Why Marketers Keep Hearing About WhatConverts

If you run paid ads, answer the phones, or juggle campaign reports, you know the headache of proving ROI. WhatConverts promises to make that headache disappear by catching every phone call, form fill, chat, and even offline order, then tying each one back to the keyword, ad, or postcard that sparked it. In short, the platform exists so agencies and in-house teams can finally say, “Here’s the revenue this campaign produced,” instead of, “We think it worked.” 

By stitching visitor data, tracking numbers, and first-party cookies together, WhatConverts delivers a single source of truth for your leads. No more bouncing between ad dashboards and spreadsheets. Everything lives in one place, already tagged, searchable, and ready for reporting. 

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Key Features (And Why They Matter)

Call Tracking

Dynamic Number Insertion (DNI) swaps out your regular phone number for unique, campaign-specific numbers, so every inbound call is automatically logged with channel, ad group, and keyword data. Recordings and optional transcriptions help sales managers coach reps or verify lead quality on the spot. 

Form & Chat Tracking

Whether visitors fill out a quote form or ping your live chat widget, WhatConverts captures the contact info, conversation, and full attribution trail. That means the lead that started on a Facebook ad and converted via chat no longer slips through the cracks.

AI Lead Analysis

A newer addition, AI Lead Analysis reads call transcripts in seconds, then surfaces a plain-English summary, detected intent, sentiment score, and the keywords the caller actually used. Users report slicing qualification time by up to 80 percent because reps can see at a glance who’s ready to buy. 

Attribution & Reporting

Pre-built “Quick Reports” answer common questions—calls by landing page, sales value by campaign—while custom dashboards let data geeks build time-decay or full-path models. Multi-touch attribution shows how every click, call, and email assisted the sale, helping marketers shift budget with confidence. 

Customer Journey View

Open any lead and scroll through every touchpoint, from the first ad impression to the closed sale. Seeing the whole path in one timeline is a wake-up call for teams that still judge success on last-click metrics alone. 

Integrations & API

Out-of-the-box hooks for over 1,000 apps—think HubSpot, Salesforce, Google Ads, GA4, Pipedrive—keep data flowing to the places your team already lives. A robust API and Zapier support mean you can push or pull lead data without waiting on dev resources.

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How Much Does WhatConverts Cost?

Pricing is split between “Single Account” plans for one business and “Unlimited Account” plans aimed at agencies. Each tier includes a 14-day free trial plus usage credits that offset minutes, texts, and tracking numbers. 

• Call Tracking – $30 per month, ideal if you only need phone and SMS tracking.
• Plus – $60 per month, adds form and chat capture plus campaign-level reporting.
• Pro – $100 per month, unlocks call flows, custom report builder, and scheduled emails.
• Elite – $160 per month, layers on customer-journey views, multi-click attribution, and lead-scoring intelligence.

Agencies can mirror those features across multiple client sub-accounts at $500, $800, or $1,250 per month. All plans are month-to-month, and the included usage credit makes the entry price pretty much “all-in” for many SMBs. 

FAQ

What is WhatConverts used for?

It’s a lead-tracking and marketing-attribution platform that ties every call, form, chat, or transaction back to the campaign, channel, and keyword that generated it.

Does WhatConverts work with Google Ads and GA4?

Yes. A native integration pulls in cost and click data so reports can show spend, leads, and revenue side by side.

Is there really a free trial?

New accounts get 14 days to test every feature with no credit card, plus usage credit that covers tracking numbers and minutes during the trial.

How does usage pricing work after I pick a plan?

Each tier includes a monthly credit (e.g., $30 on Single-Account plans). Minutes, SMS, and local or toll-free numbers draw from that pool. Go over the credit and you pay a small per-unit fee.

Is WhatConverts HIPAA compliant?

The Pro and Elite tiers include HIPAA-ready call, form, and chat tracking, making the platform a fit for healthcare and dental marketers.

Should You Try It?

If you spend real money on ads or manage clients who do, attribution is the difference between guessing and scaling. WhatConverts bundles tracking, reporting, and AI analysis into one login, which beats juggling five separate tools. Add the free trial and month-to-month billing, and testing the platform is pretty low-risk—especially when one missed optimization can cost more than the monthly fee.