What is WeTransact?
WeTransact helps software vendors sell through Microsoft's commercial marketplace—AppSource and Azure Marketplace. The platform handles the complex requirements of listing, compliance, and transacting through Microsoft's ecosystem, enabling software companies to access enterprise customers who buy through Microsoft.
For software vendors eyeing Microsoft's enterprise customer base, WeTransact removes barriers to marketplace participation that would otherwise require significant technical and operational investment.
Sell Through Microsoft MarketplaceKey Features
Marketplace Listing
Get your software listed on Microsoft AppSource or Azure Marketplace. WeTransact handles the technical requirements, compliance documentation, and submission process. Navigate Microsoft's complex requirements without becoming a marketplace expert internally.
Transact Capabilities
Enable customers to purchase your software directly through Microsoft Marketplace with Microsoft-managed billing. Customers use existing Microsoft purchasing relationships and budgets. You receive revenue through Microsoft's payment systems. Enterprise procurement becomes significantly easier.
Co-Sell Integration
Participate in Microsoft's co-sell programs that enable Microsoft sellers to recommend and sell your solution alongside Microsoft products. Access Microsoft's enterprise sales force as an extended channel. Co-sell qualified solutions receive active promotion from Microsoft account teams.
Compliance Management
Microsoft Marketplace has specific requirements for listings, security certifications, and operational standards. WeTransact manages compliance requirements, documentation, and ongoing certification needs. Stay compliant as Microsoft's requirements evolve.
Analytics & Reporting
Track marketplace performance—views, trials, purchases, and revenue. Understand which listings perform and optimize accordingly. Connect marketplace data to business analytics and forecasting.
Listing Optimization
Optimize marketplace listings for discoverability and conversion. Effective descriptions, screenshots, and positioning improve results. WeTransact brings marketplace expertise to your listing strategy.
Pricing
Setup Services — Initial listing and configuration fees cover technical implementation and compliance work.
Ongoing Services — Monthly fees for compliance maintenance, reporting, and support vary by service level.
Transaction Fees — Revenue sharing from marketplace transactions in some engagement models.
Specific pricing depends on software type, expected volume, and service requirements. Contact WeTransact for customized terms. ROI comes from marketplace revenue that wouldn't exist without proper listing and Microsoft's transaction infrastructure.
Sell Through Microsoft MarketplaceWho Uses WeTransact?
B2B SaaS Companies
SaaS vendors wanting to sell to enterprise customers through Microsoft's marketplace establish presence with WeTransact. Microsoft customers prefer buying through existing Microsoft relationships with familiar billing and procurement. Marketplace presence removes procurement friction.
ISVs Building on Microsoft
Independent Software Vendors building on Microsoft technologies—Azure, Dynamics 365, Power Platform—list on AppSource to reach customers already invested in Microsoft ecosystems. Natural fit between your technology and their existing infrastructure.
Enterprise Software Vendors
Companies targeting large enterprise accounts access Microsoft's co-sell programs where Microsoft sellers actively recommend partner solutions. WeTransact facilitates qualification and ongoing participation in these high-value programs.
Security and Compliance Software
Security vendors integrate with Microsoft security ecosystem and list on marketplace. Enterprise security buyers increasingly want consolidated purchasing through trusted channels.
Data and Analytics Platforms
Analytics companies complementing Microsoft data platforms find natural fit in marketplace. Customers already on Azure data services discover complementary solutions through marketplace.
Integrations
WeTransact connects your software with Microsoft Marketplace infrastructure. Existing licensing systems, customer provisioning, and management platforms integrate with marketplace transactions. CRM integration tracks marketplace leads alongside direct sales. Billing systems reconcile marketplace revenue with direct revenue.
WeTransact vs Alternatives
WeTransact vs DIY Marketplace
Self-service marketplace listing is possible but requires understanding Microsoft's complex requirements—technical, legal, and operational. WeTransact accelerates time-to-market and handles ongoing compliance. DIY for tech-savvy teams with available bandwidth; WeTransact for faster results and expertise.
WeTransact vs Tackle.io
Tackle.io serves multiple cloud marketplaces including AWS, Azure, and GCP. WeTransact focuses specifically on Microsoft. Tackle.io for multi-cloud marketplace strategy; WeTransact for deep Microsoft specialization.
