Owner

What is Owner?

Owner helps restaurants take control of their digital presence with commission-free online ordering, automated marketing, and customer relationship tools. Instead of paying 30% to delivery apps, restaurants build direct relationships with customers. The platform combines ordering, email/SMS marketing, and loyalty in one restaurant-focused solution.

For restaurants tired of losing margins to third-party platforms, Owner provides the tools to own customer relationships profitably. The platform was built specifically for restaurant operators who want to stop depending on third-party marketplaces and start building sustainable, direct customer relationships that drive repeat business and long-term growth.

Key Features

Commission-Free Online Ordering

Online ordering on restaurant's website without commission fees. Customers order direct, keeping more revenue with the restaurant. Branded experience instead of marketplace interface. The ordering system integrates seamlessly with your existing website or Owner can create a new one optimized for conversions.

The ordering interface is customizable to match your restaurant's branding, menu categories, and promotional items. Customers can save favorite orders, add special instructions, and choose between pickup, delivery, or curbside options. Order management flows directly to your kitchen display or POS system.

Marketing Automation

Email and SMS campaigns bring customers back automatically. The platform sends triggered messages for birthdays, abandoned carts, win-back campaigns for lapsed customers, and post-order follow-ups. Restaurant-specific templates are ready to use without hiring a marketing agency.

Campaign performance tracking shows which messages drive orders. A/B testing capabilities help optimize subject lines and offers. Segmentation tools let you target different customer groups with personalized messaging based on order history, preferences, and engagement levels.

Website Builder

Restaurant websites optimized for ordering and local search. Mobile-first design ensures smartphone users have a seamless experience since over 70% of restaurant searches happen on mobile devices. SEO-friendly pages attract local search traffic with optimized title tags, meta descriptions, and schema markup.

The website builder includes menu management, photo galleries, location pages for multi-unit operators, and integration with Google Business Profile. Templates are designed specifically for restaurants with conversion-focused layouts that guide visitors toward placing orders.

Customer Data Ownership

Own customer contact information instead of letting marketplace platforms control your relationships. Build email and SMS lists that belong to your restaurant permanently. Data enables personalized marketing that increases customer lifetime value.

Customer profiles show order history, preferences, total spend, and engagement with marketing campaigns. This intelligence helps you understand your best customers and create targeted promotions that resonate with different segments.

Loyalty Programs

Reward repeat customers with points and perks that keep them coming back. Loyalty program members typically order more frequently and spend more per visit. Direct incentives replace platform coupons that train customers to expect discounts.

Customize your rewards structure with points per dollar spent, bonus points promotions, and tiered rewards for your most loyal guests. Digital loyalty cards eliminate the friction of physical punch cards while providing data on customer visit patterns.

Analytics Dashboard

Understand customer behavior and marketing performance with comprehensive reporting. Track revenue attributed to specific marketing campaigns to understand your true ROI. Data-driven decisions improve results over time as you learn what resonates with your customer base.

Dashboard metrics include order volume trends, average order value, customer acquisition costs, repeat customer rates, and campaign performance comparisons. Export data for deeper analysis or integration with other business intelligence tools.

Google Integration

Direct integration with Google Business Profile enables ordering directly from Google Search and Maps. When customers find your restaurant on Google, they can place orders without visiting third-party platforms. This captures high-intent customers at the moment they're ready to order.

Reputation Management

Monitor and respond to online reviews across platforms from a single dashboard. Automated review requests encourage satisfied customers to share their experiences. Reputation insights help identify operational issues before they become widespread problems.

Pricing

Flat monthly fee — No commission on orders. Typically $300-500/month depending on features and order volume.

Includes: Commission-free online ordering, marketing automation, website builder, customer data ownership, loyalty programs, and analytics.

No per-order fees — Unlike DoorDash/UberEats (15-30% commission), Owner charges a flat rate regardless of order volume.

ROI calculation: Restaurants doing $30,000/month in online orders through marketplace apps at 25% commission pay $7,500 in fees. With Owner's flat rate, that same volume costs $300-500 total. The savings compound as order volume grows.

Custom pricing — Contact Owner for a quote based on your location count, order volume, and feature requirements. Enterprise plans available for larger groups.

Use Cases

Independent Restaurants

Single-location restaurants benefit most dramatically from Owner's commission-free model. A neighborhood pizzeria doing $40,000 monthly in delivery orders through third-party apps pays $10,000-12,000 in commissions. Switching to Owner converts that expense into profit while building a customer database for future marketing.

Independent restaurants also gain professional marketing capabilities that previously required hiring agencies or dedicated staff. Automated campaigns run continuously without manual effort, turning first-time customers into regulars through strategic follow-up messaging.

Multi-Location Restaurants

Restaurant groups with 2-10 locations use Owner to standardize their digital marketing approach. Centralized management ensures consistent customer experience and branding across all locations while allowing location-specific promotions and menu variations.

