/* Shared styles for /advertise/* and /case-studies/* pages */
*, *::before, *::after { box-sizing: border-box; }
.navbar-logo-left-2 { background: #fff !important; }
.adv { background: #fff; min-height: 100vh; font-family: Inter, -apple-system, sans-serif; color: #1a1a1a; }

/* Hero */
.adv-hero { max-width: 1100px; margin: 0 auto; padding: 120px 24px 0; }
.adv-hero-split { display: grid; grid-template-columns: 1fr 400px; gap: 64px; align-items: start; }
.adv-hero-pill { display: inline-block; font-size: 12px; font-weight: 600; text-transform: uppercase; letter-spacing: 0.08em; color: #6452ff; background: #f0eeff; padding: 6px 12px; border-radius: 20px; margin: 0 0 20px; }
.adv-hero h1 { font-size: 48px; font-weight: 600; letter-spacing: -0.04em; line-height: 1.12; margin: 0 0 20px; color: #1a1a1a; font-family: 'Plus Jakarta Sans', Inter, sans-serif; }
.adv-hero-sub { font-size: 17px; line-height: 1.65; color: rgba(0,0,0,0.55); margin: 0 0 28px; max-width: 560px; }
.adv-hero-proof { display: flex; gap: 32px; margin: 0 0 28px; padding: 16px 0; border-top: 1px solid rgba(0,0,0,0.06); border-bottom: 1px solid rgba(0,0,0,0.06); flex-wrap: wrap; }
.adv-hero-proof .hp-val { font-size: 22px; font-weight: 700; color: #1a1a1a; letter-spacing: -0.02em; margin: 0; }
.adv-hero-proof .hp-lbl { font-size: 12px; color: rgba(0,0,0,0.4); margin: 2px 0 0; }
.adv-hero-cta { display: inline-block; padding: 14px 28px; background: linear-gradient(135deg, #6452ff, #5641e5); color: #fff; border-radius: 10px; text-decoration: none; font-size: 15px; font-weight: 600; box-shadow: 0 2px 8px rgba(100,82,255,0.3); transition: transform 0.15s, box-shadow 0.15s; }
.adv-hero-cta:hover { transform: translateY(-1px); box-shadow: 0 4px 16px rgba(100,82,255,0.4); }
.adv-hero-cta.secondary { background: transparent; color: #6452ff; box-shadow: none; border: 1px solid rgba(100,82,255,0.3); margin-left: 10px; }

/* Form card */
.adv-form-card { background: #fff; border: 1px solid rgba(0,0,0,0.08); border-radius: 14px; padding: 28px; box-shadow: 0 1px 3px rgba(0,0,0,0.04), 0 8px 24px rgba(0,0,0,0.03); }
.adv-form-card h3 { font-size: 15px; font-weight: 600; margin: 0 0 20px; color: #1a1a1a; }
.adv-form-card label { font-size: 12px; font-weight: 500; display: block; margin: 0 0 5px; color: rgba(0,0,0,0.45); letter-spacing: 0.02em; }
.adv-form-card input, .adv-form-card textarea { width: 100%; padding: 10px 12px; border: 1px solid rgba(0,0,0,0.1); border-radius: 6px; font-family: Inter, sans-serif; font-size: 14px; background: #f7f7f8; margin: 0 0 14px; outline: none; transition: border-color 0.15s, background 0.15s; }
.adv-form-card input:focus, .adv-form-card textarea:focus { border-color: #6452ff; background: #fff; }
.adv-form-card textarea { min-height: 64px; resize: vertical; }
.adv-form-card button { width: 100%; padding: 11px; background: #6452ff; color: #fff; border: none; border-radius: 6px; font-size: 13px; font-weight: 600; cursor: pointer; transition: background 0.15s; }
.adv-form-card button:hover { background: #5641e5; }
.adv-form-success { display: none; text-align: center; padding: 20px 0; }
.adv-form-success p { font-size: 14px; color: #166534; margin: 0; font-weight: 500; }

/* Section commons */
.adv-section { max-width: 1100px; margin: 0 auto; padding: 80px 24px 0; }
.adv-section-label { font-size: 12px; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase; color: #6452ff; margin: 0 0 12px; }
.adv-section-heading { font-size: 32px; font-weight: 700; letter-spacing: -0.03em; margin: 0 0 12px; color: #1a1a1a; font-family: 'Plus Jakarta Sans', Inter, sans-serif; }
.adv-section-sub { font-size: 16px; color: rgba(0,0,0,0.5); margin: 0 0 40px; max-width: 620px; line-height: 1.6; }

