Perplexity’s new Deep Research feature creates a validated software product from start to finish. This powerful tool helps you gather reliable insights, define clear development specifications, and craft a strategic launch plan—all backed by thorough research. When refining an idea or preparing for deployment, deep research ensures that every decision is data-driven and well-informed.

This tutorial teaches you how to utilize Perplexity’s deep research feature to discover a niche, transform problems into products, and find the best strategy to implement for moving forward with an idea. 

In this tutorial, you’ll find out how to:

• Discover the perfect niche
• Transform problems into products
• Formulate an implementation strategy

Let’s get into it!

Step 1 - Discover the perfect niche

First, you must find the niche for your business. Let’s say you’re exploring ideas about AI shopping assistants. Head to Perplexity and choose ‘Deep Research’ in the model selection drop-down menu. 

Start here to understand your market and spot the best opportunities. This section will guide you through the landscape so you can see where the real value is.

Use the following comprehensive research prompt to get started.

Prompt:

You are a Market Research Specialist and Business Strategist. I want to explore [INDUSTRY/MARKET].

Analyze this market by:

1. Identifying the top 10 problems people consistently face
2. For each problem provide the severity level (1-10), current solutions (if any), estimated market size, potential revenue opportunity.

The conclusion part summarizes the current research based on the prompt you provided. Take note. 

Perplexity generated a report listing problems and providing a severity level scale. However, we need it to focus on the market opportunities. The following prompt helps with this. 

Prompt:

Which AI shopping assistant segment offers a rare opportunity to enter the market as a new player and claim a small part of the market share?

That is a comprehensive report highlighting the market gaps and opportunities to enter the market, targeting one problem at a time. 

Step 2 - Transform problems into products

Now that we’ve pinpointed our best opportunities, it’s time to design solutions that are both practical and scalable. This section will help turn market gaps into clear, actionable product plans with strong revenue potential. Take your selected challenge and use this product development prompt:

Prompt: 

I would like to create a SaaS around the [idea] problem. Design a software solution that solves the core problem, details the essential features, outlines the technology stack, estimates the  development timeline, and projects potential revenue streams

We wanted to know more about AI shopping assistants for the artisanal handmade goods niche. It provided deep research into the market segment detailing how AI shopping assistants can help people purchase handmade goods online. 

Step 3 - Formulate an implementation strategy

With our solution in place, it's time to build a development framework powered by AI. Use this prompt to kick-start the product development process:

Prompt:

I want to start building/coding it now. Provide step-by-step coding instructions, including API specifications and deployment configurations.

‍

Perplexity listed all the important development and coding steps in a roadmap. It’s pretty good. We will use it to build an AI shopping assistant. Even if you don’t know how to code, you can still build this solution. Use AI coding assistants like Cursor or Windsurf to help you understand, generate, and debug code.