What is WeTransact?
WeTransact helps software vendors sell through Microsoft's commercial marketplace—AppSource and Azure Marketplace. The platform handles the complex requirements of listing, compliance, and transacting through Microsoft's ecosystem, enabling software companies to access enterprise customers who buy through Microsoft.
For software vendors eyeing Microsoft's enterprise customer base, WeTransact removes barriers to marketplace participation that would otherwise require significant technical and operational investment.
[cta text="Sell Through Microsoft Marketplace"]Key Features
Marketplace Listing
Get your software listed on Microsoft AppSource or Azure Marketplace. WeTransact handles the technical requirements, compliance documentation, and submission process. Navigate Microsoft's requirements without becoming a marketplace expert internally.
Transact Capabilities
Enable customers to purchase your software directly through Microsoft Marketplace with Microsoft-managed billing. Customers use existing Microsoft purchasing relationships and budgets. You receive revenue through Microsoft's payment systems.
Co-Sell Integration
Participate in Microsoft's co-sell programs that enable Microsoft sellers to recommend and sell your solution alongside Microsoft products. Access Microsoft's enterprise sales force as a channel.
Compliance Management
Microsoft Marketplace has specific requirements for listings, security, and operations. WeTransact manages compliance requirements, documentation, and ongoing certification needs.
Analytics & Reporting
Track marketplace performance—views, trials, purchases, and revenue. Understand which listings perform and optimize accordingly. Connect marketplace data to business analytics.
Pricing
WeTransact offers various engagement models—some include revenue sharing from marketplace transactions, others involve setup and ongoing fees. Pricing depends on your software type, expected volume, and service level. Contact WeTransact for specific terms.
ROI comes from marketplace revenue that wouldn't exist without the listing and Microsoft's transaction infrastructure.
[cta text="Sell Through Microsoft Marketplace"]Who Uses WeTransact?
SaaS companies wanting to sell to enterprise customers through Microsoft's marketplace work with WeTransact to establish presence. Microsoft customers prefer buying through existing Microsoft relationships.
ISVs (Independent Software Vendors) building on Microsoft technologies—Azure, Dynamics, Power Platform—list on AppSource to reach customers already in Microsoft ecosystems.
Enterprise software vendors access Microsoft's co-sell programs where Microsoft sellers actively recommend partner solutions. WeTransact facilitates qualification for these programs.
Integrations
WeTransact connects your software with Microsoft Marketplace infrastructure. Existing licensing, provisioning, and customer management systems integrate with marketplace transactions.
WeTransact vs Alternatives
WeTransact vs DIY Marketplace
Self-service marketplace listing is possible but requires understanding Microsoft's complex requirements. WeTransact accelerates time-to-market and handles ongoing compliance. DIY for tech-savvy teams with bandwidth; WeTransact for faster results.
WeTransact vs Tackle.io
Tackle.io serves multiple cloud marketplaces (AWS, Azure, GCP). WeTransact focuses specifically on Microsoft. Tackle.io for multi-cloud strategy; WeTransact for Microsoft specialization.
Pros and Cons
Pros
- Microsoft Marketplace expertise
- Faster listing than DIY approaches
- Access to Microsoft co-sell programs
- Compliance management handled
- Enterprise customer access through Microsoft
Cons
- Microsoft-specific (not for AWS/GCP)
- Revenue sharing reduces margins
- Dependency on partner for marketplace presence
- Microsoft Marketplace itself has limitations
Frequently Asked Questions
Why sell through Microsoft Marketplace?
Enterprise customers increasingly consolidate purchasing through cloud marketplaces. Microsoft customers have budgets, procurement processes, and preferences aligned with Microsoft. Marketplace presence accesses these customers.
What's co-sell and why does it matter?
Microsoft's co-sell program enables Microsoft account teams to recommend partner solutions. When Microsoft sellers actively promote your software, you access their enterprise relationships. Significant revenue opportunity for qualified partners.
How long does marketplace listing take?
Timelines vary by software type and Microsoft's review processes. WeTransact accelerates compared to DIY but Microsoft approval still takes time. Plan for weeks to months depending on complexity.
Do I need Azure to list?
AppSource doesn't require Azure hosting. Azure Marketplace typically requires Azure-based deployment. Your technical architecture determines which marketplace fits.
[cta text="Sell Through Microsoft Marketplace"]Final Verdict
WeTransact enables software vendors to access Microsoft's enterprise customer base through marketplace and co-sell programs. The platform removes barriers that prevent many companies from participating in an increasingly important sales channel.
For software companies targeting enterprise customers who buy through Microsoft, WeTransact provides the expertise and infrastructure to make marketplace selling practical.
Rating: 4.1/5
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