What is Drip?
Drip is marketing automation built specifically for e-commerce. Unlike general email platforms, Drip understands shopping behavior—cart abandonment, browse history, purchase patterns—and uses this data to trigger personalized campaigns that drive revenue. It's the difference between sending newsletters and running a revenue-generating marketing machine.
For online stores wanting to move beyond batch-and-blast email to sophisticated customer journeys, Drip provides the e-commerce-specific tools that actually move the needle.
[cta text="Convert Prospects Into Loyal Buyers"]Key Features
E-commerce Integrations
Native integrations with Shopify, WooCommerce, BigCommerce, and other platforms sync customer and order data automatically. No manual data management or custom development required.
Behavioral Automation
Build workflows triggered by shopping behavior: cart abandonment, product views, purchase history, and more. Automated sequences respond to customer actions in real-time.
Email Marketing
Visual email builder creates on-brand campaigns. Dynamic product recommendations personalize content. A/B testing optimizes performance over time.
SMS Marketing
Reach customers via text message for time-sensitive offers and updates. Combined email/SMS workflows create multi-channel customer journeys.
Segmentation
Advanced segmentation based on purchase behavior, engagement, and custom properties. Target customers based on what they actually do, not just demographic data.
Revenue Attribution
Track revenue generated by campaigns and automations. Understand which emails and workflows drive actual sales. ROI visibility justifies marketing investment.
Pricing
Drip pricing starts at $39/month for up to 2,500 contacts. Pricing scales with list size: $89/month for 5,000 contacts, $154/month for 10,000 contacts. All plans include full feature access—no artificial feature gates.
[cta text="Convert Prospects Into Loyal Buyers"]Who Uses Drip?
E-commerce brands outgrowing basic email platforms choose Drip for sophisticated automation. The platform's shopping behavior understanding drives higher-converting campaigns.
DTC brands building customer relationships leverage Drip's personalization to increase lifetime value. Post-purchase sequences and win-back campaigns reduce churn.
Marketing teams wanting to move fast appreciate Drip's pre-built e-commerce playbooks. Proven workflows deploy quickly without starting from scratch.
Drip vs Competitors
Drip vs Klaviyo
Klaviyo offers similar e-commerce focus with different pricing structure. Both are strong choices. Compare specific integrations and interface preferences.
Drip vs Mailchimp
Mailchimp serves general audiences. Drip specializes in e-commerce. Mailchimp for broad use; Drip when shopping behavior matters.
Final Verdict
Drip delivers e-commerce marketing automation that understands how online shopping works. For stores serious about email-driven revenue, the platform's behavioral tools and e-commerce integrations make sophisticated marketing accessible.
Rating: 4.5/5
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