Last updated: January 2026
What Is Birch (Revealbot)?
Managing paid advertising at scale requires constant attention—budgets need adjustment, underperforming ads need pausing, successful campaigns need scaling. Doing this manually across multiple platforms and campaigns becomes unsustainable as ad spend grows. Birch (formerly Revealbot) automates this work, applying rules and optimizations to your advertising around the clock.
The platform connects to Facebook, Instagram, Google, TikTok, Snapchat, and other ad platforms, monitoring performance and taking automated actions based on rules you define. Pause ads when CPA exceeds targets, scale budgets when ROAS is strong, receive alerts when metrics drift—all without constant manual oversight.
For advertisers spending significant budgets who want to optimize performance without hiring dedicated media buyers, Birch provides the automation layer that makes managing complex campaigns feasible.
Automate Your Ad ManagementKey Features of Birch
Automated Rules
Create rules that trigger actions based on performance conditions. "If CPA exceeds $50, pause the ad." "If ROAS is above 3, increase budget by 20%." Rules can incorporate complex conditions and run on schedules you define.
Multi-Platform Support
Manage rules across Meta (Facebook/Instagram), Google Ads, TikTok, Snapchat, Pinterest, and more. Apply consistent optimization strategies across your advertising portfolio without logging into each platform separately.
Smart Budgeting
Automatically shift budget to top-performing campaigns and away from underperformers. Budget optimization rules can scale winning ads while controlling spend on experimental campaigns.
Scheduled Actions
Schedule ads to run at optimal times. Dayparting rules activate and pause campaigns based on when your audience converts best, avoiding wasted spend during low-performance periods.
Alerts and Reports
Get notified when important things happen—budget depletion, performance changes, rule triggers. Automated reports summarize performance and optimization actions, keeping stakeholders informed.
Bulk Actions
Make changes across hundreds of ads simultaneously. Bulk editing and rule application save hours of repetitive work in ad platform interfaces.
Birch Pricing in 2026
Starter — From $99/month for up to $10,000 in monthly ad spend managed. Core automation features for smaller advertisers.
Growth — From $199/month for up to $50,000 in ad spend. More rules, platforms, and advanced features.
Scale — From $499/month for up to $200,000 in ad spend. Full features, priority support, and team collaboration.
Enterprise — Custom pricing for high-volume advertisers with custom needs and dedicated support.
Pricing scales with ad spend managed—typical for ad automation platforms.
Start Your Free Birch TrialPros and Cons of Birch
Pros
- Time savings — Automation handles tedious optimization work
- 24/7 optimization — Rules run constantly, not just during work hours
- Multi-platform — Manage multiple ad networks from one place
- Flexible rules — Complex conditions and actions support sophisticated strategies
- Performance improvements — Systematic optimization often beats manual management
- Good support — Helpful team for strategy and technical questions
Cons
- Learning curve — Effective rule creation requires understanding your data
- Cost scales with spend — Expensive for large advertisers
- Risk of over-automation — Bad rules can cause problems fast
- Not a strategy replacement — Automation executes, but you still need good strategy
Who Should Use Birch?
E-commerce Advertisers — High-volume product advertising benefits significantly from automation.
Agencies Managing Multiple Accounts — Scale client management without proportional team growth.
Performance Marketers — Those focused on ROAS and CPA optimization.
Growing Advertisers — Businesses scaling past manual management capacity.
Birch vs Alternatives
Smartly.io is enterprise-focused with creative automation as well as rules.
AdEspresso focuses on Facebook/Instagram with simpler automation.
Native platform rules (Facebook Automated Rules, Google Rules) are free but less powerful.
Madgicx combines automation with creative analytics and AI targeting.
Birch balances power and accessibility—more capable than native tools, more accessible than enterprise platforms.
Optimize Your Ads with BirchGetting Started with Birch
- Connect ad accounts — Link your Meta, Google, or other advertising accounts
- Explore your data — Understand current performance and identify optimization opportunities
- Start simple — Create basic rules like pausing high-CPA ads
- Monitor results — Watch how rules affect performance
- Expand automation — Add more sophisticated rules as confidence grows
- Review and refine — Continuously improve rules based on results
Frequently Asked Questions
Can automation make bad decisions?
Yes—poorly configured rules can cause problems. Start conservatively, monitor closely, and expand automation gradually.
How often do rules run?
Rules can run as frequently as every 15 minutes, or on custom schedules. More frequent monitoring catches issues faster.
Does Birch manage creative or just budgets?
Birch focuses on rules and budget optimization. It can pause/enable ads but doesn't create or edit ad creative.
Can I undo automated actions?
Actions are logged and can be manually reversed, but the automation doesn't have a native "undo" function.
Final Verdict
Birch solves a real problem for growing advertisers: the impossibility of manually optimizing campaigns at scale. The platform's rule-based automation can monitor and adjust campaigns around the clock, applying consistent optimization logic that manual processes can't match.
The value depends on your situation. Small advertisers may not need automation yet, and the cost is significant. But for advertisers spending serious budgets who need systematic optimization, the time savings and performance improvements often justify the investment.
If managing ads manually is consuming your time or budget is wasting during off-hours, Birch deserves evaluation.
Start Automating with Birch
