Velora

Last updated: January 2026

What Is Velora (Aplos/Raisely/Keela)?

Nonprofit organizations face a unique challenge: they need sophisticated fundraising, donor management, and financial tools, but they operate on tight budgets that can't support enterprise software prices. Velora brings together leading nonprofit software solutions—combining capabilities from Aplos (accounting), Raisely (fundraising), and Keela (donor management)—into an ecosystem designed specifically for charitable organizations.

The platform provides the tools nonprofits need to raise funds, track donors, manage finances, and demonstrate impact. The combined offering means organizations can work with integrated solutions rather than stitching together disconnected tools.

For nonprofits seeking technology that understands their specific needs—from fund accounting to grant management to peer-to-peer fundraising—Velora provides purpose-built solutions at nonprofit-appropriate pricing.

Explore Velora for Your Nonprofit

Key Features of Velora

Fund Accounting (Aplos)

Nonprofit accounting differs from business accounting—fund restrictions, grant tracking, and regulatory reporting have specific requirements. Velora provides true fund accounting with the reports and controls nonprofits need to satisfy boards and auditors.

Online Fundraising (Raisely)

Create beautiful fundraising campaigns, peer-to-peer events, and donation pages. The fundraising tools are built for storytelling and engagement, not just transaction processing. Features like fundraising thermometers, team pages, and social sharing maximize campaign success.

Donor Management (Keela)

Track donors, donations, and relationships over time. Segmentation, communication tools, and reporting help build lasting donor relationships. Understanding donor patterns enables better stewardship and increased giving over time.

Payment Processing

Accept donations via credit card, ACH, and digital wallets. Recurring giving setup encourages sustained support. Processing integrates with accounting and donor management for seamless data flow.

Reporting and Compliance

Generate the reports boards, grantors, and regulators require. Standard nonprofit reports (Statement of Activities, Statement of Financial Position) are built in, along with grant tracking and compliance documentation.

Integration Between Solutions

The value of the combined platform is integration—donations flow into accounting, donor records stay synchronized, and financial reports reflect current fundraising reality.

Velora Pricing in 2026

Pricing varies by which components you need and organization size:

Aplos (Accounting) — From $59/month for basic fund accounting, scaling with organization complexity.

Raisely (Fundraising) — From $0 for small campaigns with platform fee on donations, or subscription plans for higher volume.

Keela (Donor Management) — From $119/month scaling with contact count and features.

Bundled Solutions — Combined packages offer better value than individual subscriptions.

Nonprofit discounts and grants may be available. Contact Velora for specific pricing.

Get Velora Pricing for Your Organization

Pros and Cons of Velora

Pros

• Purpose-built for nonprofits — Features designed for charitable organization needs
• Integrated platform — Accounting, fundraising, and donor management work together
• Fund accounting — True nonprofit accounting, not adapted business software
• Beautiful fundraising tools — Campaign pages that engage and convert
• Nonprofit-appropriate pricing — Accessible to budget-constrained organizations

Cons

• Component complexity — Multiple products with different histories can feel disjointed
• Learning curve — Full platform utilization takes time
• May exceed small org needs — Very small nonprofits might find simpler tools sufficient
• Newer combined offering — Integration depth still developing

Who Should Use Velora?

Established Nonprofits — Organizations with professional operations needing proper fund accounting and donor management.

Fundraising-Focused Organizations — Charities that run regular campaigns and need sophisticated fundraising tools.

Growing Nonprofits — Organizations ready to upgrade from spreadsheets to professional systems.

Organizations with Grant Funding — Grant tracking and compliance reporting requirements.

Velora vs Alternatives

Bloomerang focuses on donor retention with strong CRM features.

Little Green Light offers simpler donor management at lower prices.

QuickBooks for Nonprofits adapts business accounting but lacks true fund accounting.

Blackbaud is the enterprise leader with comprehensive but expensive solutions.

Velora's position is comprehensive nonprofit capability at mid-market pricing.

Transform Your Nonprofit Operations

Getting Started with Velora

1. Assess your needs — Determine which components (accounting, fundraising, donor management) you need
2. Request a demo — See the platform with your specific context
3. Plan implementation — Data migration, training, and rollout timeline
4. Configure for your organization — Set up funds, campaigns, and workflows
5. Train your team — Ensure staff can use the systems effectively
6. Launch and iterate — Go live and refine based on experience

Frequently Asked Questions

Do I need all three components?

No—you can use individual components based on your needs. The platform is more powerful integrated, but components work independently.

Can I migrate from our current systems?

Yes, data migration assistance is available. Complexity depends on your current systems and data quality.

Is support included?

Support is included with subscriptions. Training and implementation services may be additional.

Does it handle grant reporting?

Yes, fund accounting tracks restricted grants, and reports can be generated for grantor requirements.

Final Verdict

Velora represents a thoughtful approach to nonprofit technology—recognizing that charitable organizations need specialized tools but can't afford enterprise prices. The combination of accounting, fundraising, and donor management addresses the core operational needs of most nonprofits.

The platform isn't the only option, and simpler tools may serve smaller organizations well. But for nonprofits ready for professional-grade systems, Velora provides purpose-built solutions at accessible prices—a combination that's harder to find than it should be.

If your nonprofit is outgrowing spreadsheets and generic software, Velora is worth serious consideration.

Elevate Your Nonprofit with Velora