Last updated: May 2026
What Is Rokt Aftersell?
Rokt Aftersell (formerly AfterSell) is the post-purchase upsell platform for Shopify stores. Acquired by Rokt in 2024, the product helps DTC brands increase average order value (AOV) by showing targeted offers to customers between checkout and the thank-you page.
The pitch is captured intent. Customers who just bought are 3-5x more likely to buy again immediately than at any other moment. Aftersell shows them complementary products, upsells, or limited-time offers on the post-checkout page, with one-click acceptance that bypasses the cart entirely.
The product covers post-purchase upsells, cross-sells, downsells, and warranties. Conditional logic shows different offers based on the customer's order, cart value, or product mix. A/B testing built in measures lift versus baseline.
Try Aftersell FreeHow Rokt Aftersell Works
Install the Shopify app. Create offer "funnels" with conditions and products. A typical funnel might be: "If customer bought our $50 candle, show $30 candle warmer with 1-click acceptance." Multiple funnels run simultaneously, each with their own conditions.
Customers complete checkout normally. Between order confirmation and the thank-you page, the upsell offer appears. They click "Add" and the upsell product joins their order at the original payment method, no second credit card entry, no second shipping address.
If the customer declines the upsell, a downsell offer can show with a discount or alternative product. This recovers revenue from customers who said no to the first offer.
A/B testing measures offer performance against control (no offer). Reports show take rate, AOV lift, and revenue per offer impression. Use the data to refine which offers work best.
The post-purchase survey feature collects attribution data (how did you hear about us?) at the same time, providing marketing teams with conversion source data.
Rokt Aftersell Pricing in 2026
Free: Up to 100 store orders/month. Basic upsells, Aftersell branding.
Develop: $34.99/month annually. Up to 500 orders, custom branding.
Pro: $99/month annually. Up to 2,500 orders, advanced analytics, A/B testing.
Plus: $199/month annually. Up to 7,500 orders, all features.
Enterprise: Custom pricing for high-volume stores.
Pricing scales with monthly orders rather than upsells, which favors stores with higher upsell take rates. Most stores see 20-40% AOV lift from successful post-purchase funnels, which justifies the subscription quickly.
See Aftersell PlansWhere Rokt Aftersell Wins
- Post-purchase placement: highest-converting moment for upsells.
- One-click acceptance: no friction, no second payment.
- Easy Shopify integration: install and configure within an hour.
- A/B testing built in: measure lift accurately.
- Conditional offers: show different products based on cart context.
Where It Falls Short
- Shopify-only: limited support outside Shopify.
- Order volume pricing climbs: high-volume stores need Enterprise.
- Best for repeat-purchase products: less effective for one-time purchases.
- Brand perception risk: aggressive upselling can feel pushy to some customers.
Rokt Aftersell vs Reconvert vs UpCart vs Bold Upsell
Reconvert is the closest direct competitor with similar features at similar pricing.
UpCart focuses on the cart drawer upsell experience rather than post-purchase.
Bold Upsell is the legacy player. Older UI, comparable functionality.
Vitals bundles upsells with broader e-commerce optimization features.
Who Should Use Rokt Aftersell
Shopify stores with 100+ orders/month: scale matters for upsell ROI.
DTC brands with complementary products: pairings drive higher take rates.
Stores wanting to increase AOV: post-purchase is the moment with the most impact.
Skip it if: you sell single-item high-ticket items (less upsell potential), your customer experience emphasizes minimalism (avoid the pushy feel), or you operate outside Shopify.
Frequently Asked Questions
Does it work on mobile?
Yes. Post-purchase offers display mobile-optimized.
Can customers buy multiple upsells?
Yes through chained funnels. Customer accepts one, sees the next, can accept multiple.
What if customers decline the offer?
They proceed to the thank-you page normally. No friction for declines.
Do upsell purchases use the same payment method?
Yes. Charged to the same card used for the original order.
Can I A/B test offers?
Yes natively. Run control versus variant to measure lift.
