Last updated: January 2026
What Is Notify Me?
Back-in-stock notifications seem simple—tell customers when an out-of-stock product is available again. But executed well, they become a powerful conversion and customer retention tool. Notify Me provides the infrastructure for sophisticated back-in-stock, price drop, and availability notifications that turn missed sales into recovered revenue.
The platform integrates with e-commerce stores to capture customer interest when products are unavailable, then automatically notifies customers across email, SMS, and push notifications when products return. For stores with inventory fluctuations, limited releases, or popular items that sell out, this recovers sales that would otherwise be lost.
Beyond basic notifications, Notify Me provides analytics on demand, priority access features for VIP customers, and multi-channel delivery to maximize the chances of conversion when stock returns.
Start Recovering Lost SalesKey Features of Notify Me
Back-in-Stock Notifications
Customers register interest on out-of-stock products. When inventory returns, they receive automated notifications. The process captures demand you'd otherwise lose and converts it when you can fulfill it.
Multi-Channel Delivery
Reach customers via email, SMS, web push, or app push notifications. Multiple channels increase the likelihood of timely delivery—critical when popular items may sell out again quickly.
Price Drop Alerts
Beyond stock alerts, notify customers when products they've viewed drop in price. Price sensitivity drives many purchase decisions; automatic alerts capture this intent.
Pre-Launch and Priority Access
For new products or limited releases, Notify Me enables waitlists and priority access. Reward loyal customers with early notification or access, creating urgency and exclusivity.
Demand Analytics
See which out-of-stock products have the most waiting customers. This data informs purchasing and production decisions—restock what people actually want.
Customizable Design
Notification signup forms and emails match your brand. Customize appearance, copy, and timing to fit your store's experience.
Notify Me Pricing in 2026
Starter — From $32/month (approximately €29) for up to 1,000 notifications sent. Core features for small stores.
Growth — From $87/month (approximately €79) for higher volumes and additional features.
Scale — From $219/month (approximately €199) for high-volume stores with advanced needs.
Enterprise — Custom pricing for large stores with custom requirements.
SMS notifications may have additional per-message costs depending on volume and destination.
Try Notify Me FreePros and Cons of Notify Me
Pros
- Revenue recovery — Capture sales you'd otherwise lose to stockouts
- Multi-channel — Email, SMS, push maximize delivery effectiveness
- Demand insights — Data helps inform inventory decisions
- Easy integration — Works with major e-commerce platforms
- Customizable — Match your brand experience
- Price drop alerts — Additional conversion opportunity beyond stock
Cons
- Only valuable with stockouts — If you never run out of stock, limited value
- SMS costs add up — Text messaging has per-message fees
- Requires volume to justify — Small stores may not see ROI
- Conversion depends on timing — Customers may have found alternatives
Who Should Use Notify Me?
E-commerce Stores with Popular Items — Products that regularly sell out benefit most from notification capture.
Fashion and Apparel — Seasonal items, sizes that sell out, and limited releases.
Consumer Electronics — High-demand products with supply constraints.
Any Store with Inventory Challenges — If stockouts cost you sales, notifications recover them.
Notify Me vs Alternatives
Back In Stock (Shopify) provides basic notifications directly in Shopify.
Klaviyo includes back-in-stock flows as part of broader email marketing.
Nosto offers personalization including availability alerts as part of a larger platform.
Notify Me's focus on notifications specifically means deeper features in that area.
Stop Losing Sales to StockoutsGetting Started with Notify Me
- Install on your store — Integration with Shopify, WooCommerce, etc.
- Configure signup forms — Customize the notification signup experience
- Set up notification templates — Design emails and SMS messages
- Enable channels — Activate email, SMS, push as appropriate
- Monitor signups — Track demand for out-of-stock products
- Review analytics — Use demand data to inform inventory decisions
Frequently Asked Questions
How quickly are notifications sent after restock?
Notifications typically send within minutes of inventory becoming available. Speed matters when popular items may sell out again.
Can I limit notification signups?
Yes, you can control signup availability and set expectations about notification timing.
Does it work for specific variants (size, color)?
Yes, customers can sign up for notifications on specific product variants, not just parent products.
What's the typical conversion rate from notifications?
Conversion rates vary but back-in-stock emails often see 30-50%+ open rates and significant conversion, as recipients have demonstrated strong interest.
Final Verdict
Notify Me addresses a clear problem: out-of-stock products represent lost sales, and customers who encounter stockouts often shop elsewhere. Capturing interest and notifying customers when products return recovers revenue that would otherwise disappear.
The value depends on your inventory situation. Stores with regular stockouts on popular items can see significant ROI. Stores with consistent inventory may not need the tool. But for e-commerce operations where demand sometimes exceeds supply, Notify Me provides the infrastructure to turn stockouts from a problem into an opportunity.
Recover Lost Revenue with Notify Me
