Marketing is the backbone of any online business, whether it is Facebook or a web service as obscure as the one launched yesterday. This guide will show you how to create a comprehensive marketing roadmap document using ChatGPT within minutes. 

... but what is a marketing roadmap?

A marketing roadmap is a strategic visual document that communicates a team's priorities and progress to internal stakeholders. It ensures that teams stay on track and achieve their targets within a specified timeframe while remaining within budget constraints.

This tutorial will guide you through using ChatGPT to create a comprehensive digital marketing roadmap. It will enable you to harness the power of AI to identify the marketing channels that are useful for your business. It will identify the target audience, marketing goals, and social media marketing categories that can be used to promote your business.

Key Objectives:

1. Gather the required information about the business
2. Educate ChatGPT about your business by providing a context
3. Improve the marketing roadmap
4. Ask ChatGPT for feedback

Gather the necessary information about your business

ChatGPT can give you an exact digital marketing roadmap as a baseline for your marketing endeavors. It all depends on the information you provide about your business. To help you get started, follow the list below to help ChatGPT create a marketing roadmap for your business:

1. Type of business
2. Target audience (this should include details like age, gender, demographics, or any other detail that might be helpful)
3. Market segment

Once you gather the required information, you can use a detailed prompt to create a professional roadmap that will help you promote your business online. 

Create the digital marketing roadmap

The next step is to use all the information you gathered in the previous step and use it with the following prompt to generate a document that can strategize your online marketing efforts. 

Prompt:

Create an online marketing roadmap document with color-coded marketing channels and mention the tasks based on each channel's target audience and market segment. Find the best online channels for the [business type] that serves [target audience] in the [market segment] segment. Create a .xls document with proper formatting by coloring each row in light colors. Find unique ways to use each marketing channel to promote the business type mentioned in this prompt.

You can download the document by clicking the link at the end of the generated response. The prompt output is a document with color-coded rows.

That was better than I expected. You get a list of online marketing channels where you can find your target audience based on the business type and market segment. 

Improve the marketing roadmap

You shouldn’t hesitate to ask ChatGPT to improve the output it generates. You can ask limitless questions and provide multiple prompts to refine the document. Please remember that ChatGPT is a tool, not a solution to all your problems. It gets better when you ask it to refine the output and generate a document according to your expectations. 

For example, I told ChatGPT to break down the tasks for each marketing channel.

Prompt:

Improve the roadmap you gave me by breaking down the tasks for each marketing channel

Here is what it generated:

The roadmap is now way more detailed and actionable, which is really adding more value.

Rank the tasks based on difficulty

One way to improve the generated marketing roadmap is to ask ChatGPT to rank the tasks, starting with the easiest ones. You can also instruct it to segregate the online marketing channels based on the difficulty. Here is a prompt to help you get started:

Prompt:

Please improve the online marketing roadmap file with strategies by ranking the online marketing channels based on their difficulty in executing them. Make it easy for anyone to follow the roadmap. Use your knowledge of online marketing strategies and ensure that those following these strategies can get maximum reach.

The coding part is a bit long but helps you export it to your chosen software or online service.

The Excel file output gave for each a difficulty level and provided some excellent marketing strategies. 

Ask ChatGPT for feedback

Once you have a roadmap that fits your needs, you can ask ChatGPT for feedback. Always ask for feedback. It helps you find flaws you might have overlooked, things you didn’t think through, or anything that might help you create a perfect online marketing roadmap. 

Prompt:

Can you please review the file and provide honest feedback on whether there is anything I should add to the marketing roadmap? Do you think following these strategies can lead to maximum outreach and positive inquiries? Does it pique people's interest? Please provide brutally honest feedback. 

The feedback was indeed honest. It had specific suggestions that helped me improve the roadmap.