Last updated: March 2026
Most nonprofits I talk to are stuck in the same gap: too big for spreadsheets, too small for Blackbaud. They cobble together QuickBooks (which doesn't understand fund accounting), a separate CRM, and maybe a Stripe donation page. Nothing talks to anything else.
Velora is trying to close that gap. It's a nonprofit ecosystem built from three acquired products: Aplos for fund accounting, Raisely for fundraising campaigns, and Keela for donor management. The pitch is simple: one vendor, three integrated tools, all built for charities instead of adapted from business software.
See Velora's Nonprofit PlatformThe Three Pieces (and How They Fit Together)
Aplos: Fund Accounting That Actually Understands Restrictions
This is where Velora really differentiates. QuickBooks doesn't handle fund restrictions, grant tracking, or the Statement of Activities format that boards and auditors expect. Aplos does. It's real fund accounting: restricted vs. unrestricted funds, grant compliance reporting, and the nonprofit-specific financial statements your auditor actually wants. It also has an AI-powered Data Visualizer for financial insights, which is a nice touch.
Three tiers: Lite at $79/month, Core (contact sales), and Advanced from $189/month. Free 15-day trial, no credit card.
Raisely: Campaign Pages That Don't Look Like 2014
Raisely handles online fundraising: donation pages, peer-to-peer campaigns, fundraising thermometers, team pages. The design quality is noticeably better than most nonprofit fundraising tools. You can launch a campaign page that looks polished without hiring a designer.
Core plan is free (funded by an optional donor tip). Pro plan at AUD $89.50/month billed annually. Notable clients include UNICEF and Salvation Army.
Keela: Donor CRM
Track donors, segment your list, automate thank-you sequences, and spot giving patterns. Keela sits at the center, connecting who gave, how much, and when to both your fundraising campaigns and your accounting records. The AI-powered "Smart Ask" feature suggests personalized donation amounts in emails, which reportedly outperforms generic asks.
Starts at $134/month (annual billing, up to 1,000 contacts). Scales to $379/month for 10K contacts. All plans include unlimited forms, emails, and donations.
Get Velora Pricing for Your OrganizationWhat Works Well
- True fund accounting: Not business software with a "nonprofit" label slapped on
- Data flows between tools: Donations recorded in Raisely show up in Keela donor profiles and Aplos financials
- Fundraising page design: Raisely's campaign builder is genuinely good-looking
- Nonprofit pricing: Significantly cheaper than Blackbaud for mid-size organizations
Where It Falls Short
- Three products, three histories: The integration works, but you can tell these were separate companies. UI patterns differ between Aplos, Raisely, and Keela.
- Overkill for small orgs: A 5-person nonprofit raising $50K/year doesn't need all three. Little Green Light or Bloomerang would be simpler.
- Still maturing as a combined platform: Velora as a unified brand is relatively new. Expect some rough edges.
- Learning curve: Budget two weeks for your team to get comfortable across all three tools.
Velora vs. the Alternatives
Blackbaud is the enterprise standard, but the pricing is brutal for mid-size nonprofits. If you're raising under $5M/year, Velora gives you 80% of the capability at a fraction of the cost.
Bloomerang is strong on donor retention but doesn't include accounting. You'd still need a separate financial tool.
Little Green Light is cheaper and simpler, good for smaller orgs that don't need fund accounting.
QuickBooks + separate CRM works until it doesn't. The moment you need grant reporting or fund restrictions, you'll wish you had Aplos.
Who Gets the Most Value
Velora makes the most sense for nonprofits raising $500K-$5M annually that need real fund accounting, run active fundraising campaigns, and want their donor data connected to their financials. If you're in that sweet spot between "too small to matter" and "big enough for Blackbaud," this is built for you.
If you just need a donor CRM or just need accounting, buying a single tool is smarter than the full ecosystem.
Explore Velora for Your Nonprofit