/* Prose */
.adv-prose { max-width: 780px; margin: 0 auto; padding: 60px 24px; }
.adv-prose h2 { font-size: 28px; font-weight: 700; letter-spacing: -0.03em; margin: 48px 0 16px; color: #1a1a1a; font-family: 'Plus Jakarta Sans', Inter, sans-serif; }
.adv-prose h3 { font-size: 20px; font-weight: 700; margin: 32px 0 12px; color: #1a1a1a; }
.adv-prose p { font-size: 16px; line-height: 1.7; color: rgba(0,0,0,0.7); margin: 0 0 18px; }
.adv-prose ul { margin: 0 0 18px; padding-left: 22px; }
.adv-prose li { font-size: 16px; line-height: 1.7; color: rgba(0,0,0,0.7); margin: 0 0 8px; }
.adv-prose a { color: #6452ff; text-decoration: none; border-bottom: 1px solid rgba(100,82,255,0.3); }
.adv-prose a:hover { border-bottom-color: #6452ff; }
.adv-prose blockquote { border-left: 3px solid #6452ff; padding: 8px 20px; margin: 24px 0; color: rgba(0,0,0,0.6); font-style: italic; font-size: 17px; background: #fafaff; border-radius: 0 8px 8px 0; }

/* Stat grid */
.adv-stats-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; }
.adv-stat-card { border: 1px solid rgba(0,0,0,0.08); border-radius: 14px; padding: 28px 20px; text-align: center; background: #fff; }
.adv-stat-val { font-size: 30px; font-weight: 800; letter-spacing: -0.03em; margin: 0 0 4px; color: #6452ff; font-family: 'Plus Jakarta Sans', Inter, sans-serif; }
.adv-stat-label { font-size: 13px; color: rgba(0,0,0,0.55); margin: 0; }

/* Formats grid */
.adv-formats { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.adv-format-card { border: 1px solid rgba(0,0,0,0.08); border-radius: 14px; padding: 28px 24px; background: #fff; transition: transform 0.15s, box-shadow 0.15s, border-color 0.15s; }
.adv-format-card:hover { transform: translateY(-2px); box-shadow: 0 8px 24px rgba(0,0,0,0.05); border-color: rgba(0,0,0,0.15); }
.adv-format-card.featured { border-color: #6452ff; box-shadow: 0 0 0 1px #6452ff; background: #fafaff; position: relative; }
.adv-format-badge { position: absolute; top: -10px; left: 20px; background: #6452ff; color: #fff; font-size: 11px; font-weight: 700; padding: 3px 12px; border-radius: 10px; letter-spacing: 0.04em; text-transform: uppercase; }
.adv-format-name { font-size: 17px; font-weight: 700; margin: 0 0 6px; color: #1a1a1a; }
.adv-format-price { font-size: 24px; font-weight: 800; color: #6452ff; margin: 0 0 4px; font-family: 'Plus Jakarta Sans', Inter, sans-serif; letter-spacing: -0.02em; }
.adv-format-unit { font-size: 12px; color: rgba(0,0,0,0.4); margin: 0 0 16px; }
.adv-format-desc { font-size: 13px; color: rgba(0,0,0,0.55); line-height: 1.6; margin: 0; }

