Last updated: May 2026
What Is Foursixty?
Foursixty is the shoppable Instagram and user-generated content (UGC) platform for e-commerce brands. The product turns Instagram posts and customer photos into shoppable galleries on websites and emails, helping fashion, beauty, and lifestyle brands convert social inspiration into purchases.
The pitch is social proof at the point of purchase. Shoppers research on Instagram and Pinterest before buying. Bringing that visual social proof onto product pages closes the loop. Customers see real people wearing or using products, then buy directly from the same view.
Founded in 2014, Foursixty serves over 5,000 e-commerce brands, mostly Shopify stores in fashion, jewelry, beauty, and home goods. The product integrates with Shopify, Klaviyo, and major email tools to push shoppable UGC throughout the customer journey.
Try FoursixtyHow Foursixty Works
Connect your Instagram account. Foursixty pulls your posts plus mentions and tagged photos. For each post containing your products, you tag the specific SKU (or auto-tag using image recognition for higher-volume catalogs).
Embed shoppable galleries on product pages, the home page, lookbooks, or landing pages. When a customer taps a photo, they see the products in it with prices and add-to-cart buttons. The experience stays within your site rather than bouncing out to Instagram.
UGC campaigns let brands collect rights-cleared customer content. Customers submit photos through branded forms or by tagging your account on Instagram. Foursixty handles the rights-confirmation workflow (sending consent requests, tracking approvals) so brands can use customer photos legally.
Email integration injects shoppable galleries into Klaviyo, Mailchimp, or other email campaigns. Subscribers see real customer photos in their inbox, then click directly to product pages with the items shown.
Analytics show which photos drive the most clicks and revenue. Use the data to inform which influencers to partner with, which products photograph well, and which UGC themes resonate most.
Foursixty Pricing in 2026
Starter: $50/month annually. Small Shopify stores, basic shoppable galleries.
Growth: $150/month annually. Higher post volumes, UGC campaigns, advanced features.
Professional: $500/month annually. Multi-store, dedicated success manager, premium support.
Pricing scales with product catalog size, post volume, and traffic. Higher-volume stores often need enterprise-tier custom pricing.
See Foursixty PricingWhere Foursixty Wins
- Shoppable Instagram on your site: turn social inspiration into checkout flow.
- UGC rights management: collect customer photos with proper consent workflows.
- Klaviyo integration: shoppable galleries in email campaigns.
- Shopify-native: deep integration with the most common e-commerce platform.
- Fashion and beauty focus: features built for industries where visual UGC drives conversion.
Where It Falls Short
- Shopify-focused: works with other platforms but less polished.
- Pricing higher than basic UGC tools: $50+/month entry tier vs free alternatives.
- Less applicable beyond visual products: B2B SaaS, services, or low-image products see less value.
- UI feels dated: functional but not visually polished.
Foursixty vs Olapic vs Yotpo Visual vs Bazaarvoice
Bazaarvoice is the enterprise leader in UGC with deep retailer integration. More expensive, more powerful.
Yotpo Visual bundles with Yotpo's reviews and loyalty stack. Better for stores already in the Yotpo ecosystem.
Olapic targets large brands with deeper UGC management capability.
Pixlee TurnTo targets mid-market with similar feature scope.
Who Should Use Foursixty
Fashion and apparel Shopify stores: where customers buy partly based on how products look on real people.
Beauty and lifestyle brands: visual UGC drives conversion in these categories.
Stores with strong Instagram presence: use existing social content for commerce.
Skip it if: you sell low-visual products (industrial, B2B SaaS), your Instagram following is small, or you cannot dedicate time to UGC content management.
Frequently Asked Questions
Do I need rights to customer photos?
Yes. Foursixty's rights workflow lets you request and track customer permission to use their photos in marketing.
Can I tag products manually or only with AI?
Both. Manual tagging is precise; AI tagging scales for high-volume stores.
Does Foursixty work with Klaviyo?
Yes. Native integration injects shoppable galleries into Klaviyo email campaigns.
How are conversions tracked?
Foursixty tags clicks from shoppable galleries through to Shopify checkout, attributing revenue accurately.
What about TikTok content?
TikTok support included on higher tiers, though Instagram remains the primary source.
