Last updated: January 2026
What Is Boulevard?
For salons, spas, and self-care businesses, generic scheduling software doesn't cut it. The beauty and wellness industry has specific needs—complex service menus, stylist-client relationships, retail integration, and an expectation of premium experience. Boulevard is the appointment scheduling and business management platform built specifically for this industry.
Rather than adapting general-purpose booking software, Boulevard started from the unique requirements of high-end salons and spas. The result is a platform that handles the nuances of service-based businesses—stylist scheduling preferences, processing time between appointments, retail inventory tied to services, and the customer experience details that keep clients coming back.
From appointment booking to point-of-sale, client management to marketing automation, Boulevard provides the complete technology stack for running a modern self-care business. The platform serves everything from single-location boutique spas to multi-location salon chains.
Book a Boulevard DemoKey Features of Boulevard
Intelligent Scheduling
Boulevard's scheduling goes beyond basic calendar slots. The system understands service duration, processing time, provider preferences, and booking patterns. Double-booking is managed intelligently—a colorist can start a client processing while beginning another appointment. Online booking shows real availability without the back-and-forth of manual scheduling.
Client Management
Build detailed client profiles that go beyond contact information. Track service history, product preferences, formulas, notes from previous visits, and communication preferences. When a client sits down, their stylist has everything needed to deliver personalized service.
Point of Sale
Boulevard's POS handles the complexity of salon transactions—services, products, packages, tips, and split payments across multiple providers. Integrated payment processing with support for modern payment methods keeps checkout smooth. The system tracks inventory, manages commissions, and handles the financial complexity of service businesses.
Marketing Tools
Built-in email and SMS marketing helps drive repeat visits. Automated campaigns for appointment reminders, rebooking prompts, birthday offers, and win-back messaging keep clients engaged without manual effort. Segment by visit frequency, service history, or custom criteria for targeted campaigns.
Online Booking
The client-facing booking experience is designed to impress. Beautiful, brandable booking pages let clients self-schedule, select specific providers, and book multiple services in one visit. Clients can manage their own appointments, reducing phone calls and no-shows.
Reporting and Analytics
Understand your business performance with reports on revenue, utilization, retention, and team productivity. Identify top-performing services, track new vs. returning client ratios, and measure the effectiveness of promotions. Data-driven decisions replace guesswork.
Boulevard Pricing in 2026
Essentials — Starting from $175/month for up to 5 professionals. Includes core scheduling, POS, client management, and basic marketing features.
Premier — Starting from $325/month. Adds advanced reporting, custom forms, priority support, and additional marketing automation.
Prestige — Custom pricing for larger businesses and chains. Includes API access, dedicated support, custom integrations, and enterprise features.
Pricing scales with business size and professional count. All plans include onboarding, training, and ongoing support.
Get Boulevard Pricing for Your BusinessPros and Cons of Boulevard
Pros
- Industry-specific — Built for beauty and wellness, not adapted from generic software
- Beautiful client experience — Online booking that matches your brand quality
- Complete platform — Scheduling, POS, CRM, and marketing in one system
- Smart scheduling — Handles the complexity of salon appointments properly
- Modern interface — Intuitive for staff and clients alike
- Strong support — Dedicated onboarding and responsive assistance
Cons
- Premium pricing — More expensive than basic scheduling tools
- Learning investment — Full feature utilization takes time
- Overkill for simple businesses — Solo practitioners may not need all features
- Industry-specific — Not suitable for businesses outside beauty/wellness
Who Should Use Boulevard?
High-End Salons — Businesses where client experience and service quality justify premium tools.
Full-Service Spas — Complex service menus and multi-provider appointments benefit from Boulevard's scheduling intelligence.
Growing Salon Chains — Multi-location businesses need the consistency and reporting Boulevard provides.
Boutique Beauty Businesses — Small businesses prioritizing professional presentation and client experience.
Boulevard vs Alternatives
Vagaro is more affordable with similar features but less premium feel and support.
Mindbody dominates fitness but also serves wellness. Broader feature set, less salon-specific.
Fresha offers commission-free booking with a different business model. Good for price-sensitive businesses.
Square Appointments is simple and affordable but lacks industry-specific features.
Boulevard positions itself as the premium choice—if client experience and operational excellence matter more than minimum cost, Boulevard delivers.
See Boulevard in ActionGetting Started with Boulevard
- Book a demo — See the platform and discuss your needs
- Onboarding planning — Boulevard creates a migration and setup plan
- Data migration — Import clients, history, and settings from your current system
- Team training — Get your staff comfortable with the new system
- Go live — Launch with support available for questions
- Optimize — Refine settings and workflows as you learn the system
Frequently Asked Questions
Can I migrate from my current system?
Yes, Boulevard assists with data migration from most scheduling platforms. Client records, appointment history, and gift cards can typically be transferred.
Is there a contract?
Boulevard typically requires annual commitments, though terms may vary. Discuss contract options during your demo.
Does Boulevard handle payment processing?
Yes, integrated payment processing is included. Boulevard partners with processors to offer competitive rates.
Can clients book specific providers?
Absolutely—this is a core feature. Clients can book their preferred stylist or request any available provider.
How does inventory management work?
Boulevard tracks retail inventory, alerts on low stock, and can connect with distributors. Products can be linked to services for formula tracking.
Final Verdict
Boulevard isn't the cheapest option for salon scheduling, and it doesn't try to be. The platform is built for businesses that view software as an investment in client experience and operational excellence rather than a cost to minimize.
For salons and spas where the client experience matters—where booking should feel as premium as the service itself—Boulevard delivers a level of polish and capability that generic tools can't match. The industry-specific features, from intelligent scheduling to provider management, address real operational challenges rather than forcing workarounds.
If you're running a serious beauty or wellness business and want technology that matches your standards, Boulevard is worth the investment.
Transform Your Salon with Boulevard
