--- title: "Dupple vs The Rundown AI for Advertisers" url: "https://dupple.com/advertise/vs/the-rundown-ai" description: "The Rundown AI sells sponsor slots and a Sunday takeover in AI news. Dupple sells flat-rate placements in six newsletters, including Techpresso." published: "2026-04-24" updated: "2026-11-09" llms_txt: "https://dupple.com/llms.txt" --- AI newsletter vs tech newsletter # Dupple vs The Rundown AI Updated 9 November 2026 Dupple sells placements in six newsletters, including Techpresso, a daily tech and AI briefing for tech professionals, founders and executives. The Rundown AI sells slots in its AI newsletter, plus a Sunday full-email takeover. Quick answer Pick The Rundown AI for AI news readers, a Sunday takeover or Instagram. Pick Dupple for tech and AI readers. The deciding difference is how you buy: Dupple sets a flat rate per placement upfront; The Rundown builds a custom plan after you send its form. Side by side ## How Dupple and The Rundown AI work ### Dupple Ads in its own newsletters What you buy An ad in a newsletter issue, at the top or mid-issue, or a whole email to the list. How you pay A flat rate per placement, listed in the [media kit](https://go.dupple.com/media-kit). No minimum budget. Who sees it Subscribers of Techpresso (800,000+) and AIpresso (29,000+), as of November 8, 2026. How fast it runs A reply within 24 hours. Main placements book weeks to months ahead. What you control The newsletter, the slot and the date. The ad runs after you approve the final copy. ### The Rundown AI AI news newsletters and media publisher What you buy Main and Secondary Ads in three newsletters, a Sunday takeover in its AI one, and Instagram posts. How you pay Its advertiser page shows no rates. It asks for your product, budget and goals, then builds a custom ad plan. Who sees it Its advertiser page gives 2.1M+ daily active readers for its AI newsletter and 3.5M+ active subscribers across its newsletters. How fast it runs Usually booked months ahead, with other options for sooner dates. Replies within 24 hours. What you control You send bullet points; its editorial team edits the copy. Reports come a week after each ad, with impressions, clicks and engaged companies. 28.6% of the 130,965 new subscribers who answered the quiz shown after sign-up, between 5 August and 3 November 2026, chose Founder, C-Suite or Director/VP. The figure describes Dupple readers only. When to pick each ## Pick by what your campaign needs ### Pick The Rundown AI when - Your offer is an AI product, and you want readers of an AI news newsletter. - You want your ad to stay on its website after the send. - You want an Instagram post on @therundownai, which has 650K+ followers. ### Pick Dupple when - Your buyers are tech professionals, founders and executives, which suits Techpresso. - You want one whole email, 100% your brand, sent to the Techpresso list. - You want a flat rate per placement, set upfront, in the media kit. Run a test with Dupple ## From brief to report in four steps One placement is enough to start. There is no minimum budget. 1 ### Send a brief Send your goal, your audience and your dates. Dupple replies within 24 hours. 2 ### Share your creative Send your image, copy and link. Dupple's team edits the copy so it reads native to the issue. 3 ### Pick the placement A [Primary Ad](https://dupple.com/advertise/primary-ad), a [Spotlight Ad](https://dupple.com/advertise/spotlight-ad), a [Dedicated Send](https://dupple.com/advertise/dedicated-send) or [Lead Generation](https://dupple.com/advertise/lead-generation). It runs after you approve it. 4 ### Read the report After a newsletter run, the report shows opens, clicks, click rate and the company domains that engaged. FAQ ## Dupple or The Rundown AI? Short answers to what buyers ask before they book. **Is The Rundown AI cheaper than Dupple?** Dupple charges a flat rate per placement, set upfront and listed in its media kit. The Rundown's advertiser page shows no rates, so submit its form for a custom plan. **What does The Rundown AI's 2.1M figure count?** Its page gives two labels for the AI newsletter: 2.1M+ daily active readers and 2.1M subscribers. Ask its team which measure a campaign is sold on. **Can I book a Sunday takeover with The Rundown AI?** Only select partners can book it, and it is sent only on Sundays. Ask its team whether your offer qualifies. **Who reads The Rundown AI?** Tech, engineering, product and business professionals, executives and founders. The page says 45.9% of its AI newsletter readers are founders, C-level or executives. **Does The Rundown AI sell ads in more than one newsletter?** Yes. Its advertiser page lists an AI newsletter, a Tech newsletter with 610,000+ active subscribers and a Robotics newsletter with 475,000+ active subscribers. **Data and sources** - [The Rundown AI advertise page](https://www.therundown.ai/advertise-with-us): 2.1M+ daily active readers; 3.5M+ subscribers; Main and Secondary Ads; Sunday takeover; Instagram; 24-hour reply; booking months ahead. Read 9 Nov 2026. - Dupple: the [Primary Ad](https://dupple.com/advertise/primary-ad), [Spotlight Ad](https://dupple.com/advertise/spotlight-ad), [Dedicated Send](https://dupple.com/advertise/dedicated-send) and [Lead Generation](https://dupple.com/advertise/lead-generation) pages. Rates are in the [media kit](https://go.dupple.com/media-kit). - Quiz figure: the [audience segment CSV](https://dupple.com/data/dupple-post-signup-audience-segments-2026-11-03.csv) (all respondents row), method on the [data page](https://dupple.com/advertise/data).