Last updated: January 2026
What Is Affogato?
Anyone who has tried to shoot product photos or short video ads knows the pain: casting models, renting lighting equipment, booking studio space, coordinating schedules, praying the weather cooperates, then spending days in post-production. Affogato replaces that entire production pipeline with pixels and a prompt.
The platform is an AI generator that lets brands create photorealistic images and lip-synced videos starring fully customizable virtual humans. No crew, no travel, no equipment rental—just content on demand from your browser. The virtual characters can hold your products, wear your apparel, demonstrate your services, and speak directly to camera in 25+ languages.
Affogato began life as RenderNet and rebranded in 2025. The mission stayed consistent: give marketers and e-commerce teams a faster, cheaper, more scalable way to create the visual content that drives conversions.
Key Features Explained
Custom Character Builder
Create your perfect brand ambassador from scratch. Define facial structure, age, ethnicity, hairstyle, body type, wardrobe, accessories, and even implied backstory. Affogato's proprietary FaceLock technology keeps those facial details precisely consistent across every image and video frame you generate.
This consistency is crucial for marketing: your virtual spokesperson needs to be recognizable across campaigns, social posts, website headers, and email marketing. FaceLock ensures the character you create today looks identical six months from now.
Pose & Composition Control
Powered by ControlNet integration, Affogato lets you drag a reference photo onto the canvas and instruct the AI to match this exact stance. Upload a pose reference from a competitor's ad, a stock photo you like, or a rough sketch, and your virtual character will replicate it precisely.
This is invaluable for look-book consistency—every product shot can maintain identical poses across SKUs. It's also useful for recreating influencer-style content without influencer fees or contracts. For UGC-style video ads specifically, see Arcads AI.
TrueTouch Upscaling
The TrueTouch filter is Affogato's secret weapon for realism. It polishes skin texture, fabric weave patterns, hair strands, and tiny product details to a level that pushes renders into uncomfortable territory—viewers genuinely struggle to identify that the image is AI-generated.
Your Instagram audience zooming in on product photos? They'll see realistic pores, fabric grain, and material textures. TrueTouch transforms good AI output into professional-grade imagery.
Multilingual Video Narrator
Need an explainer video that works in Japanese, Spanish, Arabic, and German? Write the script once. Affogato generates perfectly timed lip-sync in 25+ languages, matching mouth movements to each language's phonetics. Go global overnight without dubbing studios or voice actors.
The voice synthesis includes adjustable tone (professional, casual, energetic), pacing control, and emotional inflection. Combined with consistent character appearance, you can build a virtual spokesperson that represents your brand worldwide.
Product Integration
Upload a PNG of your product—sneakers, skincare bottle, tech gadget, apparel item—and place it in scene with your virtual character. The character can hold it naturally, wear it, unbox it, demonstrate it, or simply stand beside it. Lighting and shadows automatically adjust to look realistic.
This eliminates product photography logistics entirely. No shipping samples to studios, no coordinating with photographers, no reshoots when products update. Swap the product PNG and regenerate.
Developer API for Automation
For agencies and SaaS platforms that need mass content generation, Affogato's API enables programmatic image and video creation. Generate hundreds of ad variations automatically, plug visuals directly into CMS systems, or build custom content tools on top of Affogato's engine.
API documentation includes endpoints for character creation, image generation, video rendering, and batch processing. SDKs available for common languages.
Real-World Use Cases
E-commerce Product Photography
Generate lifestyle images for every product in your catalog without physical photoshoots. A clothing brand can show each item on diverse model types, in multiple settings, with consistent brand styling—all from product flat-lays and PNG files. For inventory management, see Increff.
Social Media Content at Scale
Marketing teams create weeks of social content in a single session. Same virtual spokesperson, different outfits, settings, and scripts. Maintain posting cadence without production bottlenecks. For email campaigns featuring these images, use Klaviyo.
Localized Marketing Campaigns
Global brands generate region-specific content featuring characters that resonate with local audiences, speaking local languages, in culturally appropriate settings. One campaign concept, dozens of localized executions.
A/B Testing Creative Variables
Test which character age, gender, or style drives better conversions. Generate variations systematically and let data decide rather than assumptions. For analytics, pair with Amplitude.
Agency White-Label Production
Marketing agencies deliver client visual content at dramatically reduced costs and timelines. What once required $5,000+ photoshoots now costs under $100 in credits.
Pricing (2026)
See official pricing for current rates.
Starter Taste — Free trial with limited credits to test whether Affogato fits your brand aesthetic and workflow. No credit card required.
Basic Plan — $9/month. 400 credits, two parallel renders, standard features. Suitable for lean startups posting a few times weekly.
