Last updated: May 2026
What Is Kartra?
Kartra is the all-in-one marketing and online business platform bundling sales funnels, email marketing, course hosting, memberships, affiliate management, and CRM in one subscription. Founded by Genesis Digital (also behind WebinarJam and EverWebinar), Kartra targets coaches, course creators, info-product sellers, and online entrepreneurs.
The pitch is consolidation. Online businesses traditionally piece together ClickFunnels for funnels, ConvertKit for email, Teachable for courses, MemberPress for memberships, and AffiliateWP for affiliates, 5+ subscriptions managed separately. Kartra bundles them under one platform, one login, one billing relationship.
The product targets the same audience as Kajabi and ClickFunnels but emphasizes the affiliate management and course hosting alongside core funnels.
Try KartraHow Kartra Works
Build sales funnels with the visual page builder. Templates cover lead capture, webinar registration, sales pages, order forms, and upsell sequences. Pages connect into multi-step funnels with conditional logic.
Email marketing handles broadcast campaigns, automation sequences, and segmentation. The native email engine sends from your domain with deliverability management built in. Triggers tie email automation to funnel actions, course progress, or product purchases.
Course hosting includes video upload, drip release scheduling, quizzes, certificates, and student progress tracking. Memberships add gated content tiers with recurring billing.
Affiliate management lets you recruit, track, and pay affiliates for your products. Commission structures, payout schedules, and creative materials all manage through one dashboard. For info-product sellers, the built-in affiliate network is a real value.
Checkout pages handle one-time, recurring, and split-payment products. Stripe and PayPal supported natively. Order bumps and one-click upsells maximize order value.
Kartra Pricing in 2026
Starter: $119/month annually. Up to 2,500 contacts, 1 custom domain, 15K emails/month.
Growth: $229/month annually. Up to 12,500 contacts, 3 domains, 125K emails.
Pro: $549/month annually. Up to 50,000 contacts, 10 domains, unlimited emails.
Enterprise: Custom pricing for higher contact counts.
Pricing is high compared to specialists (ConvertKit at $9-$49/month, Teachable at $39-$199/month). The all-in-one bundle justifies cost if you actually use multiple modules; if you only use email + courses, specialists may be cheaper.
See Kartra PlansWhere Kartra Wins
- All-in-one: no integration headaches between separate tools.
- Affiliate management included: recruit affiliates without separate AffiliateWP or iDevAffiliate.
- Course hosting native: replaces Teachable or Thinkific.
- Funnels with email: ClickFunnels-style funnels with built-in email automation.
- Single billing: one subscription vs multiple vendor relationships.
Where It Falls Short
- Pricing significantly higher than specialists: bundle math only works if you use multiple modules.
- Each module is "good enough" not best-in-class: ConvertKit beats Kartra email; Teachable beats Kartra courses.
- Email deliverability not at SendGrid level: high-volume senders sometimes see deliverability issues.
- UI complexity: large feature set takes time to learn.
- Lock-in: moving off Kartra requires migrating multiple workflows.
Kartra vs Kajabi vs ClickFunnels vs HighLevel
Kajabi is the closest direct competitor for course creators and coaches. Stronger course UX, slightly higher pricing.
ClickFunnels emphasizes sales funnels with course features added. Better for funnel-first businesses.
HighLevel targets marketing agencies serving clients with white-label all-in-one capability.
Thinkific is the course specialist. Better courses, separate email and funnel tools needed.
Who Should Use Kartra
Solo course creators and coaches: bundle reduces tool sprawl.
Info-product sellers running affiliate programs: affiliate management built-in is a real value.
Funnel-driven businesses: ClickFunnels users may prefer Kartra's bundled approach.
Skip it if: you only need email marketing (use ConvertKit or Mailchimp), you primarily sell courses (use Thinkific), or you have a team of specialists managing separate tools.
Frequently Asked Questions
Can I import contacts from another platform?
Yes. CSV import handles contact migrations.
Does Kartra support webinars?
Yes via WebinarJam integration (same parent company). Native webinar features included.
What payment processors are supported?
Stripe and PayPal natively.
Can I run affiliate programs?
Yes natively. Affiliate recruitment, tracking, and payouts all included.
Is there a free trial?
Yes, 14-day trial for $1.
