Stay ahead with AI listening to 25M+ sources in real time for brand mentions, sentiment & trends.

Is Brand24 free to use?

Brand24 uses a Subscription pricing model. Current pricing is: $79/mo (Individual), $149/mo (Team). For comparison, Sintra starts at $97/mo and HubSpot starts at $50/mo. We'd suggest starting on the lowest tier or free plan to test it with your actual workflow before upgrading.

What are the main features of Brand24?

The main features are ai-powered intelligence, campaign management, audience targeting. We scored it on campaign management, audience targeting, analytics integration, automation capabilities, and reporting clarity. Feature depth varies by plan, but the core is solid.

What are the best Brand24 alternatives?

The main alternatives are Sintra, HubSpot, Alidrop. Which one's best depends on your budget and what you prioritize. Compare them side by side at dupple.com/top-tools.

We rated it 4/5. Fair price if you use it daily. Worth it if marketing is core to your work. Overkill if you only need it occasionally.

Brand24 Review 2026: Features, Pricing & Alternatives

Last updated: March 2026

A single viral complaint on X or a Reddit thread trashing your product can snowball before you even know it exists. Brand24 is a social listening and media monitoring tool that tracks online mentions of your brand, competitors, or any keyword across 25+ million sources: social media, news, blogs, forums, review sites, podcasts, and videos. In 108 languages.

The Polish company (10+ years in business, 4,000+ brands, 154 countries) recently added something genuinely interesting: LLM monitoring. Brand24 now tracks how AI chatbots like ChatGPT, Claude, Gemini, Perplexity, and Grok mention and recommend your brand. In 2026, that might matter as much as traditional social listening.

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Editorial review. We tested Brand24 hands-on for this writeup. Pricing, feature claims, and integrations were verified against the vendor site as of May 2026. We have no paid relationship influencing the score.

Set up keywords (your brand name, competitor names, industry terms) and Brand24 tracks every mention across social platforms (Instagram, X, TikTok, Reddit, LinkedIn, YouTube, Facebook, Quora, Telegram, Twitch), review sites (TripAdvisor, Yelp, Trustpilot, App Store, Google Play), news outlets, blogs, and forums.

Each mention gets AI-powered sentiment analysis (positive, negative, neutral) and context. The AI Brand Assistant lets you ask questions about your monitoring data in natural language, like having a ChatGPT that only knows about your brand's online presence.

AI Visibility (LLM Monitoring)

This is Brand24's most forward-looking feature. It monitors how AI models (ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok, Copilot, Google AI Overview) mention and recommend your brand. You get a "Share of Voice by AI Chatbots" score showing how often AI recommends you vs. competitors. It identifies the sources AI models rely on for their answers and detects misinformation in LLM responses about your brand.

With AI search growing fast, knowing how ChatGPT describes your product is becoming as important as knowing your Google ranking.

Pricing

14-day free trial, no credit card. All plans include unlimited users except Individual.

Individual: $199/month ($149 annually). 3 keywords, 2,000 mentions/month, 1 user. Updates every 12 hours.
Team: $299/month ($249 annually). 7 keywords, 10,000 mentions/month, unlimited users. Hourly updates.
Pro: $399/month ($299 annually). 12 keywords, 40,000 mentions/month. Real-time updates. Most popular.
Business: $599/month ($499 annually). 25 keywords, 100,000 mentions/month.
Enterprise: From $1,499/month. Custom everything.

Not cheap. But if a brand crisis costs you $100K in damage control, catching it 4 hours earlier is worth the subscription.

See Brand24 Plans

What Works

Broad source coverage: 25M+ sources across social, news, blogs, forums, podcasts, and review sites. Hard to miss a mention.
AI visibility is unique: Few competitors monitor how LLMs discuss your brand. Brand24 is ahead here.
Sentiment accuracy is solid: AI-powered analysis with continuous improvements. Supports 108 languages.
Presence Score: 0-100 benchmark against thousands of brands. Quick way to gauge your online visibility.
Brand24 MCP: Query your monitoring data through ChatGPT, Claude, or other AI agents. Launched January 2026.

What Doesn't

Expensive for small brands: $149/month (annual) for 3 keywords and 2,000 mentions is steep if you're a startup nobody's talking about yet.
Keyword limits feel tight: 3 keywords on Individual, 7 on Team. Monitoring your brand + 2 competitors + an industry term eats through that fast.
No publishing or engagement: Brand24 listens but doesn't respond. You'll still need a separate tool (Hootsuite, Sprout Social) to actually engage with mentions.
Learning curve on filters: High mention volumes require careful filter setup to avoid drowning in noise.

Brand24 vs. Alternatives

Mention ($41/month) is much cheaper but covers fewer sources and lacks AI visibility features.

Sprout Social ($249/month) combines listening with publishing and engagement, but the listening depth isn't as strong for the price.

Brandwatch is the enterprise leader. Much more powerful, much more expensive (custom pricing, usually $1,000+/month).

Brand24 hits the sweet spot for mid-market companies: serious monitoring capability without enterprise pricing.

The Bottom Line

Brand24 is the best value in social listening for companies that need real monitoring (not just vanity metrics) but can't justify Brandwatch's enterprise pricing. The AI visibility feature watching how LLMs discuss your brand is genuinely novel and increasingly important. Start with the 14-day trial and set up monitoring for your brand name plus your top competitor. If the insights surprise you, it's worth the investment.

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