ChatGPT is like your go-to creative buddy when it comes to turning your brand ideas into sleek, professional mood boards. It helps you figure out the best color combinations, suggests fonts that work well together, and even points you toward visual styles that match your vibe. The best part is you do not have to hire a designer and spend thousands of dollars. You can do it on your own. 

If you’re starting from scratch or fine-tuning your brand’s look, ChatGPT takes the stress out of the process so you can focus on creating something that feels authentic and eye-catching. It’s a game-changer for designers, business owners, or anyone who wants their brand to stand out in a meaningful way.

In this tutorial, we’ll show you how to use AI to transform your brand ideas into professionally curated mood boards by getting color palettes, typography patterns, and visual style recommendations.

By the end of this tutorial, you’ll be able to:

• Prepare your brand details
• Generate your color palette
• Curate typography pairings
• Define visual style elements

Step 1 - Prepare your brand details

Before diving into your conversation with ChatGPT, take a moment to gather all the essential details about your brand. Think about your core values, mission statement, who your target audience is, what your competitors are up to, and any existing brand elements—like logos or colors—that you want to keep. 

Having this information ready ensures ChatGPT can give you spot-on recommendations for your mood board, making the process smoother and the results more aligned with your vision. It helps set the stage for a brand that truly reflects who you are and resonates with your audience.

For example, a company operates in business process automation and management. 

Access ChatGPT and click on the ‘new chat.’ Type a prompt to help ChatGPT understand your mission statement, core values, and target audience. 

Prompt:

I am creating a professional, design-ready mood board for my company, [name of your company]. Use the core values, mission statement, and target audience profile I provide here as text. Please keep this information handy and available for all the prompts in this chat. Use it to create the mood board, which I will provide details about in the upcoming prompts.
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Core Values
‍[Describe the core value here]

Mission Statement
‍[Describe mission statement here]

Target Audience
‍[Details about your target audience]

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Now that ChatGPT is ready to create mood boards for your business let’s figure out the design aesthetics and the visuals for the mood board. 

Step 2 - Generate your color palette

Upload 2 to 3 images that reflect the look and feel you want for your brand. These could be examples from competitor websites, interior design styles, fashion inspiration, or any visuals that match your vision. Once you’ve uploaded them, write a prompt that describes your ideas in your own words to help ChatGPT understand your goals.

Prompt:

Analyze these reference images and create a professional color palette for a [your industry] brand that embodies [core values]. The brand targets [audience] and wants to convey [professional response]. 
Include hex codes for primary colors (2-3), secondary colors (2-3), and accent colors (1-2). Please explain the psychological meaning behind each color choice and how they relate to the reference images provided.
[Upload the reference images]

It provided a visual representation of the color palette, too. 

A logo design is as important for the business as its products/services. It embodies the core concept and the business identity, serving as the visual representation of your brand’s values, mission, and personality. A strong logo helps build recognition, trust, and connection with your audience, making it a key element in standing out in a competitive market. 

Since we already asked for a color palette, let’s figure out the logo design for our new company. Please keep in mind that ChatGPT will not create a logo for you. Instead, it will provide suggestions for the color combination and an appropriate tagline to go with the company name. Write the following prompt to explore the colors and other information for the logo design. 

Prompt:

Please help me decide on the colors for the [company name] logo. Suggest a good tagline and optimum design consideration, considering the core values, mission statement, and target audience information I provided earlier in this chat to help me design the logo.

That’s great information. We can use this to convey to the designer what we need in a logo and how to set it up for maximum reach. 

Step 3 - Curate typography pairings

When you’re putting together a mood board, the fonts you choose are super important—they really help set the vibe and personality of your brand. Picking the right mix of typefaces can make your design feel polished, creative, or friendly, depending on what you’re going for. It’s all about finding that balance so your brand’s look feels consistent and really speaks to your audience.

Upload screenshots of websites or brands whose fonts and typography catch your eye. Once you’ve got those ready, go ahead and share your thoughts using this prompt:

Prompt:

Based on the previous color palette and these typographic references, suggest 3 font pairings (heading + body text) that would reflect our brand personality, work well across digital and print, and are available on Google Fonts. 
Explain why each pairing matches our brand's aesthetic and reference images.
[Screenshots of the font pairings]

Now, use this prompt to ask ChatGPT to give you an example of each typography pairing it suggests by using it in a sample text. 

Prompt:

Please provide an example of each typography pairing you suggested by using it in a sample text. Use the colors you suggested for the company brand for the heading and the body text. Increase the size of the text to an optimal value.

It provided suggestions in HTML/CSS code. To view the typography pairings with suggested colors, go to an online HTML/CSS editor and paste the code there. 

Click the copy button at the top right corner of the generated code in ChatGPT.

Open an online HTML/CSS editor. We used programiz. Paste each code within the HTML tags. 

That looks pretty good. Let’s move on to define visual elements. 

Step 4 - Define visual style elements

No website or mobile app is complete without great visual style elements. To understand the style elements and create a coherent and consistent brand voice, you must consider visual style elements that resonate with your brand voice and appeal to your target audience. 

For this purpose, find a few mood board examples you like and use the following prompt to create a mood board for your business. 

Prompt:

Using our color palette, typography choices, {and these mood board references (optional)}, provide detailed guidelines for our brand's visual style. 
Include recommendations for photography style and subjects, texture and pattern suggestions, icon and illustration style, and composition principles. 
Explain how each element connects to our brand values and target audience.
[Upload at least 3 examples of mood boards]

If you want to see a visual representation of the mood boards that ChatGPT suggested, write the following prompt. It will generate a code in Python. You can use an online Python compiler. 

Prompt:

Can you provide a visual representation of the moodboards you suggested?

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Copy the code into an online Matplotlib compiler. It will generate a mood board for you. 

Good to know: If you don’t have any mood board references, no worries—you can still use the same prompt. Just leave out the part that says “{and these mood board references (optional)},” and you’re good to go!

Important to know: Ask ChatGPT to prioritize consistency between all elements by referencing your initial images throughout the process.

That’s it, folks. Experiment with the prompts to create the best mood board for your business. It will help you establish the right balance and brand voice for your services/products. People new to online businesses often hire brand designers to design these mood boards. Now, you can do it on your own with a ChatGPT account. 

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