AI chatbots like ChatGPT and Claude are awesome at churning out text, but getting them to sound just like you—or match your brand’s tone—can be tricky. That’s where Claude Styles comes in.

With this new feature, you can customize Claude’s responses to fit your style, tone, and how you like to structure things. You can even create multiple "styles" and easily switch between them within the same chat.

It’s similar to other AI tools like Spiral or Jasper, but the best part? If you’re already using Claude, you don’t have to jump between different tools anymore to get your custom content just right.

In this tutorial, we will show you how to use Claude Styles to answer your question perfectly and then discuss how to get the best results from it. 

You’ll learn how to:

• Using Claude’s Default Writing Styles 
• Tips for Creating Your Own Custom Style
• Testing and Tweaking Your Custom Style  
• Practical applications of custom styles in the real world

Using Claude’s default writing styles 

Claude AI comes with a few preset styles that make customization quick and easy. These presets are built to cover the most common needs users have:

• Normal: This is the default style. The responses are balanced, neither too short nor too long. It has an impartial tone of voice, perfect for all types of responses. 
• Formal: Delivers clear, polished, professional responses—perfect for business communication or official documents.
• Concise: Provides brief and to-the-point answers, ideal for quick summaries or insights.
• Explanatory: Gives detailed, educational responses, perfect for explaining concepts or offering in-depth information.

Prompt:

Tell me {write your question here}

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Here, you might ask, why would I need a writing style or a voice tone to get answers from Claude? It depends on the question type and the anticipated answer. If you’re looking for a concise, bullet-point response, choose the ‘Concise’ style. If you want Claude to present the information with detailed explanations and varied information, an explanatory style might come in handy. Instead of specifying the writing style in your prompt, you can choose it from a dropdown menu. 

The formal style is used for professional documents like technical articles, guides, whitepapers, and general business documentation. You can select a formal style when you write for a professional audience. 

Prompt: 

Compose a 500-word whitepaper on {topic of your choice}

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Tips for creating your own custom style

On top of the built-in options, Claude AI lets you create fully custom styles. This feature allows Claude to match your unique tone, structure, and communication style. Imagine Claude answers in your own writing/speaking style or the style that you’re comfortable with. 

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It’s an easy process. First, you upload sample content providing an example of text that represents your preferred style of writing. For example, a technical document, a blog post, or an article that reflects the writing style you like or prefer. 

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Click ‘Choose style’ and ‘Create and edit styles.’

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In the ensuing window, click ‘Create Custom Style.’

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Click ‘Add Writing Example’ to upload a document or click ‘Describe style instead’ to specify instructions and share guidelines that describe how you want Claude to respond, such as preferred tone, sentence length, or level of detail. 

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Let’s start by uploading a document. When you click ‘Add Writing Example,’ Claude gives you the option to upload a file from the device or paste text content, whichever you prefer. Click ‘Upload from device.’

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Testing and tweaking your custom style 

Claude analyses your writing style and shows you an example text. Select an example you want the writing style to focus on.

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You have the option to edit the writing style. Click ‘Edit with Claude.’ Write a prompt to edit the style. It shows you how to do it. Click ‘A bit more explanatory’ or ‘much less structured.’ 

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Once you’ve finalized, save and apply your style. This will ensure consistent use across conversations. Your custom style will be displayed in the style menu. 

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Practical applications of custom styles in the real world

Custom styles aren’t just nice-to-have; they can be game-changers in real-world situations. Whether crafting content, designing user interfaces, or improving communication, tailoring your style to fit the context makes a big difference. 

• Offer a Range of Examples: Share a mix of samples that showcase different situations to capture a variety of styles.
• Clarify Your Expectations: Give clear guidelines on things like tone (e.g., “professional but approachable”) or format (e.g., “bullet points”).
• Review Regularly: Check Claude’s responses occasionally and adjust your preferences if necessary.
• Explore Different Scenarios: Try using your custom styles across various tasks to see how versatile they can be.

For example_, we want to write a technical document on how Coda works. Coda is a documentation tool. 

Prompt:

Write a 500-word article on how Coda works in three paragraphs.  

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Here’s the text Claude generated:

“Let me take you on a journey through Coda, a fascinating document platform reimagining how we think about digital workspaces. At its core, Coda is like a magical canvas where traditional documents and powerful databases dance together in perfect harmony. Imagine taking the familiar comfort of Google Docs, the structural power of Airtable, and the automation capabilities of Zapier then blending them into one seamless experience. What makes Coda truly special is its ability to break free from the rigid constraints of traditional documents. Here, your text can dynamically interact with data, your tables can transform into sophisticated applications, and your workflows can come alive with automation.

Diving deeper into Coda's architecture reveals its revolutionary building blocks: docs, tables, and formulas. Unlike traditional documents, where tables are static grids, Coda's tables function as powerful databases that can be viewed, filtered, and manipulated in countless ways. You might start with a simple project tracker, but with a few clicks, that same data can become a Kanban board, a calendar view, or a gallery of cards. The real magic happens with Coda's formula language, which goes far beyond typical spreadsheet formulas. These formulas can pull in data from external sources, create complex calculations, and even trigger actions based on conditions – imagine a document that automatically sends Slack messages when deadlines approach or updates your team's roadmap when project statuses change.

The third piece of Coda's brilliance lies in its extensibility and collaboration features. Every Coda doc is a living, breathing workspace where teams can collaborate in real time, but it goes beyond simple co-editing. The platform supports building custom components called Packs that integrate with external services, creating buttons that trigger actions, and designing interactive interfaces that feel more like custom-built applications than traditional documents. Teams can create their own building blocks, share templates across the organization, and establish consistent workflows that scale. This democratization of software development means that anyone, regardless of their technical background, can create sophisticated tools tailored to their team's specific needs – from simple project trackers to complex operation systems that might traditionally require dedicated software development.”

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Marketing and Branding

Another example is marketing and branding. You can create marketing material that resonates with your brand voice. It’s important to keep your brand’s voice consistent when writing ads, social media posts, or emails. Also, when translating content into different languages, ensure the tone matches your brand’s vibe.

Prompt:

Write an Instagram ad copy for {name of the business and a brief description}

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Experiment with your custom writing style. Tweak it by editing the style, and you’ll be able to generate responses that reflect your own voice, whether it is a brand voice or your own.