Last updated: January 2026
What Is Interakt?
WhatsApp has become a primary communication channel for businesses in many markets—especially in India, Southeast Asia, Latin America, and other regions where WhatsApp dominates mobile messaging. Interakt (by Haptik) enables businesses to leverage the WhatsApp Business API for customer communication, marketing, and commerce at scale.
The platform provides the infrastructure to send bulk messages, automate conversations, run WhatsApp marketing campaigns, and enable WhatsApp-based commerce. For businesses whose customers prefer WhatsApp over email or SMS, Interakt provides the tools to meet customers where they are.
As part of Haptik's conversational AI portfolio, Interakt combines WhatsApp channel access with automation and AI capabilities that make managing high-volume WhatsApp communication feasible.
Start WhatsApp Business MessagingKey Features of Interakt
WhatsApp Business API Access
Access to WhatsApp Business API enables bulk messaging, automated responses, and business features not available in standard WhatsApp Business app. Interakt handles the technical integration and compliance.
Bulk Messaging and Campaigns
Send marketing messages, notifications, and updates to opted-in customers at scale. Campaign tools manage audience segmentation, message scheduling, and performance tracking.
Conversation Automation
Chatbot capabilities handle common inquiries automatically—order status, product questions, appointment scheduling. Automation handles volume while routing complex issues to humans.
Commerce Features
Enable WhatsApp as a commerce channel. Share product catalogs, handle orders, and process payments through conversational commerce workflows.
Team Inbox
Shared inbox for team-based WhatsApp conversation management. Multiple agents handle conversations with routing, assignment, and collaboration features.
Analytics and Reporting
Track message delivery, engagement, conversation resolution, and campaign performance. Understand what's working and optimize accordingly.
Interakt Pricing in 2026
Pricing includes platform fees plus WhatsApp conversation costs (determined by Meta):
Starter Plans — From $15-25/month for basic features and limited agent seats.
Growth Plans — From $50-100/month for more agents, automation, and features.
Enterprise — Custom pricing for high-volume usage and advanced requirements.
WhatsApp conversation fees are additional based on Meta's pricing (varies by conversation type and country).
Get Interakt PricingPros and Cons of Interakt
Pros
- WhatsApp API access — Enables features not available in basic WhatsApp Business
- Haptik backing — Part of established conversational AI company
- Automation capabilities — Handle volume with chatbots and workflows
- Commerce features — WhatsApp as a sales channel
- Regional expertise — Strong in markets where WhatsApp is primary channel
Cons
- WhatsApp only — Focused on single channel
- Meta dependency — Subject to WhatsApp/Meta policy changes
- Conversation costs — WhatsApp fees add to platform costs
- Compliance requirements — WhatsApp rules around opt-in and messaging types
Who Should Use Interakt?
Businesses in WhatsApp-Dominant Markets — Companies where customers prefer WhatsApp communication.
E-commerce Brands — Online retailers wanting WhatsApp as customer service and sales channel.
Direct-to-Consumer Brands — Companies building direct customer relationships through messaging.
Service Businesses — Organizations managing appointments, inquiries, and customer support via WhatsApp.
Interakt vs Alternatives
WATI competes directly in WhatsApp Business API space.
Gupshup provides broader messaging platform including WhatsApp.
Twilio offers WhatsApp as part of omnichannel messaging infrastructure.
Interakt's position is WhatsApp-focused with strong automation and commerce features.
Connect with Customers on WhatsAppGetting Started with Interakt
- Apply for WhatsApp Business API — Requires Meta approval and business verification
- Set up Interakt account — Configure your business profile and settings
- Build opt-in audience — Collect customer consent for WhatsApp messaging
- Create message templates — Develop templates for campaigns and notifications
- Set up automation — Configure chatbots and workflows
- Launch and optimize — Start messaging and refine based on performance
Frequently Asked Questions
Do I need WhatsApp Business API approval?
Yes, using WhatsApp Business API requires Meta approval. Interakt helps with the application process.
What about WhatsApp message template approval?
Marketing and notification templates require Meta approval. Interakt assists with template creation and submission.
How do conversation costs work?
Meta charges per conversation (24-hour window) with different rates for business-initiated vs user-initiated conversations. Costs vary by country.
Can I use my existing phone number?
You can migrate an existing number to WhatsApp Business API, but it will no longer work with standard WhatsApp apps.
Final Verdict
Interakt enables businesses to use WhatsApp as a professional communication and commerce channel. For companies in markets where WhatsApp is how customers want to communicate, the platform provides the infrastructure to do that at scale with automation and commerce capabilities.
The value depends heavily on your market. In regions where WhatsApp dominates, Interakt opens a powerful channel. In markets where email and SMS are primary, the investment may not be justified. But for businesses serving WhatsApp-native audiences, Interakt provides serious capability.
If your customers are on WhatsApp and you want to meet them there professionally, Interakt is worth exploring.
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