Drip

What is Drip?

Drip is marketing automation built specifically for e-commerce. Unlike general email platforms, Drip understands shopping behavior—cart abandonment, browse history, purchase patterns—and uses this data to trigger personalized campaigns that drive revenue. It's the difference between sending newsletters and running a revenue-generating marketing machine.

For online stores wanting to move beyond batch-and-blast email to sophisticated customer journeys, Drip provides the e-commerce-specific tools that actually move the needle. The platform captures every customer interaction and transforms that data into automated campaigns that feel personal, not robotic.

Key Features for E-commerce Email Marketing

Deep E-commerce Integrations

Native integrations with Shopify, WooCommerce, BigCommerce, Magento, and other platforms sync customer and order data automatically. No manual data management or custom development required. Product catalogs import seamlessly, enabling dynamic product blocks in emails that pull real-time pricing and inventory.

Behavioral Automation Workflows

Build workflows triggered by shopping behavior: cart abandonment, product views, purchase history, and more. Automated sequences respond to customer actions in real-time. The visual workflow builder makes complex automation accessible without coding. Set up browse abandonment emails that remind shoppers about products they viewed but didn't add to cart.

Advanced Email Marketing Tools

Visual email builder creates on-brand campaigns with drag-and-drop simplicity. Dynamic product recommendations personalize content based on browsing and purchase history. A/B testing optimizes subject lines, send times, and content variations. Liquid templating enables advanced personalization for technical teams who want granular control.

SMS Marketing Integration

Reach customers via text message for time-sensitive offers and updates. Combined email/SMS workflows create multi-channel customer journeys. Compliance tools handle opt-in management and quiet hours automatically. SMS works alongside email for higher engagement on flash sales and limited-time promotions.

Intelligent Segmentation Engine

Advanced segmentation based on purchase behavior, engagement levels, average order value, and custom properties. Target customers based on what they actually do, not just demographic data. Create segments for first-time buyers, VIP customers, at-risk churners, and brand advocates. Dynamic segments update automatically as customer behavior changes.

Revenue Attribution Dashboard

Track revenue generated by campaigns and automations with precision. Understand which emails and workflows drive actual sales. ROI visibility justifies marketing investment and guides optimization decisions. The dashboard breaks down performance by campaign type, showing exactly how much each automation contributes to your bottom line.

Pre-built E-commerce Playbooks

Launch proven automation strategies without building from scratch. Drip's playbooks include welcome series, cart abandonment, post-purchase sequences, win-back campaigns, and review requests. Each playbook comes with optimized timing, content suggestions, and best practices baked in.

Use Cases

Shopify Stores

Shopify merchants benefit from Drip's native integration that syncs products, orders, and customer data in real-time. Cart abandonment emails deploy automatically when shoppers leave items behind. Product recommendation emails feature actual Shopify inventory with accurate pricing. Post-purchase flows trigger based on specific products bought, enabling targeted cross-sell and upsell campaigns.

DTC Brands

Direct-to-consumer brands use Drip to build lasting customer relationships that drive repeat purchases. Welcome sequences introduce brand values and product benefits. Subscription reminder emails reduce churn for consumable products. VIP segmentation identifies and rewards best customers with exclusive offers. Win-back campaigns re-engage customers who haven't purchased recently.

High-Volume E-commerce Operations

Stores processing thousands of orders leverage Drip's scalable infrastructure. Automated workflows handle customer communication without manual intervention. Segmentation keeps messaging relevant even with large, diverse customer bases. Revenue attribution helps marketing teams prove ROI and secure budget for growth initiatives.

Pricing

2,500 contacts — $39/month. Full feature access, e-commerce automations, email and SMS.

5,000 contacts — $89/month. Same features, scaled for growing lists.

10,000 contacts — $154/month. Same features, for established stores.

Pricing scales with list size. All plans include full feature access—no artificial feature gates. No free tier, but 14-day free trial available. Enterprise pricing available for lists exceeding 150,000 contacts.

