Last updated: January 2026

What Is NiceJob?

For local service businesses, online reviews aren't just nice to have—they're the lifeblood of growth. When potential customers search for plumbers, HVAC technicians, landscapers, or any local service, review stars and counts directly influence who gets the call. NiceJob is a reputation marketing platform that automates review collection, turning happy customers into public advocates without manual follow-up.

The platform promises up to 4x more reviews and 2x more referrals—bold claims backed by a simple insight: most satisfied customers would leave reviews if asked at the right moment with minimal friction. NiceJob handles that asking automatically, integrating with your existing CRM to trigger personalized requests when jobs close.

Unlike basic review request tools, NiceJob layers on AI-powered reply generation, referral campaigns, social proof widgets, and competitor intelligence. It's less a point solution and more a growth ecosystem designed for busy service business owners who need results without adding marketing staff.

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Key Features Explained

Automated Review Generation

NiceJob's core engine integrates with popular service business CRMs including Jobber, ServiceTitan, Housecall Pro, QuickBooks, and dozens more. When a job closes in your system, NiceJob automatically sends a personalized text or email asking for feedback. The timing is crucial—customers are asked when the positive experience is fresh.

Smart follow-up sequences nudge non-responders without being annoying. The system tracks who responded, who opened but didn't review, and who needs a gentle reminder. No spreadsheets, no manual tracking, just a steady stream of fresh reviews appearing on Google, Facebook, and industry-specific platforms.

The requests are customizable—your branding, your voice, your choice of review platforms to prioritize. Multi-location businesses can route reviews to the appropriate location profile automatically.

AI Review Replies

Responding to every review is crucial for engagement and SEO, but manually crafting responses to dozens of reviews weekly is brutal on your calendar. NiceJob's Pro plan includes AI Review Replies that draft on-brand responses automatically.

Configure your preferred tone (professional, friendly, casual) and length (concise or detailed). Set rules—like only auto-replying to 3-star reviews and above, or requiring human approval before posting. The AI handles the drafting; you maintain control over what actually gets published.

For negative reviews, the system can alert you immediately rather than auto-responding, giving you time to address issues personally before replying publicly.

Referral and Repeat Business Campaigns

Happy reviewers are your best source of new customers. NiceJob automatically enrolls satisfied customers in a 4-part SMS and email sequence encouraging them to refer friends and family. Referral tracking shows which customers generate the most new business.

The same automation engine powers repeat business campaigns. When it's time for annual HVAC maintenance, seasonal landscaping, or any recurring service, NiceJob sends booking reminders to past customers. One-off jobs become ongoing relationships.

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Social Proof Widgets

Reviews shouldn't just sit on Google—they should work for you everywhere. NiceJob's social proof widgets showcase real-time reviews directly on your website:

Engage pop-ups: Display recent positive reviews as visitors browse, adding instant credibility at decision moments.

Trust Badges: Show aggregate ratings and review counts as clickable badges linking to full reviews.

Stories sliders: Instagram-style review carousels that visitors can tap through.

These widgets are lightweight, mobile-responsive, and included free with all plans. They give visitors confidence to click that booking button by showing social proof from real customers.

Competitor and Topic Insights

NiceJob analyzes publicly available reviews—yours and your competitors—to surface actionable intelligence. See which topics drive 5-star ratings for competitors, identify service gaps you could fill, and understand what language resonates with customers in your market.

Topic analysis reveals what customers actually care about: "punctuality" might matter more than "price" in your market, or "cleanliness" might be the differentiator that earns premium ratings. Use these insights to adjust operations and messaging.

For comprehensive brand monitoring beyond reviews—including social media, news, and forums—pair NiceJob with Brand24.

Convert Website (Sites Add-on)

NiceJob offers a high-converting website service for businesses that need more than landing pages. These sites are purpose-built for lead generation, featuring prominent review integration, clear calls-to-action, and mobile optimization. A 10% sales-lift guarantee backs the investment.

Real-World Use Cases

Home Service Contractors

Plumbers, electricians, HVAC technicians, and similar contractors use NiceJob to build the review presence that wins Google Local Pack placement. The ServiceTitan and Jobber integrations mean review requests happen automatically after every completed job.

Landscaping and Lawn Care

Seasonal businesses use repeat booking campaigns to convert one-time customers into annual maintenance contracts. The steady review flow helps win new customers during peak season when competition is fierce.

Cleaning Services

Residential and commercial cleaning companies leverage the referral engine—satisfied customers frequently recommend cleaning services to neighbors and colleagues. Automated referral campaigns capture this word-of-mouth systematically.