/* Case study hero redesign */
.cs-hero {
  max-width: 1100px;
  margin: 100px auto 0;
  padding: 0 24px;
}
.cs-hero-card {
  background: linear-gradient(135deg, #fafaff 0%, #f0eeff 50%, #e8e4ff 100%);
  border-radius: 24px;
  padding: 56px 56px 48px;
  position: relative;
  overflow: hidden;
  border: 1px solid rgba(100,82,255,0.08);
}
.cs-hero-card::before {
  content: '';
  position: absolute;
  top: -80px;
  right: -80px;
  width: 400px;
  height: 400px;
  background: radial-gradient(circle, rgba(100,82,255,0.12) 0%, rgba(100,82,255,0) 70%);
  pointer-events: none;
}
.cs-hero-top {
  display: flex;
  align-items: center;
  gap: 20px;
  margin: 0 0 32px;
  position: relative;
  z-index: 1;
}
.cs-hero-logo {
  height: 44px;
  width: auto;
  max-width: 180px;
  object-fit: contain;
  mix-blend-mode: multiply;
  background: transparent !important;
  border-radius: 0 !important;
  border: none !important;
  box-shadow: none !important;
}
.cs-hero-badge {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: #fff;
  background: linear-gradient(135deg, #6452ff, #5641e5);
  padding: 8px 16px;
  border-radius: 20px;
  box-shadow: 0 2px 8px rgba(100,82,255,0.25);
}
.cs-hero-badge::before {
  content: '';
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: #fff;
  animation: cs-pulse 2s infinite;
}
@keyframes cs-pulse {
  0%, 100% { opacity: 1; }
  50% { opacity: 0.4; }
}
.cs-hero-title {
  font-size: 52px;
  font-weight: 700;
  letter-spacing: -0.03em;
  line-height: 1.08;
  margin: 0 0 20px;
  color: #0b0022;
  font-family: 'Plus Jakarta Sans', Inter, sans-serif;
  max-width: 880px;
  position: relative;
  z-index: 1;
}
.cs-hero-sub {
  font-size: 18px;
  line-height: 1.65;
  color: rgba(0,0,0,0.6);
  margin: 0 0 40px;
  max-width: 760px;
  position: relative;
  z-index: 1;
}
.cs-stats {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 16px;
  position: relative;
  z-index: 1;
}
.cs-stat {
  background: #fff;
  border-radius: 16px;
  padding: 24px 22px;
  border: 1px solid rgba(0,0,0,0.04);
  box-shadow: 0 1px 3px rgba(0,0,0,0.02), 0 4px 20px rgba(100,82,255,0.04);
  transition: transform 0.2s, box-shadow 0.2s;
}
.cs-stat:hover {
  transform: translateY(-3px);
  box-shadow: 0 4px 12px rgba(0,0,0,0.04), 0 12px 32px rgba(100,82,255,0.1);
}
.cs-stat-val {
  font-size: 32px;
  font-weight: 800;
  letter-spacing: -0.03em;
  margin: 0;
  background: linear-gradient(135deg, #6452ff, #8b7bff);
  -webkit-background-clip: text;
  background-clip: text;
  -webkit-text-fill-color: transparent;
  font-family: 'Plus Jakarta Sans', Inter, sans-serif;
  line-height: 1.1;
}
.cs-stat-lbl {
  font-size: 12px;
  color: rgba(0,0,0,0.5);
  margin: 8px 0 0;
  font-weight: 500;
  letter-spacing: 0.02em;
  text-transform: uppercase;
}
@media (max-width: 900px) {
  .cs-hero-card { padding: 36px 28px 32px; border-radius: 18px; }
  .cs-hero-title { font-size: 36px; }
  .cs-stats { grid-template-columns: repeat(2, 1fr); }
  .cs-hero-top { flex-wrap: wrap; gap: 14px; }
}
@media (max-width: 540px) {
  .cs-hero-title { font-size: 28px; }
  .cs-hero-sub { font-size: 16px; }
  .cs-stats { grid-template-columns: 1fr 1fr; }
  .cs-stat-val { font-size: 26px; }
}

/* Force transparent bg + no radius on ALL case/logo imgs */
.wwu-case-card img, .wwu-case-logo, .adv-cs-logo, .adv-cs-card img, .wwu-logos-row img {
  background: transparent !important;
  background-color: transparent !important;
  border-radius: 0 !important;
  border: none !important;
  box-shadow: none !important;
  padding: 0 !important;
  mix-blend-mode: multiply;
}

/* Case study card */
.adv-cs-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.adv-cs-card { border: 1px solid rgba(0,0,0,0.08); border-radius: 14px; padding: 28px; background: #fff; transition: transform 0.15s, box-shadow 0.15s; text-decoration: none; color: inherit; display: block; }
.adv-cs-card:hover { transform: translateY(-3px); box-shadow: 0 12px 32px rgba(0,0,0,0.06); }
.adv-cs-logo { height: 28px; width: auto; opacity: 0.7; margin: 0 0 20px; filter: grayscale(1); }
.adv-cs-headline { font-size: 18px; font-weight: 700; margin: 0 0 8px; color: #1a1a1a; letter-spacing: -0.01em; }
.adv-cs-metrics { display: flex; gap: 20px; margin: 16px 0 0; padding-top: 16px; border-top: 1px solid rgba(0,0,0,0.06); }
.adv-cs-metric-val { font-size: 18px; font-weight: 800; color: #6452ff; margin: 0; font-family: 'Plus Jakarta Sans', Inter, sans-serif; }
.adv-cs-metric-lbl { font-size: 11px; color: rgba(0,0,0,0.4); margin: 0; }

/* Logos row */
.adv-logos { border-top: 1px solid rgba(0,0,0,0.06); border-bottom: 1px solid rgba(0,0,0,0.06); padding: 40px 24px; margin-top: 80px; text-align: center; }
.adv-logos-label { font-size: 13px; font-weight: 500; color: rgba(0,0,0,0.35); text-transform: uppercase; letter-spacing: 0.06em; margin: 0 0 28px; }
.adv-logos-row { display: flex; flex-wrap: wrap; justify-content: center; align-items: center; gap: 32px 48px; max-width: 820px; margin: 0 auto; }
.adv-logos-row img { height: 29px; width: auto; opacity: 0.3; filter: grayscale(1); transition: opacity 0.2s; }
.adv-logos-row img:hover { opacity: 0.55; }

