Midjourney V6 has made significant progress in understanding everyday language. Unlike earlier versions, V6 can grasp and respond to detailed, conversational instructions. Imagine talking to an artist who can immediately bring your ideas to life. This update is especially good at handling subtle requests and can even add text within images.

This tutorial is about creating brand identity assets for your business using Midjourney. We’ll show you the exact steps to develop various brand assets for our Techpresso AI Academy. As you all know, we sell high-end AI courses and tutorials. We’ll use Midjourney to reimagine our brand identity assets. We’ll also use other AI tools with Midjourney, showing you how to apply concepts and techniques to create logos, social media posts, abstract patterns, and a digital avatar for brand representation.

Let’s start understanding how to create the following brand assets for Techpresso AI Academy:

• Designing A Logo
• Creating Product Mockups
• Designing Social Media Posts
• Creating abstract patterns for marketing
• Creating Digital Avatar for brand representation

Design a logo

Whenever people start a business online or offline, they think of ways to communicate with their clients/customers. One of the most usual and essential ways to communicate is through design language. A logo is what brand identity is all about. 

So, we’ll start with a logo. Before heading to Midjourney, let’s use ChatGPT to create a color palette recommendation for the logo. This step will help us identify and establish a consistent visual language for our brand that we can use to tell people what Techpresso is all about. 

Let’s ask ChatGPT using the following prompt:

Prompt:

I’m developing a brand identity for a company called [COMPANY NAME] that offers [PRODUCT/SERVICE DESCRIPTION]. Can you recommend a color scheme with [NUMBER] colors that reflect [BRAND ATTRIBUTES]? For each color, please include the hex code and a short reason why it fits the palette.

ChatGPT provided us with some unique color combinations for our logo:

• Deep Blue: Blue symbolizes intelligence, trust, and professionalism. It conveys the academy's commitment to providing reliable and high-quality AI education.
• Vibrant Teal: Teal represents innovation and clarity. It adds a fresh and modern touch, reflecting the academy's focus on cutting-edge AI tools and techniques.
• Bright Orange: Orange evokes enthusiasm, creativity, and energy. It highlights the dynamic and engaging nature of the courses and daily tech insights offered.
• Cool Grey: Gray provides a balanced and sophisticated backdrop. It ensures the palette remains professional while allowing other colors to stand out.
• Electric Purple: Purple signifies creativity and forward thinking. It emphasizes TechPresso AI Academy's innovative approach to tech education.

Let's write a prompt for Midjourney to design our logo. Keep the prompt short but clear, using the guidelines we've learned in this course. We'll include the hex codes to help Midjourney pick the right colors, but remember that the AI might not use them exactly as specified.

Now is the time to dive into Midjourney with the hex codes we got for our logo and generate some cool logos for the Academy. 

Prompt:

Minimalist logo for an online AI tech Academy that provides the latest news and customized AI tutorials and courses for the uninitiated. The design should feature a coffee cup that might be morphed into some cool shape. Use a color palette of deep blue - #1E3A8A, vibrant teal - bright orange #14B8A6, cool grey - #6B7280, and electric purple - #8B5CF6. Ensure the logo has clear lines and a modern feel with the teal and bright orange at the forefront. Morph the words Techpresso to form the saucer of the cup. Use a white background for clarity --v 6.1 --q 2 --ar 1:1

This prompt clearly outlines the logo’s shape, colors, and style. By specifying a coffee cup that might be morphed into some cool shape', we directed Midjourney to create an abstract design that aligns with our brand.

It's not bad at all. Midjourney created some elegant and clean logos that capture the essence of the Techpresso AI Academy.

Create product mockups

Product mockups are an amazing way to visualize the end result. It helps bridge the gap between concept and creation, allowing you to explore possibilities and refine your vision before investing in physical production. 

Now that we have a pretty cool logo, we'll use product mockups to guide future design decisions. While these mockups provide valuable inspiration, remember that final product designs benefit from professional designers' expertise to address practical considerations.

Prompt:

A photorealistic mockup of AI-powered eyeglasses that allows the wearer to read text and watch videos on the go. The sleek and modern eyeglasses are primarily navy blue (#1E3A8A) and electric purple (#8B5CF6). It features a display screen inside the glasses. The eyeglass frame should have clean lines and medium ridges. It should be displayed on a diverse model’s face in a modern, well-lit setting. Capture a close-up view highlighting the eyeglasses' premium materials and straightforward design. Include subtle reflections and shadows for added realism. Use intuitive camera and light angle for a clear picture   --v 6 --s 500 --q 2 --ar 3:2

Take a look at what Midjourney came up with for our AI eyeglasses! The AI turned our text description into a lifelike product image that looks just like an accurate viewglasses. Notice how smooth and modern it appears – precisely what we aimed for with our brand. This is why mockups are so useful when you're just starting to develop a product. Instead of spending lots of time and money on physical prototypes, we can quickly test different design ideas and see how they look. What do you think about how the design turned out?