Standard Plan — $24/month. 2,000 credits, ten simultaneous renders, full access to TrueTouch upscaling, extended video duration, commercial license for all outputs.
Ultra Plan — $49–$69/month. 5,000+ credits, priority render queue, up to 50 parallel jobs, advanced customization options. Built for agencies managing multiple client accounts.
Enterprise Elite++ — $250/month and up. 20,000 rollover credits, custom SLAs, white-glove support, dedicated account management, custom feature development.
Annual billing typically saves 20-40%. One-off credit packs available for campaign spikes.
Pros and Cons
What We Like
FaceLock technology maintains perfect character consistency
ControlNet pose matching enables precise compositions
Lip-sync video in 25+ languages eliminates dubbing costs
TrueTouch upscaling produces genuinely photorealistic output
API enables automated content pipelines at scale
Product integration handles realistic object placement
Free trial to evaluate before committing
What Could Be Better
No permanently free tier—trial credits eventually run out
4K video export still in development (1080p current max)
Learning curve for advanced ControlNet and pose features
Credit consumption varies by output type—budgeting requires experience
Some complex poses still require iteration to get right
Affogato vs. Alternatives
vs. Arcads AI: Arcads specializes in UGC-style talking-head video ads with 300+ pre-made actors. Affogato offers deeper character customization and product integration for broader use cases. Arcads for quick ad creative, Affogato for brand-specific virtual ambassadors.
vs. AdCreative.ai: AdCreative.ai generates static ad banners and copy optimization. Affogato creates AI human imagery and videos. Different tools for different asset types.
vs. Vidu AI: Vidu AI creates videos from text prompts with scene-building capabilities. Affogato focuses specifically on human characters for brand representation. Vidu for general video, Affogato for human-centric content.
vs. HeyGen: Both create AI avatar videos. Affogato's FaceLock and TrueTouch deliver superior photorealism. HeyGen may be simpler for basic needs; Affogato wins on quality.
vs. Midjourney: Midjourney excels at artistic image generation but lacks video capability, character consistency, or product integration. Affogato is purpose-built for commercial content.
vs. Traditional Photoshoots: A single professional photoshoot costs thousands of dollars, takes days to coordinate, and produces limited asset variations. Affogato delivers comparable quality at $9-69/month with unlimited iterations.
Tips for Best Results
Invest time in character creation: The initial character profile determines everything. Get facial details, styling, and proportions right before generating content.
Use high-quality product PNGs: Product integration quality depends on input quality. Clean cutouts with transparent backgrounds produce best results.
Leverage pose references: Don't describe poses in words—upload reference images. ControlNet matching is more precise than text descriptions.
Apply TrueTouch strategically: The upscaler consumes credits. Use it for hero images and final outputs, not every iteration.
Build a character library: Create multiple characters for different audience segments. Test which resonates best with your target demographics.
FAQ
Is Affogato hard to learn if I'm not a designer?
No. The interface combines Canva-style simplicity with Midjourney-style prompt input. Templates and a Prompt Assistant help craft scene descriptions without requiring design expertise. Most users create usable content within an hour of signing up.
Does Affogato offer a completely free plan?
There's a limited free trial with starter credits. After those expire, you need at least the $9/month Basic tier or can purchase one-time credit packs for occasional use.
Can I upload my own brand fonts, logos, and packaging?
Yes. Brand assets can be uploaded and applied to scenes, overlaid on images, or integrated with characters. This maintains brand consistency across all generated content.
What export formats are available?
Images export as PNG or JPG at resolutions up to 4K. Videos download as MP4 at up to 1080p currently, with 4K video in development.
Will my characters look inconsistent over time?
No—that's what FaceLock solves. Combined with saved pose presets, your characters maintain identical appearance whether you generate content today or six months from now.
Is the content safe for commercial use?
Yes. Standard and higher plans include full commercial licensing. You own the output and can use it in advertising, e-commerce, client work, and any other commercial context.
Final Verdict
Affogato won't replace Spielberg-level productions or eliminate the need for real photography in every context. But for 90% of social media posts, e-commerce product galleries, and marketing collateral that brands produce daily, it's a budget-friendly powerhouse that delivers professional results.
The platform reduces turnaround from weeks to minutes, maintains perfect brand consistency, scales from solo Etsy sellers to global agencies, and costs a fraction of traditional production. If your content calendar is perpetually hungry for visuals and your budget can't support constant photoshoots, Affogato deserves serious evaluation.
For the complete content stack, pair Affogato with Klaviyo for email distribution and Amplitude for conversion analytics.
