Last updated: May 2026
What Is Conversion Wax?
Conversion Wax is the conversion rate optimization (CRO) agency that runs A/B testing, UX research, and landing page optimization programs for B2B SaaS and DTC brands. The team takes over experimentation execution while leaving strategic decisions with the client's marketing team.
The pitch is done-for-you CRO. Most companies know they should run more experiments but lack the time, statistical expertise, or experimentation infrastructure to do it properly. Conversion Wax provides the team, methodology, and tools to run a continuous testing program tied to revenue outcomes.
The agency works with mid-market companies running serious experimentation programs. Typical clients have 50,000+ monthly visitors (enough for statistical significance), an executive sponsor for CRO, and willingness to invest $5,000-$15,000+ monthly in the program.
Talk to Conversion WaxHow Conversion Wax Works
Engagement starts with an audit. The team reviews your funnels, identifies friction points, analyzes existing analytics for patterns, and benchmarks against industry conversion rates. The output is a prioritized roadmap of testing hypotheses ranked by potential impact and ease of execution.
Monthly testing programs typically run 3-8 simultaneous tests across landing pages, checkout flows, product pages, signup forms, and pricing pages. The team handles hypothesis development, variant design, test setup in your testing tool (Optimizely, VWO, Convert.com, or AB Tasty), monitoring, and analysis.
Weekly reports show test progress, statistical significance, and learnings. Monthly business reviews translate testing wins into revenue impact for leadership. Quarterly strategy sessions adjust the roadmap based on what is working.
UX research complements quantitative testing. User interviews, heatmap analysis, session recordings, and surveys identify qualitative insights that pure A/B testing misses. The team triangulates between data and user feedback to inform hypotheses.
Conversion Wax Pricing in 2026
Monthly retainer based on engagement scope. Typical retainers run $5,000 to $15,000 per month. Larger programs covering multiple sites, deeper UX research, or enterprise testing tool management can reach $25,000 or more.
Most engagements run 6-12 months. CRO compounds over quarters as wins stack up; shorter terms rarely show meaningful results because individual experiments take weeks to reach statistical significance.
Testing tool licenses (Optimizely, VWO, Convert, etc.) are separate. The agency manages your existing tools or recommends new ones based on engagement needs.
Get a Custom QuoteWhere Conversion Wax Wins
- Done-for-you execution: removes the experimentation execution burden from your marketing team.
- Statistical rigor: experiments designed with proper power calculations and significance testing.
- Cross-disciplinary expertise: copywriting, design, statistics, and engineering all in-house.
- Methodology over individual tactics: builds long-term testing capability rather than one-off wins.
- UX research integrated: qualitative insights complement quantitative testing.
Where It Falls Short
- Premium pricing: $5K-$15K monthly is out of reach for SMBs without serious traffic.
- Requires sufficient traffic: low-volume sites cannot reach statistical significance.
- Long-term commitment needed: 6+ month engagements; not for short-term needs.
- Client cooperation required: tests need to actually ship. Companies that cannot deploy winning variants waste the agency's work.
Conversion Wax vs Conversion Rate Experts vs Speero vs In-House Team
Conversion Rate Experts is the original CRO agency, founded over 15 years ago. More expensive, longer engagements, deeper case study library.
Speero targets enterprise CRO with strong methodology focus. Comparable pricing.
Building in-house CRO costs $120K-$200K base for a senior CRO lead plus tool licenses. For mid-market companies running serious programs, an agency engagement of $10K/month ($120K/year) often replaces a single hire while delivering broader expertise.
Generalist marketing agencies often claim CRO capability but typically lack the statistical rigor of dedicated CRO firms.
Who Should Use Conversion Wax
B2B SaaS and DTC companies with 50K+ monthly visitors: enough traffic for statistical significance.
Companies with $5K+/month testing budget: needed to engage seriously.
Executive teams committed to experimentation culture: results depend on shipping winning variants, not just generating insights.
Skip it if: your traffic is under 25K monthly visitors (use simpler tools like Hotjar without an agency), you cannot ship variants quickly (engineering bottlenecks waste agency work), or you have an existing in-house CRO team.
Frequently Asked Questions
What testing tools do you support?
Optimizely, VWO, Convert.com, AB Tasty, Adobe Target. The team works with your existing stack.
How long until I see results?
First wins typically appear 8-12 weeks in. Compound effect strengthens over 6+ months.
Do you guarantee lift?
No reputable CRO agency guarantees specific lift percentages. The methodology is sound; individual test outcomes vary.
Can you work with our developers?
Yes. Most engagements integrate with client engineering teams. The agency provides specs; your team implements.
What metrics do you optimize?
Engagement-specific. Common metrics include conversion rate, AOV, signup rate, activation rate, retention.