Pros and Cons

Pros

E-commerce specialization — Every feature designed for online selling, not adapted from general marketing tools.

Powerful automation — Visual workflow builder handles complex multi-step campaigns without technical expertise.

Clean interface — Modern, intuitive design reduces learning curve compared to cluttered competitors.

Strong integrations — Native connections to major e-commerce platforms eliminate manual data syncing.

Transparent pricing — All features included at every tier; no paying extra for essential tools.

Cons

No free plan — Competitors like Mailchimp offer free tiers; Drip requires paid commitment from day one.

E-commerce focus limits flexibility — Non-retail businesses may find features less relevant to their needs.

Learning curve for advanced features — Liquid templating and complex segmentation require time investment to master.

SMS costs extra — Text messaging credits add to monthly subscription costs for omnichannel campaigns.

Tips for Getting the Most from Drip

Start with the welcome series — Your welcome sequence sets the tone for customer relationships. Invest time crafting messages that introduce your brand, highlight best sellers, and incentivize first purchases.

Segment by purchase behavior, not just demographics — Drip's power comes from behavioral data. Create segments based on purchase frequency, average order value, and product categories purchased rather than relying solely on location or signup date.

Use browse abandonment alongside cart abandonment — Many shoppers leave before adding to cart. Browse abandonment emails capture these potential customers with gentle reminders about products they viewed.

Test send times aggressively — E-commerce email performance varies dramatically by timing. Use A/B testing to find optimal send times for your specific audience.

Leverage the revenue dashboard for optimization — Review attribution data regularly. Double down on high-performing automations and refine underperformers based on concrete revenue impact.

Drip vs Competitors

Drip vs Klaviyo

Klaviyo offers similar e-commerce focus with different pricing structure. Both are strong choices for serious e-commerce marketers. Klaviyo's free tier appeals to startups, while Drip's simpler pricing avoids unexpected costs as you scale. Compare specific integrations and interface preferences before committing.

Drip vs Mailchimp

Mailchimp serves general audiences across industries. Drip specializes exclusively in e-commerce. Choose Mailchimp for broad use across business types; choose Drip when shopping behavior data and e-commerce automation matter most.

Frequently Asked Questions

Does Drip integrate with Shopify?
Yes, Drip offers native Shopify integration that syncs products, orders, customers, and browsing behavior automatically. The integration enables cart abandonment emails, product recommendations, and purchase-based segmentation without manual setup.

Can I use Drip for SMS marketing?
Yes, Drip includes SMS marketing capabilities. You can send standalone text campaigns or combine SMS with email in automated workflows. SMS credits are purchased separately from your base subscription.

Is there a free version of Drip?
No, Drip doesn't offer a free plan. However, a 14-day free trial provides full access to all features, allowing you to test the platform before committing to a paid subscription.

How does Drip's pricing compare to Klaviyo?
Both platforms use contact-based pricing that scales with list size. Drip's pricing tends to be more straightforward with all features included, while Klaviyo's free tier appeals to smaller lists. At higher volumes, compare quotes directly as pricing varies by specific requirements.

What e-commerce platforms does Drip support?
Drip integrates natively with Shopify, WooCommerce, BigCommerce, Magento, and custom stores via API. Additional integrations available through Zapier expand connectivity to other platforms and tools.

Final Verdict

Drip delivers e-commerce marketing automation that understands how online shopping works. For stores serious about email-driven revenue, the platform's behavioral tools and e-commerce integrations make sophisticated marketing accessible without enterprise budgets or technical teams.

The platform excels for Shopify stores, DTC brands, and growing e-commerce operations that have outgrown basic email tools. While the lack of a free tier and e-commerce-only focus won't suit everyone, businesses committed to email marketing as a revenue channel will find Drip's specialized approach worth the investment.

Rating: 4.5/5