What Is Brand24?

Imagine opening one dashboard and spotting every time someone talks about your brand, your campaign, or your competitor, anywhere online. That is the promise of Brand24. The Polish-born platform began life as a straight-forward mention tracker, but in 2025 it has evolved into an AI-powered command center that monitors 25 million sources in near real-time. From TikTok videos and news headlines to obscure forums, it sweeps the web, analyzes the buzz, and turns raw chatter into practical insights. Whether you work in marketing, PR, customer support, or product, the goal is simple: help you react faster and plan smarter.

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Key Features of Brand24

Real-Time Monitoring & Storm Alerts

Type a few keywords, press “Create project,” and live mentions start rolling in. Updates arrive every 5 seconds on the Pro tier and higher, or hourly on Team, letting you jump into conversations while they are still fresh. Storm Alerts flag sudden spikes, so an unexpected viral post or brewing crisis never blindsides you again.

AI Insights & Brand Assistant

The new AI Insights engine digests your data and drops ready-to-use highlight cards: top trends, volume anomalies, share-of-voice shifts, even strategic recommendations. When you have follow-up questions, the chat-style Assistant (built on large language models) answers in plain English, citing the actual mentions that back it up.

Sentiment & Emotion Analysis

Classic positive-negative-neutral scoring is here, but Brand24 goes a step further with Emotion Analysis that detects joy, anger, fear, sadness, admiration, and disgust. The upgraded 2025 model claims 95 percent accuracy across 90+ languages, so you can gauge mood swings in global campaigns without manual tagging.

Competitor & Influencer Tracking

Drop rival brand names into a Comparison view to see whose presence score and reach lead the pack. The Influencer tab ranks authors by an in-house Influence Score, making it easy to spot nano-creators who already sway your audience or identify rising critics before they snowball.

Anomaly Detector & AI Events

Sudden 300 percent jump in mentions at 2 a.m.? The Anomaly Detector highlights the spike and, more importantly, explains why it happened by clustering the mentions that caused it. That context lives one click away so you can reply, escalate, or breathe a sigh of relief when the spike turns out to be a feel-good article.

Slack & Other Integrations

For teams that live in Slack, a native integration pipes chosen mentions straight into any channel. Sales can watch for buying signals, support can grab complaints, and leadership can keep an eye on brand health without logging into yet another tool. CSV/Excel export, PDF reports, and a shiny Semrush connector round out the workflow.

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Pricing

Brand24 follows a familiar “good, better, best” ladder, plus an Enterprise tier:

• Individual – $199 / mo (or $149 / mo billed annually) for 3 keywords, one user, 2 k mentions, and 12-hour refresh. Good for freelancers monitoring a single brand.
• Team – $299 / mo ($249 annual) for 7 keywords, unlimited users, 10 k mentions, 1-hour refresh, and priority support.
• Pro – $399 / mo ($299 annual). Jumps to 12 keywords, 40 k mentions, real-time updates, AI Events Detection, Assistant, and two AI Insights projects. This is the sweet spot for growing companies.
• Business – $599 / mo ($499 annual). Scales to 25 keywords, 100 k mentions, unlimited AI Topics, Emotion Analysis, and a dedicated client success lead.
• Enterprise – starts at $999 / mo (annual commitment). Custom everything, unlimited AI Insights, and one-on-one consulting.

Every plan starts with a 14-day free trial, no credit card needed, so you can test alerts and sentiment before you commit. Switching tiers or canceling can be done inside the billing tab; no e-mail back-and-forth required.

FAQ

Is there a free trial?

Yes. Brand24 offers a 14-day, full-feature trial. You can track up to five keywords and invite teammates without adding a payment method.

How accurate is Brand24’s sentiment analysis?

The company reports a 95 percent macro F1 score on a 50 k-mention benchmark. Real-world accuracy varies by language and sarcasm level, but you can manually correct mistakes to retrain your project-specific model.

Does Brand24 cover every social network?

It tracks the major platforms (X, Instagram, Facebook, TikTok, YouTube, Reddit), plus news sites, forums, podcasts, and review portals. Some niche or closed networks may require manual data import.

Can I cancel anytime?

Monthly subscribers can cancel from the dashboard and retain access until the end of the billing cycle. Annual subscribers receive a pro-rated refund only during the first 30 days, so read the fine print if long-term flexibility matters.

Who should use Brand24?

Marketers needing campaign KPIs, PR teams watching for crises, agencies producing client reports, and product managers hunting for feature feedback all benefit. If you just want vanity alerts for personal branding, a cheaper social mention tool might suffice.

Final Thoughts

Brand24 in 2025 feels less like a basic alert bot and more like a strategy co-pilot. The price tag is not pocket change, but the mix of real-time coverage, smart AI summaries, and team-friendly integrations can easily offset the cost once you avert a single PR meltdown or uncover a trend before your competition does. If reputation and market awareness keep you up at night, spin up the free trial and see if those AI Insights buy you some sleep.