Pipedrive pricing

Plans and tiers

Pipedrive restructured its plans in 2025, consolidating from five tiers to four:

Lite: $14/user/month (billed annually) or $24/user/month (billed monthly)
Includes pipeline management, basic reporting, contact and deal management, and 3,000 open deals. Good for solo sellers and very small teams getting started.

Growth: $39/user/month (annual) or $49/user/month (monthly)
Adds two-way email sync, email templates, automation builder (with limited runs), group emailing, and meeting scheduler. This is where Pipedrive becomes practical for most sales teams.

Premium: $59/user/month (annual) or $79/user/month (monthly)
Adds AI-powered features, revenue forecasting, advanced reporting, and more customization options. Built for larger teams that need deeper insights.

Ultimate: $79/user/month (annual) or $99/user/month (monthly)
Adds unlimited custom fields, 24/7 phone support, more automation runs, and advanced security. For teams that need maximum flexibility and dedicated support.

There's no free plan, only a 14-day free trial. Annual billing saves up to 42% compared to monthly. Implementation is free for plans over $400/year.

Watch Out for Add-On Costs

Pipedrive's base plan pricing looks reasonable, but the add-ons can add up fast:

• LeadBooster ($32.50/company/month): Chatbot, live chat, web forms, and prospector for lead generation.
• Smart Docs ($32.50/company/month): Proposals, contracts, and e-signatures with CRM data auto-fill.
• Projects ($6.67/user/month): Basic project management for post-sale delivery tracking.
• Campaigns ($13.33/company/month): Email marketing with templates and tracking.
• Web Visitors ($41/company/month): Identifies companies visiting your website.

For a 5-person team on the Premium plan with LeadBooster and Smart Docs, the real cost is closer to $390/month, not the $295 the base plan suggests. Factor this into your budgeting.