Hopp for Business Review 2026

Last updated: May 2026

What Is Hopp for Business?

Hopp for Business is the link-in-bio and short-link platform from the team behind Bitly. Hopp combines a customizable bio page that holds links, embedded media, and signup forms with Bitly-quality link tracking and analytics for brands and creators.

The pitch is Linktree features with Bitly's link tracking heritage. Free link-in-bio tools work but offer limited analytics and basic design. Hopp provides design depth, analytics, custom domains, and lead capture without sacrificing the link tracking that marketers actually need.

The product targets brands and creators using social media as their primary channel where the bio link becomes critical infrastructure. Marketers running paid traffic to social profiles benefit from Hopp's retargeting pixel support; influencers building email lists need the lead capture functionality.

How Hopp for Business Works

Create a Hopp page with your branding. Add link blocks (URL links), media blocks (video, audio, image), signup forms (email capture for newsletters), and social icons. Drag to reorder; customize colors, fonts, and layout to match your brand.

Use a custom domain to make the bio link feel native: yourbrand.com instead of hopp.bio/yourname. This matters for brand consistency and trust.

Add retargeting pixels (Meta, Google) so every visitor to your bio page gets tagged for paid ad retargeting. Combined with paid social, the bio link becomes a top-of-funnel acquisition asset rather than just a destination.

Track analytics across links: clicks per link, total page views, traffic sources, geographic data, device breakdown. Compare performance across campaigns to optimize what you link to.

Lead capture forms send subscribers to your email tool (Mailchimp, Klaviyo, others) through native integrations. Your bio page becomes a list-building asset, not just a link directory.

Hopp for Business Pricing in 2026

Free: 1 page, basic templates, Hopp branding.

Pro: $10/month annually. Unlimited links, advanced templates, analytics, no Hopp branding.

Business: $25/month annually. Custom domain, lead capture, integrations, advanced analytics.

Enterprise: Custom pricing for large brands needing SSO, advanced security, dedicated support.

Compared to Linktree Pro at $9/month, Hopp Business at $25 is more expensive but includes custom domain and lead capture that Linktree gates behind higher tiers.

Where Hopp Wins

• Bitly heritage: link tracking reliability that the company has refined for over 15 years.
• Custom domain on entry paid tier: branded bio link without expensive upgrades.
• Lead capture native: build email lists from your bio page.
• Retargeting pixel support: bio page becomes a paid ads asset.
• Polished design templates: better-looking than basic Linktree free.

Where It Falls Short

• Smaller brand than Linktree: less name recognition.
• Free tier limited: Hopp branding watermark, fewer features.
• No native e-commerce: Linktree and Beacons sell directly; Hopp links out.
• Template variety smaller than Linktree: catching up but less expansive library.

Hopp vs Linktree vs Beacons vs Carrd

Linktree is the category default with strongest brand. Free tier is generous; paid tiers add features. Hopp wins on analytics depth.

Beacons targets creators selling digital products with built-in monetization features.

Carrd offers more design flexibility for those who want a real one-page site rather than a link-in-bio.

Stan bundles links with digital product selling for creators.

Who Should Use Hopp for Business

Brands wanting polished link-in-bio: design depth beats Linktree free.

Marketers running paid social: retargeting pixels turn bio page into ad asset.

Creators building email lists: lead capture forms convert bio traffic.

Skip it if: you are a casual creator with under 5K followers (Linktree free is enough), you sell digital products directly (use Beacons or Gumroad), or you need a full one-page site (use Carrd or Webflow).

Frequently Asked Questions