Intel: 700K+ enterprise-targeted impressions on Techpresso

The goal

Intel wanted to build awareness with tech decision-makers at mid-market and enterprise companies. Techpresso's audience composition is particularly strong at the enterprise end: 30% of readers work at companies with 10,000+ employees, plus 2.2% at 100K+ employees (Fortune 100 territory).

The campaign

• 5 Primary Ad placements at $3,500 each over a 5-week cadence.
• Enterprise-voice copy adapted by our editorial team to match Techpresso's tone while preserving Intel's technical credibility.
• Product-specific landing pages per placement, with trackable UTM links.

The numbers

The campaign delivered 700K+ unique impressions at a $15 CPM. The higher CPM (vs. DigitalOcean's $13.50) reflects the shift in click composition toward higher-intent enterprise traffic, which converts better downstream but costs more per impression at placement. The $3 CPC stayed well below enterprise LinkedIn benchmarks, which typically run $8-20 for IT decision-maker targeting.

Enterprise composition in the report

Intel received a corporate-domain report showing which Fortune 500 companies clicked through. The list was directly usable for account-based outreach through Intel's partner and reseller programs.

Why Primary-only worked for Intel

Not every campaign needs a Primary + Spotlight mix. For brand-focused campaigns with strong name recognition, the co-branded "Together with" header of the Primary Ad slot delivers disproportionate trust signal. Intel didn't need to introduce the brand, so every Primary placement reinforced existing awareness rather than teaching new concepts.

For enterprise brands with strong category recognition, Primary Ads alone can outperform a mixed-cadence campaign because they lean into existing trust rather than repeating discovery.

Similar campaigns

• DigitalOcean: 1M+ impressions, $1.70 CPC (8 ads)
• Intercom: 1.1M+ impressions, $2 CPC (10 ads)
• HubSpot: $1.24 CPC, 500K+ impressions