work. Overkill if you only need it occasionally.

Landbot Review 2026: Features, Pricing & Alternatives

Last updated: February 2026

Building chatbots usually means either writing code or wrestling with complex NLP platforms. Landbot takes the no-code route: a visual drag-and-drop flow builder where you create conversational experiences for websites, WhatsApp, and Facebook Messenger by drawing logic flows instead of writing scripts. 12,000+ users including Allianz, Randstad, and BNP Paribas.

Try Landbot Free

The Visual Builder

Landbot's core is a canvas where you drag blocks representing messages, questions, conditions, and actions, then connect them with arrows. Each block can be a text message, button choice, image, video, API call, or webhook. Conditional logic routes conversations based on user responses. Variables store data across the conversation. Formulas let you calculate values inline.

The builder also supports AI-powered responses through OpenAI, Gemini, and Dialogflow integrations. So you can combine rule-based flows (for structured conversations like lead qualification) with LLM-generated responses (for open-ended questions). This hybrid approach is more practical than pure AI chatbots that hallucinate or pure rule-based bots that feel robotic.

Reusable "bricks" let you build common patterns (email capture, appointment booking, FAQ) once and drop them into any bot. Templates speed up the initial build for common use cases.

The analytics layer tracks conversation completion rates, drop-off points, and goal conversions. A/B testing lets you compare different conversation flows to optimize performance. Cost monitoring shows how much you are spending on AI chats, which is useful given the EUR 1.00 per overage. The Team Inbox centralizes all live conversations, making it practical for support and sales teams to manage volume without losing threads.

Native integrations cover the essentials: Google Sheets for data logging, Stripe for payments, Calendly for scheduling, Mailchimp for email, Salesforce and HubSpot for CRM, Slack for notifications, and SendGrid for transactional emails. Zapier and Make (Integromat) extend to thousands more. Webhooks and API access handle custom use cases.

WhatsApp: The Real Differentiator

Landbot's WhatsApp integration runs on Meta's official WhatsApp Business API. You get the same visual builder for WhatsApp-specific flows with quick reply buttons (up to 3 per message), keyword-based routing, and opt-in collection. A Campaign Manager sends segmented outbound WhatsApp messages. The Team Inbox lets multiple agents manage conversations, and human takeover lets live agents jump into any conversation mid-flow.

API approval takes 1-2 weeks (Meta controls the timeline). Once approved, you have a full WhatsApp automation platform without writing code. Additional WhatsApp numbers cost EUR 100/month each.

For businesses in markets where WhatsApp is the primary communication channel (Latin America, Europe, India, Southeast Asia), this is where Landbot shines. The combination of automated flows, human takeover, and outbound campaigns covers the full WhatsApp customer journey: acquisition, support, and re-engagement. Most chatbot builders either skip WhatsApp entirely or offer it as a basic add-on. Landbot treats it as a first-class channel with dedicated plans and features.

Build Your First Landbot Chatbot

Pricing (EUR)

Sandbox (Free): 100 chats/month. 1 seat. Web channel only. No AI chats. 4 basic integrations. Good for testing the builder, not for production.

Starter: EUR 40/month (EUR 32 annual). 500 chats/month, 100 AI chats. 2 seats. Web + Messenger channels.

Pro: EUR 100/month (EUR 80 annual). 2,500 chats/month, 300 AI chats. 3 seats. Custom CSS/JS, A/B testing, analytics, goal tracking.

Business: From EUR 400/month. Custom chat volumes. 5 seats. Priority support, dedicated success manager.

WhatsApp plans are separate: WhatsApp Starter at EUR 80/month (500 web + 500 WhatsApp messages), WhatsApp Pro at EUR 200/month (2,500 web + up to 10,000 WhatsApp service messages). Extra chats cost EUR 0.05 each, extra AI chats EUR 1.00 each. Meta's own per-conversation charges apply on top.

What Works Well

Visual builder is genuinely intuitive for non-technical users
Hybrid rule-based + AI approach gives more control than pure LLM bots
WhatsApp integration is mature and well-implemented
Human takeover lets agents step in when the bot gets stuck
Rich media support (images, videos, formatted content in conversations)
Native integrations with Google Sheets, Stripe, Salesforce, HubSpot, Calendly
A/B testing and goal tracking for conversation optimization

Where It Falls Short

WhatsApp plans are expensive and carry Meta's additional conversation fees
AI chat overage at EUR 1.00 each adds up fast on high-volume bots
Free tier is extremely limited (100 chats, web only, no AI)
Complex flows get messy on the visual canvas (spaghetti lines problem)
EUR pricing creates ambiguity for USD-budget teams
No native SMS channel (only web, WhatsApp, Messenger)
If no agents are online during a human takeover request, the bot has no good fallback

Our Take

Landbot is the strongest no-code chatbot builder for teams that need WhatsApp automation without a developer. The visual flow builder makes complex conversation logic accessible, and the hybrid AI + rules approach gives you more control than pure LLM bots. The main pain point is pricing: WhatsApp plans are expensive, AI chat overages add up, and Meta's per-conversation fees stack on top. For web-only chatbots, the Starter plan at EUR 40/month is reasonable. For WhatsApp automation, budget carefully and model your expected volume before committing.

Try Landbot Free