Having a landing page is crucial for any business. Whether you're encouraging signups, generating leads, or driving sales, a well-structured landing page can significantly impact your success. By leveraging AI tools like Claude, you can streamline the design process and ensure that your landing page is optimized for performance.

In this guide, we'll walk you through the steps to educate Claude about your business, create a landing page tailored to your needs, and improve it based on AI-driven insights.

Key objectives

1. Educate Claude about your business: Provide Claude with essential information about your business to tailor the landing page.
2. Build the landing page: Use a detailed prompt to instruct Claude on creating a landing page with the right structure and content.
3. Improve the landing page: Ask Claude for suggestions to optimize the page and implement them for better results.

Educating Claude about your project or company

First, you need to go to Claude and if you don't already have one create an account (free or not).

Then, we'll need to educate Claude about your business, so that the landing page is as suitable as possible.

Answer these questions and save the answers for the next section:

• Type of company (agency, SaaS, e-commerce...)
• Name of the company/brand
• What your company does in one sentence
• What are the pricing options (any free trials?)
• Main goal of the landing page (signup? lead? sales?)

Here's what we will use:

• SaaS product
• Ad Astra AI
• We provide an AI solution helping marketers and companies find the best influencers to partner with through a platform ranking influencers by audience size, industry, average engagement.
• We offer a 14 days free trial, then price is $50 per month
• The goal it to encourage high signup rate

Creating the landing page

Now that you have everything you need to help Claude create the landing page, it's time to use the following prompt.

Prompt:

You are an expert web designer. You are tasked to build a one-page landing page for your [Type of company] brand "[Name of the company/brand]". [What your company does in one sentence]. [What are the pricing options (any free trials?)]. Now, help me to build the landing page for this product with critical core sections with the aim to [Main goal of the landing page (signup? lead? sales?)]. Make sure the landing page is beautified as if it is ready to launch.

Improving the landing page

The first thing I always do is to ask the AI the following question:

How could we improve this landing page?

It then gives a list of potential improvements. 

Since Claude is still quite limited and you never know what it can and can't do (for instance, it cannot insert any images), I usually follow up with this prompt:

Implement everything you can.

... and yes, it works well.

Here's a few things it added:

You can also add new features. In my case, I asked Claude to add a dynamic way to get a personalized pricing.

Depending on your brand, you might also want to ask Claude to change the main color from blue to red for instance.
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You can share the landing page by clicking the "Publish" button. You will get a link like this one.

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