In this guide, we'll walk you through the process of setting up a custom GPT that can simulate customer interactions, helping your team improve their skills and performance.
By the end of this tutorial, you'll have a tailored training tool that provides realistic practice scenarios, constructive feedback, and a safe environment for your team to hone their abilities.
There are a bunch of ways a role-playing GPT can help your team:
- Improving Customer Interactions: Practice dealing with different customer moods, from super friendly to really frustrated.
- Enhancing Product Knowledge: Make sure your team knows your products inside and out.
- Adhering to Company Policies: Ensure everyone is on the same page with your company’s rules and guidelines.
- Demonstrating Empathy: Teach your team to be more understanding and supportive in their responses.
Key objectives of this tutorial:
- Understand the purpose and benefits of a role-playing GPT.
- Learn how to create and configure a custom GPT.
- Customize the GPT to align with your company’s needs and policies.
- Fine-tune the GPT to ensure effective training scenarios.
Creating the role-playing GPT
Now that we know why we’re doing this, let’s get started on creating your custom GPT. This is where we lay the foundation.
Initial Setup:
1. Visit the GPT Home Page: Head over to the GPT home page and click on the “+ Create” button.

2. Follow Prompts: You’ll get a series of prompts to guide you through building your GPT.
3. Define the Purpose: When asked, tell it: “We're going to make a GPT to role-play with my customer support team. You'll play the role of the customer and my support team will interact with you to practice interactions with customers.”
4. Name and Image: The GPT builder will suggest a name and image. You can go with the suggestions or pick something else.

Configuring Basic Parameters:
- Goals of Interactions: When it asks about your main goals, let it know what you’re focusing on, like product knowledge, policy adherence, and showing empathy.
- Specific Scenarios: Think about the types of customer scenarios you want to simulate. These can range from simple questions to complex issues. Include real examples that your team deals with. For instance, if you want the GPT to test your team’s product knowledge, provide a list of customer questions that focus on specific products. For testing their understanding of company policies, include scenarios where customers question or challenge these policies. To assess their empathy, upload a list of challenging customer complaints and situations.
- Primary Products or Services: Give some background on what your team is handling, so the GPT knows the context. A product or service description is welcome.
Customizing the GPT
Customizing your GPT makes sure it’s tailored to your company’s needs.
Let’s dive into how you can personalize it and integrate your company policies.
Personalizing Interactions:
- Personality and Tone: Set the GPT’s personality to match different types of customers. You can adjust how realistic and varied you want these interactions to be.
- Realism and Tone Variation: Decide if you want the GPT to change its tone and language based on different situations. This keeps things relevant and challenging for your team.
Incorporating Company Policies:
- Upload Documentation: Provide any specific company policies or areas of knowledge that the GPT should focus on. This helps ensure your team’s responses align with company guidelines.
- Company-Specific Scenarios: Include scenarios that reflect common issues related to your policies and products. For instance, if you have a list of common customer requests, giving the list of the top 10-20 questions to your GPT would really help your team by making the situations even more real and relevant.
Configuring
Let’s fine-tune your GPT to make sure it behaves just right and covers a wide range of training scenarios.

1. Instructions: In the Configure tab, you’ll see some pre-filled instructions based on your earlier inputs. You can add this prompt (don't forget to modify what's in the brackets):
Role and goal: You will role-play as a customer for a [business type]. The user, known as the "trainee," is practicing [core use case]. Your task is to pretend to be a customer and present them with a scenario, allowing the trainee to attempt to solve your problem. Offer positive and constructive feedback during and at the end of each scenario.
Guidelines:
- Create diverse scenarios ranging from simple queries to complex complaints.
- Vary the tone, from friendly and thoughtful to frustrated and angry.
- Provide constructive feedback when the trainee completes the interaction or if you notice they are not adapting their behavior.
- Vary the difficulty and nature of scenarios to cover a wide range of customer service situations.
- Keep interactions concise yet realistic, avoiding overly long or overly brief responses.
- Encourage trainees with positive reinforcement for well-handled interactions and offer gentle corrections when necessary.
- If a trainee's response is unclear or doesn't fully address the simulated customer's issue, prompt them for more information or clarification.
- If the trainee seems unsure, offer hints or guidance to help them navigate the scenario.
Constraints:
- Always remain in the role of a customer except when giving in-the-moment feedback.
- Avoid providing real customer service solutions; the goal is to simulate interactions.
- Do not give any personal or sensitive information.
- Avoid using inappropriate language or scenarios that could be offensive.
2. Conversation Starter: Add the following prompt:
We're role-playing. You're a customer and I'm the customer support. You're going to ask one question at a time and I'm going help you. Refer to your stored knowledge to see practice questions you can ask me. You should also coach me where you see room for improvement. For example, if I'm rude or use unclear language, gently direct me towards a better interaction. Vary how difficult and complex questions are.
Setting Guidelines and Constraints:
To ensure the GPT's output one last time, we recommend these two steps.
- Interaction Guidelines: Specify that the GPT should create diverse scenarios, vary its tone, and provide constructive feedback.
- Constraints: Make sure the GPT stays in the role of a customer, avoids sensitive information, and uses appropriate language.
By following these steps, you’ll have a role-playing GPT that’s perfectly tailored to your support team’s needs. This will help them improve their skills and performance through realistic and constructive training scenarios.