Flippa

Last updated: January 2026

What Is Flippa?

The idea of buying or selling an online business might sound complicated, but Flippa has made it as accessible as listing something on eBay. As the world's largest marketplace for buying and selling online businesses, Flippa connects entrepreneurs looking to acquire profitable websites, e-commerce stores, SaaS products, and apps with sellers ready to exit their ventures.

Founded in 2009, Flippa has facilitated over $500 million in transactions, ranging from small content sites selling for a few thousand dollars to established SaaS businesses changing hands for millions. Whether you're a first-time buyer looking for a side income or a serial acquirer building a portfolio, Flippa provides the marketplace, tools, and services to make transactions happen.

The platform has evolved beyond simple listings to offer due diligence services, legal support, escrow, and even financing options—addressing the full lifecycle of an online business transaction.

Browse Businesses for Sale on Flippa

Key Features of Flippa

Diverse Business Types

Flippa isn't limited to one type of digital asset. The marketplace includes:

• Content/Blog Sites — Monetized through ads, affiliates, or sponsorships
• E-commerce Stores — Shopify, WooCommerce, Amazon FBA businesses
• SaaS Products — Software businesses with recurring revenue
• Apps — iOS, Android, and web applications
• Domains — Premium domain names for development or investment
• Starter Sites — New sites with potential but limited history

This variety means buyers can find opportunities matching their skills, interests, and budget, while sellers can reach the right audience for their specific business type.

Verified Financials

One of the biggest challenges in buying online businesses is verifying that revenue claims are accurate. Flippa addresses this through integrations with accounting platforms, payment processors, and analytics tools. Sellers can connect their Stripe, PayPal, Google Analytics, or accounting software to provide verified data rather than self-reported numbers.

Listings with verified financials display a badge, giving buyers more confidence and often commanding higher prices.

Due Diligence Services

For buyers who want professional help evaluating a business, Flippa offers due diligence services. Their team reviews financials, traffic, operations, and risks, providing a detailed report that helps inform your decision. This is particularly valuable for larger transactions where the stakes are higher.

Legal and Escrow Services

Flippa has integrated legal services for creating proper acquisition agreements and handles escrow for secure transactions. The escrow service holds funds until the business is successfully transferred, protecting both parties from fraud.

Financing Options

Not everyone has cash on hand to buy a business outright. Flippa has partnered with lenders to offer financing options for qualified buyers, making larger acquisitions accessible to more entrepreneurs.

Broker Services

For larger businesses or sellers who prefer hands-off service, Flippa offers broker services. A dedicated broker handles listing optimization, buyer qualification, negotiations, and transaction management—similar to a real estate agent for online businesses.

Flippa Pricing in 2026

Listing Fees — Starting from $29 for basic listings. Premium placements and featured listings cost more but increase visibility.

Success Fees — Flippa charges 5-15% of the sale price upon successful transaction, with lower percentages for higher-value sales.

Due Diligence — Professional due diligence reports start around $500-2,000 depending on business complexity.

Legal Services — Acquisition agreements and legal review are available for additional fees.

Broker Services — Full-service brokerage typically charges 10-15% commission for handling the entire sale process.

For buyers, browsing and making offers is free—you only pay if you complete a purchase and choose to use Flippa's optional services.

List Your Business on Flippa

Pros and Cons of Flippa

Pros

• Largest marketplace — More listings mean more opportunities for buyers and more potential buyers for sellers
• Diverse business types — From $1,000 starter sites to million-dollar SaaS companies
• Verified data — Integration with financial platforms provides trustworthy information
• End-to-end services — Due diligence, legal, escrow, and financing all in one place
• Lower barrier to entry — Accessible to first-time buyers and sellers
• Auction and fixed price options — Flexibility in how you buy or sell

Cons

• Quality variation — Open marketplace means some listings are low quality or overpriced
• Due diligence burden — Buyers must still do significant research, especially on unverified listings
• Competition on good deals — Attractive listings receive many offers
• Success fees add up — Combined listing and success fees can be significant
• Scam risk exists — While Flippa works to prevent fraud, buyers must remain vigilant

Who Should Use Flippa?

First-Time Buyers — The marketplace's transparency and support services make it accessible for newcomers to online business acquisition.

Serial Acquirers — Entrepreneurs building portfolios of online businesses find Flippa's volume essential for deal flow.

Sellers Looking for Maximum Exposure — Flippa's traffic and buyer base provide the widest reach for selling your business.

Side Project Entrepreneurs — Looking to buy something generating $500-2,000/month? Flippa has thousands of options.

Investors — Those viewing online businesses as investments find Flippa useful for sourcing acquisition targets.

Flippa vs Alternatives

Empire Flippers is Flippa's main competitor, offering a more curated approach with pre-vetted listings. Higher quality but less volume and higher minimum transaction sizes.

FE International specializes in SaaS and larger transactions with white-glove service and higher fees.

MicroAcquire focuses specifically on startups and SaaS businesses, with a more community-driven approach.

Motion Invest specializes in content sites with a curated marketplace and full-service approach.

Flippa's advantage is volume and accessibility—it's the place to see the full range of what's available in the online business market.

Start Buying or Selling on Flippa

Getting Started with Flippa

For Buyers:

1. Create an account — Free to sign up and browse
2. Set up search alerts — Get notified when matching businesses are listed
3. Research thoroughly — Verify claims, check traffic, understand the business model
4. Make offers — Negotiate with sellers or bid on auctions
5. Complete due diligence — Use Flippa's services or hire your own professionals
6. Close through escrow — Protect yourself with Flippa's escrow service

For Sellers:

1. Prepare your business — Clean up financials, document processes
2. Connect verification sources — Link revenue and traffic sources for credibility
3. Create a compelling listing — Highlight strengths, be transparent about challenges
4. Respond to inquiries — Engage with interested buyers promptly
5. Negotiate and accept an offer — Work toward mutually acceptable terms
6. Complete the transfer — Use escrow and follow best practices for asset handover

Frequently Asked Questions

How do I know if a listing is legitimate?

Look for verified financials, check the seller's history and reviews, use Flippa's due diligence services, and always verify claims independently before committing significant funds.

What's included in a typical business sale?

Typically includes the domain, website files, content, customer data (transferred appropriately), social media accounts, and any other assets that make the business operate. Specifics should be detailed in the listing and acquisition agreement.

How long does a transaction take?

Simple transactions can close in 1-2 weeks. More complex deals with due diligence, financing, or complicated asset transfers may take 30-60 days or longer.

Can I finance a purchase?

Flippa has partnered with lenders to offer financing for qualified buyers on eligible businesses. Check individual listings for financing availability.

What if there's a dispute after the sale?

Flippa's escrow service and terms of service provide some protection. For significant disputes, you may need legal counsel. This is why proper contracts and thorough due diligence matter.

Final Verdict

Flippa remains the go-to marketplace for buying and selling online businesses, particularly for those entering the space or seeking the broadest range of opportunities. Its evolution from a simple listing site to a full-service platform with verification, due diligence, and transaction support addresses many of the pain points in online business transactions.

The marketplace's open nature means buyers must exercise judgment and perform due diligence—not every listing is a good deal. But for those willing to put in the work, Flippa provides unmatched access to the online business market.

Whether you're looking to buy your first online business, sell a project you've outgrown, or build a portfolio of digital assets, Flippa is where the market happens.

Explore Flippa's Marketplace Today