/* FAQ */
.adv-faq { max-width: 780px; margin: 0 auto; padding: 60px 24px; }
.adv-faq-item { border-bottom: 1px solid rgba(0,0,0,0.08); padding: 20px 0; }
.adv-faq-q { font-size: 17px; font-weight: 600; margin: 0 0 10px; color: #1a1a1a; }
.adv-faq-a { font-size: 15px; line-height: 1.65; color: rgba(0,0,0,0.55); margin: 0; }

/* Bottom CTA */
.adv-bottom-cta { max-width: 600px; margin: 0 auto; padding: 80px 24px; text-align: center; }
.adv-bottom-cta h2 { font-size: 28px; font-weight: 700; letter-spacing: -0.03em; margin: 0 0 12px; color: #1a1a1a; font-family: 'Plus Jakarta Sans', Inter, sans-serif; }
.adv-bottom-cta p { font-size: 16px; color: rgba(0,0,0,0.5); margin: 0 0 28px; line-height: 1.6; }
.adv-bottom-cta a { display: inline-block; padding: 14px 32px; background: linear-gradient(135deg, #6452ff, #5641e5); color: #fff; border-radius: 10px; text-decoration: none; font-size: 15px; font-weight: 600; box-shadow: 0 2px 8px rgba(100,82,255,0.3); transition: transform 0.15s, box-shadow 0.15s; }
.adv-bottom-cta a:hover { transform: translateY(-1px); box-shadow: 0 4px 16px rgba(100,82,255,0.4); }

/* Breadcrumb */
.adv-breadcrumb { max-width: 1100px; margin: 0 auto; padding: 100px 24px 0; font-size: 13px; color: rgba(0,0,0,0.45); }
.adv-breadcrumb a { color: #6452ff; text-decoration: none; }
.adv-breadcrumb a:hover { text-decoration: underline; }

/* Comparison table */
.adv-compare-table { width: 100%; border-collapse: separate; border-spacing: 0; border: 1px solid rgba(0,0,0,0.08); border-radius: 14px; overflow: hidden; }
.adv-compare-table th, .adv-compare-table td { padding: 16px 20px; text-align: left; font-size: 14px; border-bottom: 1px solid rgba(0,0,0,0.06); }
.adv-compare-table th { background: #fafafa; font-weight: 600; color: rgba(0,0,0,0.45); font-size: 12px; text-transform: uppercase; letter-spacing: 0.05em; }
.adv-compare-table th.highlight { background: linear-gradient(135deg, #6452ff, #5641e5); color: #fff; }
.adv-compare-table td.highlight { background: #fafaff; font-weight: 500; color: #1a1a1a; }
.adv-compare-table td { color: rgba(0,0,0,0.55); }
.adv-compare-table tr:last-child td { border-bottom: none; }

/* Footer (matches main site) */
.footer-link { color: #444; text-decoration: none; font-family: Inter, sans-serif; font-size: 14px; font-weight: 500; display: block; margin: 0 0 12px 0; transition: color 0.2s ease; }
.footer-link:hover { color: #000; }
.footer-logo { display: inline-flex; align-items: center; gap: 10px; text-decoration: none; transition: opacity 0.2s ease; }
.footer-logo:hover { opacity: 0.7; }
.footer-heading { font-family: Inter, sans-serif; font-size: 13px; font-weight: 600; color: #999; text-transform: uppercase; letter-spacing: 0.5px; margin: 0 0 16px 0; }
.footer-container { max-width: 900px; margin: 0 auto; }
.footer-grid { display: grid; grid-template-columns: 1.5fr 1fr 1fr 1fr; gap: 40px; margin-bottom: 50px; }

/* Mobile */
@media (max-width: 900px) {
  .adv-hero-split { grid-template-columns: 1fr; gap: 40px; }
  .adv-stats-grid { grid-template-columns: repeat(2, 1fr); }
  .adv-formats { grid-template-columns: 1fr; }
  .adv-cs-grid { grid-template-columns: 1fr; }
  .adv-hero { padding-top: 80px; }
}
@media (max-width: 640px) {
  .adv-hero h1 { font-size: 36px; }
  .adv-section-heading { font-size: 26px; }
  .adv-stats-grid { grid-template-columns: 1fr; }
  .adv-compare-table th, .adv-compare-table td { padding: 12px 14px; font-size: 13px; }
}
@media (max-width: 768px) {
  .footer-grid { grid-template-columns: 1fr 1fr; gap: 30px 20px; }
  .footer-col:first-child { grid-column: 1 / -1; margin-bottom: 10px; }
}