Ever wished you could clone your writing style to create content more efficiently? In this tutorial, we'll show you how to build an automated AI copywriting system that learns and mimics your unique writing voice. By combining the power of ChatGPT and Make.com's automation capabilities, you'll create a streamlined content generation workflow that maintains your personal writing style. The best part? Once set up, you can generate new content with just a few clicks.

Required Tools:

• Paid Make.com account
• Paid OpenAI account
• Airtable
• Google Account

Setting up Airtable

First let’s create a form in Airtable so we can easily interact with our AI Content Writer. Airtable is a free tool which is like a spreadsheet with way more features. You can use Airtable to create databases, forms and much more. For our tutorial today, we are going to create a simple Database and attach a form interface. 

Creating Fields

Step 1 - Create an Airtable Base from Scratch 

1. Go to Airtable.com, sign up for an account. You can use the free account tier for the purposes of this tutorial. However, down the track if you are using Airtable more frequently then a paid account might become necessary.
2. Click the Create button and select “Start from Scratch”
3. Name your new Base “[YOUR ORGANISATION]”
4. Name your new Airtable “AI Content Writer”

Step 2 - Add in the required Fields

Create the following fields in the Airtable base with the following field types. These are the minimum, you can add more fields and modify the setup based on your specific requirements. 

• Topic (Long Text)
• Copy Writer (Single Select)
• Date Created (Date Created) - make sure to switch on “include time”

Step 3 - Create Content Generation Form

1. Navigate to the forms tab at the top of your Airtable. From there, select “New Form”

2. Select the “AI Content Writer” table and name your form “Write Something”

3. Once you have created the form, press publish. This is where you will enter in your content details.

Setting up your OpenAI account

In order to use AI to generate our post content we need to set up a paid OpenAI account. To do this go to OpenAI and create an account, ensuring you add a payment method since using the API is a paid feature. 

1. Go to OpenAI and create an account
2. Go to the API Key page and generate an API key. Name the API key “Make.com”.
3. Make a secure record of your API key as it will be required to connect our AI to the Make scenario later. Consider storing it in a password manager. 

Tip: Treat this key like you would treat a password. It grants access to your account and must be kept secure. 

Setting up the AI assistant in OpenAI

Once you write your content, we are going to send it to OpenAI for repurposing. In order to do this we need to set up several AI assistants in OpenAI. The AI assistant is just like using ChatGPT through the web but with the added feature of pre-programming GPT to respond exactly how we want it to. 

Step 1 - Train Short Form Content Assistant

1. Navigate to the Assistants menu and create a new assistant. 

2. Name the Assistant your name. If you have examples of other people’s writing then you can make additional assistants using the same method. Make sure to add them to the “John Smith - Copy Writer” single select in Airtable.
3. Add the following prompt to the “System Instruction” field

You are a writing assistant. Search through the provided reference documents and analyze their exact writing style. When I give you a topic, write new content that perfectly mirrors the style, tone, and voice of those documents. Do not explain or analyze the style - simply output the new content as if it were written by the same author(s) as the reference material.

After searching the files, wait for my topic, then write content that matches the reference style exactly. Output only the content, with no explanations or analysis.

4. Enable the “File Search” toggle and upload the documents you want to train the AI on. 

Pro Tip: PDFs, TXT and DOCX files work best. 

5. Save the Assistant

That’s it for OpenAI, our assistants are now ready to be called via the API and integrated into the Make scenario. 

Configuring the Make.com Scenario

With our Airtable and OpenAI accounts configured, we can start automating the process. To do this, we will be using Make.com, a powerful iPaaS middleware which allows you to automate your business processes.

Step 1 - Create a new Scenario

Go to Make.com and sign up for a free account if you don’t have one already. The free account will be sufficient while you test out the automation. You may wish to consider upgrading once you have everything working correctly. 

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Step 2 - Name Scenario and add Trigger

1. In the top right corner of the scenario, change the name to “AI Content Writer”
2. Click the Plus symbol and select “Airtable - Watch Records” as the trigger. 

3. Create a new connection and sign into your Airtable account. Configure the step with the following:

• Base: Test 
• Table: AI Content Writer
• Trigger Field: Date Created
• Label Field: Topic

‍Step 3 - Add our AI Assistant

1. Add an OpenAI module with the action “Message an Assistant” to the top branch.
2. Create a connection. Paste the OpenAI API key you saved earlier into the API field. You can leave Organization ID blank.

3. Select the AI Content Writer Assistant from the Assistant Dropdown
4. Add the following prompt to the message field. 

Write in the style of the documents you have been provided.

5. Map the Topic Field at the end of the prompt in the message field. 

6. In the Tool Choice dropdown, select File Search. 

Step 3 - Add our Content to Google Docs

1. Add a Google Docs module with action Create a Document
2. Map the Content Writer Name from Airtable and ID as the name of the document. 
3. Map Result from the OpenAI module to the Content field
4. Use the New Document Folder dropdown to select where the document should be Saved. 

How to use your new copy writer

Pop the champagne! You've just constructed your own digital writing doppelganger – a sophisticated AI system that's learned to write in your voice. 

Step 1: Let’s test it out by jumping into AirTable and selecting the Forms tab in the Airtable Base. 

Step 2: Select “Write Something” from the forms list and select “Share form”

Step 3: In the “Share form” menu, click on “Copy link”. This is the link to the form that we will use to write new content. You might want to bookmark it so you can find it easily. 

Step 4: Navigate to the link you just copied by pasting it into a new tab. Go ahead and fill out the form with the content idea you want to write about. 

Step 5: Make sure your Make.com scenario is switched on! and hit submit. The automation and AI will go to work converting your idea into copy written in your voice.

‍Step 6: Go to your Google Drive folder you selected earlier and access the completed document. You can edit, or publish as is!

Conclusion

Pop the champagne! You've just constructed your own digital writing doppelganger – a sophisticated AI system that's learned to write in your voice without the need for your coffee-fueled late nights. Test it out by submitting your form in Airtable. The completed file will be saved in Google Drive. 

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