Home Improvement and Remodeling

High-ticket service providers use detailed reviews with photos (customers can upload project images) to build portfolios of social proof. For kitchen remodelers or bathroom renovators, visual reviews are especially powerful.

For businesses needing landing pages to capture leads from online advertising, see Leadpages.

Pricing (2026)

NiceJob keeps pricing simple with no long-term contracts. See the official pricing page for current rates.

Reviews — $75/month. Unlimited automated review invites, social proof widgets, social sharing, CRM integrations. Best for businesses focused primarily on review generation.

Pro — $125/month. Adds referral campaigns, repeat business automation, AI review replies, competitor insights, and topic analysis. Best value for businesses serious about growth.

Sites — $99/month plus $199 setup. High-converting website with review integration, backed by 10% sales-lift guarantee. Can be added to either plan.

All plans include unlimited contacts. 14-day free trial on every plan, no credit card required.

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Pros and Cons

What We Like

Set-and-forget automation that genuinely generates more reviews

AI-powered review replies save hours weekly

Competitor and topic insights reveal market opportunities

Referral campaigns systematize word-of-mouth marketing

No long-term contracts—cancel anytime

Integrates with popular service business CRMs (Jobber, ServiceTitan, QuickBooks)

Social proof widgets included free

14-day free trial without credit card

What Could Be Better

Starting at $75/month may be steep for solopreneurs just starting

Sites service requires additional setup fee

Best features (AI replies, referrals, insights) require Pro tier

Primarily designed for English-speaking markets

Less suitable for non-service businesses (retail, restaurants)

NiceJob vs. Alternatives

vs. Birdeye: Birdeye offers broader enterprise features including surveys, ticketing, and messaging. NiceJob is more focused and accessible for SMBs, with simpler setup and lower pricing.

vs. Podium: Podium emphasizes messaging and payment collection alongside reviews. NiceJob is more specialized on reputation and referral marketing specifically.

vs. Google Business Profile: Google's free tools are manual—you must remember to request reviews and respond individually. NiceJob automates the entire process and adds referral and repeat business campaigns.

vs. Broadly: Broadly offers similar review automation. NiceJob's AI reply feature and competitor insights provide additional intelligence.

vs. Manual review requests: Asking customers manually gets some reviews but is inconsistent and time-consuming. NiceJob's automation ensures every customer gets asked at the optimal moment.

For comprehensive social listening beyond customer reviews, see Brand24.

Tips for Best Results

Connect your CRM first: Automation requires knowing when jobs complete. CRM integration is the foundation.

Customize request templates: Generic requests get ignored. Personalize with customer names and job details.

Respond to all reviews: Use AI replies to respond consistently. Engagement signals matter for local SEO.

Monitor competitor insights regularly: What are competitors praised or criticized for? Use this intelligence.

Activate referral campaigns: Don't leave the Pro plan's referral features unused—they're often the highest-ROI channel.

FAQ

Is there a free trial?

Yes. Every plan starts with a 14-day free trial, no credit card required. Full feature access during the trial period.

Does NiceJob integrate with my CRM?

Almost certainly. Direct integrations exist for ServiceTitan, Jobber, Housecall Pro, QuickBooks, and many more. Zapier connectivity covers 1,000+ additional apps for anything without native integration.

Can I cancel anytime?

Yes. No long-term contracts on any plan. Pause or cancel whenever business needs change with no penalties.

How long does setup take?

Most users connect their CRM, import contacts, and launch their first review campaign in under 10 minutes. The Sites website service requires a discovery call but launches faster than typical custom builds.

Does NiceJob really help SEO?

Fresh, high-quality reviews boost local search visibility significantly. Google's algorithm favors businesses with recent reviews and high ratings. The competitor insights also reveal keywords and topics you should target.

What review platforms does NiceJob support?

Google, Facebook, Yelp, HomeAdvisor, Angi, Houzz, and many industry-specific platforms. You choose which platforms to prioritize in your review requests.

Final Verdict

For local service businesses, NiceJob solves a real problem: getting the consistent review flow that drives local search visibility and customer trust. The automation is genuinely hands-off once configured, and the AI reply feature addresses the time sink of responding to every review.

The Pro plan offers the best value for businesses serious about growth—the referral campaigns and competitor insights justify the additional $50/month over the base plan. Start with the 14-day trial to see results before committing.

If word-of-mouth and online reputation drive your business, NiceJob makes sure the whole internet hears about your satisfied customers.

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