Interesting to know: Add "studio lighting setup" to your prompt! This tells Midjourney to create nice shadows and highlights, making your product mockup look like it was professionally photographed.

Design social media posts

Who has the time to design social media posts? Use AI’s enormous capabilities to save time and create an eye-catching, stop-scrolling-worthy design that clearly conveys its features and benefits. Here is our prompt:

Prompt:

Create an Instagram post featuring our AI eyeglasses. Show a well-suited person sitting in an office with our eyeglasses and fixating over in the air as if watching something in the eyeglasses. The image should be clear, and the model’s face should be of an executive. Use vibrant teal (#14B8A6) and deep blue (#1E3A8A). A good camera angle and light angle should show a woman wearing Techpresso’s eyeglasses in a modern setting, creating an aspirational aura that appeals to tech-savvy consumers. –v6 –s 600 –q 2 –ar 1:1

Well, it might not catch attention, but it is a good start. It could have been better, but it’s just a brainstorming phase. Nothing is final. You can add your logo and some text, stylize the images, or use it as a springboard to float your ideas around. This AI-generated base saves time and gives you an idea of what could be done with social media posts. It is about an idea. Feel free to create as many posts using as many unique, even bizarre ideas. The only limit is your imagination. Fly high and broad. You might be able to generate the next most viral Insta post!

Creating abstract patterns for marketing

Marketing is a constant form of communication. You need a consistent flow of designs and copy to fine-tune the message and create something that resonates with the masses. 

Let’s create some cool abstract designs for our marketing channels to reinforce our product’s brand identity. We used the following prompt:

Prompt:

Create an abstract, seamless pattern inspired by AI and technology for Techpresso’s eyeglasses. Use the brand colors cool grey (#6B7280), teal (#38B2AC), bright orange (#F97316), and electric purple (#8B5CF6). The design should be minimalist and geometric, with flowing lines that resemble a wristband. Include small circular elements. Keep the pattern balanced and not too busy so it can be used as a background for various marketing materials. Make sure the pattern tiles are seamless for easy repetition.  --v 6.1 --s 700 --q 2 --ar 16:9

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The final pattern features elements highlighting the eyeglasses's emphasis on tech display and utilizing the brand's color scheme. This flexible design is perfect for presentation backgrounds, website headers, packaging, and other marketing materials.

Interesting to know: To emphasize a particular part of your pattern, use Midjourney's zoom and pan tools. For example, you can zoom in on an exciting section to create a more detailed pattern suitable for smaller applications like in-display glasses or app icons.

Create digital avatars to represent your brand

To summarize the Midjourney design session, let’s create a digital avatar representing our futuristic eyeglasses brand across multiple marketing channels. We aim for a realistic, modern, and professional image that can become the face of our product or a character synonymous with your brand identity. Here is the prompt we used to generate the avatar:

Prompt:

Create an ultra-realistic portrait of a woman in her late 20s. She should be tech-savvy and vibrant, representing futuristic eyeglasses. She has a warm, approachable, and very confident posture. Her appearance is eclectic and relatable. She's wearing a sleek, modern outfit in deep blue - #1E3A8A, bright orange #14B8A6 accents, complementing Techpresso's brand colors. Capture her from the shoulders up, facing slightly to the side but making eye contact with the camera. --v 6.1 --s 250 --q 2 --ar 3:4

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This prompt explains how the avatar should look, feel, and express itself. By mentioning the age, clothing colors, and lighting, we guide Midjourney in creating an image that matches the Techpresso eyeglasses brand.

The final avatar strikes the perfect balance between professionalism and approachability, making it a strong representation of the Wristly brand.

This digital character can be used as a face ID in Insight Face or as a reference for future Midjourney prompts, helping you maintain a consistent visual identity across all marketing platforms.

Interesting to know: Need to tweak the avatar? Use Midjourney’s face editing tools to personalize it further. Try prompts like “Switch hair color to dark brown” or “Add light freckles” to make the avatar genuinely unique to your brand.

There you have it. You’ve upscaled your Midjorney skills using advanced features, from anime-style creations to face swapping and text integration. You are now trained to create professional-level visuals for your business.