Last updated: February 2026
Generic scheduling software doesn't understand that a colorist can start one client processing while beginning another appointment, or that a 90-minute facial needs 15 minutes of room turnover, or that a client's color formula from six months ago matters today. Boulevard does. It's scheduling, POS, CRM, and marketing built specifically for salons, spas, and self-care businesses.
The price reflects the specialization: starting at $175/month, Boulevard costs more than Vagaro or Square Appointments. You're paying for industry-specific intelligence that generic tools fake with workarounds.
Book a Boulevard DemoScheduling That Understands Salons
Boulevard's scheduling handles the real complexity of service businesses. Service duration, processing time, provider preferences, booking patterns, room assignments. A colorist's client sitting with foils for 30 minutes frees the colorist for another appointment during that window. Boulevard manages this automatically.
Online booking shows real-time availability based on these constraints. Clients self-schedule, pick their preferred stylist, and book multiple services in one visit. The booking pages are brandable and look premium, which matters when you're charging $200 for a cut and color.
Client Profiles, POS, and Marketing
Client profiles go deep: service history, product preferences, color formulas, notes from previous visits, communication preferences. When a client sits in the chair, the stylist has full context without asking "remind me what we did last time."
The POS handles salon-specific transactions: services, retail products, packages, memberships, tips, and split payments across multiple providers. Commission tracking, inventory management, and gift card processing are built in. Checkout is smooth for the client and accurate for your books.
Built-in email and SMS marketing drives repeat visits. Automated campaigns for appointment reminders, rebooking prompts after no visit in 6 weeks, birthday offers, and win-back messaging. Segment by visit frequency, service type, or spend level.
What Boulevard Costs
Essentials (from $175/month): Up to 5 professionals. Core scheduling, POS, client management, basic marketing. Enough for a boutique salon.
Premier (from $325/month): Advanced reporting, custom forms, priority support, more marketing automation. For growing businesses that need deeper insights.
Prestige (custom pricing): Multi-location chains. API access, dedicated support, custom integrations.
Pricing scales with professional count. All plans include onboarding and training. Annual commitment is typical.
Get Boulevard PricingWhere Boulevard Wins
- Built for beauty/wellness: Every feature is designed for this industry, not adapted from generic scheduling
- Client booking experience: Online booking that looks and feels premium. First impressions matter
- Smart double-booking: Understands processing time, room constraints, and provider availability simultaneously
- All-in-one: Scheduling, POS, CRM, marketing, reporting. One system, one login, consistent data
Where It Doesn't
- Expensive: $175/month minimum is steep for a small salon. Solo practitioners won't get ROI
- Annual contracts: Typical commitment is annual. Make sure it fits before you sign
- Learning curve: Full feature utilization takes weeks of staff training
- Beauty/wellness only: Not suitable outside this industry. A fitness studio or medical practice needs different tools
Boulevard vs Vagaro vs Fresha
Vagaro offers similar features at lower prices ($30/month for one professional). Less polished interface and support, but covers the basics well. Best for budget-conscious salons that don't need the premium experience.
Fresha charges no monthly fee; it takes a percentage of online bookings instead. Different economics that work better for some businesses. Solid features but less depth than Boulevard in scheduling intelligence and reporting.
Mindbody dominates fitness and wellness with a broader feature set. If your business spans fitness and beauty, Mindbody covers both. Pure salons get more from Boulevard's specialized features.
Square Appointments is simple, affordable, and good enough for solo practitioners. No salon-specific intelligence, but the free tier works for basics.
Frequently Asked Questions
Can I migrate from my current system?
Yes. Boulevard assists with data migration: client records, appointment history, gift cards, and formulas from most scheduling platforms.
Does Boulevard handle payment processing?
Yes. Integrated payment processing with competitive rates. Supports modern payment methods, tips, and split payments.
Boulevard isn't for every salon. Solo practitioners and budget-conscious businesses have cheaper options that work fine. But for salons and spas where the client experience matters as much as the service itself, where booking should feel as premium as a $300 treatment, Boulevard delivers a level of industry-specific intelligence that generic tools can't match. Book a demo and see if the polish justifies the premium.
See Boulevard in Action