WeTransact vs Chronosphere Partners
Various consulting firms offer marketplace services. WeTransact provides specialized platform and ongoing management. Evaluate based on your need for one-time setup versus ongoing partnership.
WeTransact vs Cloud Marketplace Direct
Some companies list directly with Microsoft's partner programs. WeTransact adds expertise and managed services. Direct for companies with internal marketplace capabilities; WeTransact for outsourced expertise.
Pros and Cons
What We Like
Deep Microsoft Marketplace expertise and specialization
Faster listing than DIY approaches
Access to valuable Microsoft co-sell programs
Compliance management handled ongoing
Enterprise customer access through Microsoft's installed base
Transaction capabilities enable seamless purchasing
Ongoing optimization and support
What Could Be Better
Microsoft-specific—not for AWS or GCP marketplaces
Revenue sharing or fees reduce margins
Creates dependency on partner for marketplace presence
Microsoft Marketplace itself has limitations and policies
Success still depends on your product-market fit
Co-sell qualification requires meeting Microsoft's criteria
Tips for Success
Prepare for Microsoft's Requirements
Microsoft Marketplace has specific technical and compliance requirements. Prepare documentation, security certifications, and technical specifications before engaging. Faster preparation means faster listing.
Invest in Listing Quality
Marketplace listings compete for attention. Professional screenshots, compelling descriptions, and clear value propositions improve discoverability and conversion. Don't rush listing content.
Understand Co-Sell Requirements
Co-sell qualification brings significant value but requires meeting Microsoft's partner criteria. Understand requirements early and build toward qualification if that's a goal.
Align Sales and Marketing
Marketplace is a channel, not a replacement for sales strategy. Coordinate marketplace presence with direct sales, marketing, and channel activities for coherent go-to-market.
Track and Optimize Performance
Monitor marketplace analytics to understand what works. Iterate on listings, pricing, and positioning based on data. Treat marketplace like any other marketing channel requiring optimization.
Frequently Asked Questions
Why sell through Microsoft Marketplace?
Enterprise customers increasingly consolidate purchasing through cloud marketplaces. Microsoft customers have budgets, procurement processes, and preferences aligned with Microsoft. Marketplace presence accesses these customers with reduced procurement friction.
What's co-sell and why does it matter?
Microsoft's co-sell program enables Microsoft account teams to recommend partner solutions during sales engagements. When Microsoft sellers actively promote your software, you access their enterprise relationships. Significant revenue opportunity for qualified partners.
How long does marketplace listing take?
Timelines vary by software type and Microsoft's review processes. WeTransact accelerates compared to DIY approaches, but Microsoft approval still requires their timeline. Plan for weeks to months depending on complexity and compliance requirements.
Do I need Azure to list?
AppSource doesn't require Azure hosting for all categories. Azure Marketplace typically requires Azure-based deployment. Your technical architecture and target marketplace determine requirements.
What percentage does Microsoft take?
Microsoft takes a percentage of transacted revenue through marketplace. Rates vary by program and category. Factor marketplace fees into pricing strategy.
Can I sell internationally through marketplace?
Yes, Microsoft Marketplace enables international sales with localized billing and compliance. Access customers globally through Microsoft's infrastructure.
How do I track marketplace performance?
Microsoft provides marketplace analytics. WeTransact adds reporting and insights. Connect marketplace data to your CRM and business intelligence tools for comprehensive views.
Getting Started
Contact WeTransact for an assessment of your marketplace opportunity. Discuss your software, target customers, and goals. Understand the timeline, requirements, and investment needed.
Prepare technical and compliance documentation before listing begins. Complete security certifications if required for your category. Clear preparation accelerates listing.
Once listed, promote your marketplace presence through marketing channels. Direct enterprise customers to marketplace for simplified purchasing. Monitor performance and iterate on listing optimization.
Sell Through Microsoft MarketplaceFinal Verdict
WeTransact enables software vendors to access Microsoft's enterprise customer base through marketplace and co-sell programs. The platform removes barriers that prevent many companies from participating in an increasingly important sales channel.
For software companies targeting enterprise customers who buy through Microsoft, WeTransact provides the expertise and infrastructure to make marketplace selling practical. The Microsoft-specific focus is both strength and limitation—ideal for Microsoft-centric strategies but not for multi-cloud approaches.
Rating: 4.1/5
