Last updated: January 2026
What Is Campaigner?
Email marketing platforms proliferate, but most cater to either beginners or enterprises. Campaigner serves the middle ground: sophisticated email marketing capabilities—advanced automation, dynamic content, A/B testing, and detailed analytics—without enterprise pricing or complexity. It's email marketing for serious marketers who don't have Marketo budgets.
With over 20 years in email marketing, Campaigner offers mature, battle-tested features. The platform handles millions of sends for businesses across industries, from e-commerce to publishers to B2B companies.
For marketing teams that need more than basic email tools but less than enterprise suites, Campaigner delivers professional capability at accessible investment.
[cta text="Level Up Your Email Marketing"]Key Features Explained
Email Editor
Drag-and-drop builder creates responsive emails. Template library provides starting points. HTML editing available for complete control. Mobile preview ensures cross-device compatibility.
Marketing Automation
Visual workflow builder creates multi-step automated sequences. Triggers based on subscriber behavior, dates, or data changes. Branching logic enables sophisticated journeys.
Dynamic Content
Personalize email content beyond merge fields. Show different content blocks to different segments within single campaigns. Relevance at scale.
A/B Testing
Test subject lines, content variations, send times, and from addresses. Automatic winner selection sends best performer to remaining list. Data-driven optimization.
Advanced Segmentation
Segment by behavior, engagement, purchase history, demographics, and custom fields. Complex conditions combine for precise targeting.
Reporting and Analytics
Detailed campaign performance: opens, clicks, conversions, bounces, unsubscribes. Engagement tracking over time. Export capabilities for further analysis.
Reputation Defender
Email verification and list hygiene tools maintain sender reputation. Identify risky addresses before they damage deliverability.
SMS Marketing
Multi-channel capability adds SMS to email programs. Coordinate messaging across channels from single platform.
[cta text="Level Up Your Email Marketing"]Pricing (2026)
Starter — From $59/month for 5,000 contacts. Core email features, basic automation.
Essential — From $179/month. Full automation, dynamic content, advanced segmentation.
Advanced — From $649/month. Purchase behavior triggers, SMS, dedicated IP, priority support.
Pricing scales with contact count. Enterprise options available for large lists.
Who Uses Campaigner?
E-commerce Marketers
Revenue-driving email programs with automation and personalization.
B2B Marketing Teams
Lead nurturing and customer communication programs.
Publishers and Media
Newsletter operations requiring deliverability and segmentation.
Agencies
Managing client email programs with white-label capabilities.
Pros and Cons
What We Like
Sophisticated features at mid-market pricing
Strong automation capabilities
Good deliverability and reputation tools
SMS integration available
Mature, stable platform
What Could Be Better
Interface feels dated compared to newer tools
Learning curve for advanced features
Some integrations limited
Support responsiveness varies
Campaigner vs. Alternatives
vs. Mailchimp: Mailchimp is more user-friendly; Campaigner offers more sophisticated features for similar pricing.
vs. ActiveCampaign: Both serve mid-market well. Compare specific automation and CRM features.
vs. Klaviyo: Klaviyo specializes in e-commerce; Campaigner serves broader use cases.
Tips for Success
Use automation: Set up sequences that run automatically.
Leverage dynamic content: Personalization improves engagement.
Monitor reputation: Use Reputation Defender proactively.
Test consistently: A/B testing should be routine, not exceptional.
FAQ
Does Campaigner offer a free plan?
No permanent free plan. Free trial available to evaluate features.
How is deliverability?
Campaigner maintains strong deliverability with reputation monitoring and list hygiene tools.
Can I switch from another platform?
Yes. Import tools support migration. List import and automation rebuilding required.
Final Verdict
Campaigner delivers professional email marketing capabilities to teams who need more than basics but can't justify enterprise platforms. The feature depth at mid-market pricing represents solid value for serious email marketers.
Rating: 4.1/5
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