Multi-location operators appreciate consolidated reporting that shows performance comparisons between locations. Marketing campaigns can target customers of specific locations or run across the entire group. Customer data syncs across locations so guests receive personalized experiences wherever they order.

Franchise Operations

Franchise systems leverage Owner to provide franchisees with professional marketing tools and commission-free ordering at scale. Corporate can maintain brand standards while giving franchisees local marketing flexibility. Consolidated data helps identify best practices that can be shared across the system.

Franchisees benefit from enterprise-level technology at accessible pricing. The platform handles compliance with brand guidelines while automating much of the marketing workload that individual operators struggle to maintain consistently.

Pros and Cons

Pros

Significant cost savings: Commission-free ordering saves thousands monthly compared to marketplace platforms. The flat-rate pricing model means costs stay predictable as order volume grows.

Customer data ownership: Build marketing lists that belong to your restaurant permanently. This asset compounds in value over time and isn't controlled by third-party platforms.

Restaurant-focused design: Every feature was built specifically for restaurant operators. No generic e-commerce tools adapted for food service—everything is purpose-built.

Automated marketing: Set up campaigns once and let them run continuously. Birthday emails, win-back campaigns, and post-order follow-ups happen automatically.

All-in-one platform: Website, ordering, marketing, loyalty, and analytics in one integrated system reduces complexity and vendor management.

Cons

Requires traffic generation: Unlike marketplace apps, Owner doesn't provide built-in discovery. Restaurants must drive their own traffic through marketing, SEO, and existing customer relationships.

Learning curve: Full platform utilization requires time investment to set up campaigns, customize templates, and understand analytics. Some operators underutilize features due to time constraints.

Monthly commitment: Flat monthly fee applies regardless of order volume. Very low-volume restaurants may find per-order marketplace fees more economical initially.

Delivery logistics: Owner handles ordering but restaurants manage their own delivery operations or integrate with third-party delivery services, adding operational complexity.

Owner vs Competitors

Owner vs DoorDash/UberEats

Third-party marketplaces charge 15-30% commission and own customer relationships. Owner enables direct ordering with no commission. Trade marketplace exposure for profitable direct relationships. The key question: are you building a customer base or renting access to someone else's?

Owner vs Toast

Toast provides POS with online ordering as part of a complete restaurant technology suite. Owner focuses specifically on marketing and direct ordering without requiring POS replacement. Compare based on whether you need a full technology overhaul or want to enhance marketing without changing existing systems.

Owner vs ChowNow

ChowNow offers similar commission-free ordering with marketing tools. Owner differentiates with more robust automation capabilities and Google integration. Compare feature sets and pricing based on your specific marketing priorities.

FAQ

Does Owner replace my POS system?
No, Owner integrates with existing POS systems rather than replacing them. Orders flow into your current kitchen workflow while Owner handles the customer-facing ordering and marketing.

How long does setup take?
Most restaurants launch within 1-2 weeks. Menu digitization, website creation, and initial campaign setup happen during onboarding with Owner's implementation team.

Can I use Owner alongside DoorDash and UberEats?
Yes, many restaurants maintain marketplace presence for discovery while directing repeat customers to Owner for commission-free ordering. The goal is shifting order mix toward direct channels over time.

What happens to my customer data if I cancel?
You own your customer data. Export capabilities ensure you retain email lists and customer information if you ever leave the platform.

Does Owner handle delivery?
Owner manages the ordering experience. Restaurants handle delivery with their own drivers or integrate with delivery-as-a-service providers like DoorDash Drive.

How does Owner's marketing compare to hiring an agency?
Owner provides restaurant-specific automation that runs continuously without hourly fees. For most restaurants, the platform replaces $2,000-5,000/month in agency retainers with more consistent, data-driven execution.

Tips for Success with Owner

Promote direct ordering actively: Add website ordering links to receipts, table tents, social media, and Google Business Profile. Customers won't find your direct ordering unless you promote it consistently.

Offer direct-order incentives: Give customers a reason to order direct—loyalty points, exclusive menu items, or small discounts. The savings from commission-free ordering fund these incentives profitably.

Use automation fully: Set up all available automated campaigns during onboarding. Abandoned cart recovery, birthday messages, and win-back campaigns generate revenue with no ongoing effort.

Build your email list deliberately: Capture customer emails at every touchpoint—ordering, WiFi login, loyalty signup. Your email list becomes your most valuable marketing asset over time.

Monitor analytics weekly: Review dashboard metrics regularly to understand what's working. Adjust campaigns based on data rather than assumptions about customer preferences.

Final Verdict

Owner empowers restaurants to build direct customer relationships profitably. Commission-free ordering and automated marketing help restaurants thrive without marketplace dependency. The platform is particularly valuable for established restaurants with existing customer traffic looking to convert third-party orders into direct relationships.

For restaurants ready to invest in their own digital infrastructure rather than paying marketplace commissions indefinitely, Owner provides the complete toolkit needed to compete effectively in digital ordering while keeping more revenue and owning customer relationships.

Rating: 4.4/5