--- title: "Spotlight Ad: Mid-Newsletter Sponsor Slot | Dupple" url: "https://dupple.com/advertise/spotlight-ad" description: "A Spotlight Ad is the second sponsored placement in Techpresso, mid-newsletter. Expect 200 to 300 unique clicks. Rates are in the Dupple media kit." published: "2026-04-24" updated: "2026-11-09" llms_txt: "https://dupple.com/llms.txt" --- Mid-newsletter slot # Spotlight Ad: your ad mid-newsletter, right after the main stories Updated November 2026 A Spotlight Ad is the second sponsored placement in Techpresso, right after the main stories. It suits a brand that wants to test one placement before scaling. 1. **Pick a date** 24h reply 2. **Send your ad** Image, copy 3. **Goes live** Mid-issue ### Reserve Spotlight slot Quick answer A Spotlight Ad is the second sponsored placement, mid-issue, in Techpresso, Dupple's daily tech and AI newsletter for 800K+ subscribers. You pay a flat rate per placement, listed in the media kit, with no minimum budget. Apply with the form; we reply within 24 hours. ### Expected clicks 200 to 300 unique clicks (media kit range). ### One clear call to action A link to your landing page. ### Test, then scale No annual commitment. Start with a single placement. Where it sits ## Follow a reader through the issue Your Spotlight Ad comes after the main stories and before the Other news. ### The issue opens The first sponsored placement, the Primary Ad, sits at the top. ### The main stories Readers go through the stories of the day. ### Your Spotlight Ad The second sponsored placement. It sits right after the main stories. ### The click A link takes the reader to your page. The click shows in your report. How it works ## From brief to live in four steps Hands-on support on every campaign, from kickoff to the final report. 1 ### Pick a date Send your preferred dates. We reply within 24 hours. 2 ### Send your ad Share your image, copy and link. Our team refines the copy so it reads native to the issue. 3 ### Approve it Your ad ships after you approve it. 4 ### Live, then reported Your ad runs on the date you choose, after you approve the copy. A full report follows. At a glance ## Spotlight Ad or Primary Ad: which should I pick? Pick the Spotlight Ad for a mid-newsletter slot to test with, or the Primary Ad for the first slot readers see. *Click ranges are from the Dupple Media Kit 2026, read 14 Oct 2026. They are typical ranges, not a promise.* | Format | Where it runs | What you send or get | Expected unique clicks (Techpresso) | How you pay | | --- | --- | --- | --- | --- | | Spotlight Ad | Mid-newsletter, right after the main stories | An image, copy and one link | 200 to 300 | Flat rate, in the media kit | | [Primary Ad](https://dupple.com/advertise/primary-ad) | Top of the email, the first sponsor | Your logo in the header, an image and copy | 600 to 1,500 | Flat rate, in the media kit | | [Dedicated Send](https://dupple.com/advertise/dedicated-send) | A standalone email to the Techpresso list | The whole email: subject line, body and link | 1,000 to 3,000 | Flat rate, in the media kit | | [Native Advertorial](https://dupple.com/advertise/native-advertorial) | The Primary Ad slot | Copy written by our team as a recommendation | Not in the media kit | Quoted per campaign | The facts ## Spotlight or Primary Two placements in the same issue. Pick one, or book both in a pack. ### Spotlight Ad The second sponsored placement, mid-newsletter. Expect 200 to 300 unique clicks. ### Primary Ad The first sponsored placement, top of the email. Expect 600 to 1,500 unique clicks. [See the Primary Ad](https://dupple.com/advertise/primary-ad). ### Share of voice Maximum 3 sponsors per issue. Your ad shares the issue with two other sponsors at most. ### Full report Opens, clicks, CTR (click-through rate), benchmarks and the corporate domains that engaged. ### Audience 800K+ subscribers and a 37% average open rate. ### In a pack Starter, Growth and Scale packs mix Spotlight and Primary Ads. Starter is 4 Primary Ads and 2 Spotlight Ads. Rates are in the [media kit](https://go.dupple.com/media-kit). ### Booked ahead *1 Jan to 3 Nov 2026* Past Techpresso Spotlight bookings had a median of 21 days between the booking (the deal marked won) and the run date, across 217 runs. 69% were booked at least 14 days ahead. These are past bookings, not a deadline. Past campaigns ## Past campaigns are on the case studies page [Read the case studies](https://dupple.com/case-studies) for past Dupple campaigns. FAQ ## Spotlight Ad FAQ Straight answers on timing, placement, reporting and packs. **What is a Spotlight Ad in a newsletter?** A Spotlight Ad is the second sponsored placement in a [Techpresso](https://dupple.com/advertise/techpresso) issue, mid-newsletter, right after the main stories. It carries an image, copy and one link to your landing page. **How much does a Spotlight Ad cost?** A Spotlight Ad has a flat price per placement, set in the [Dupple Media Kit 2026](https://go.dupple.com/media-kit). There is no minimum budget, so you can test one Spotlight Ad before you scale. **How many clicks does a Spotlight Ad get?** A Spotlight Ad typically gets 200 to 300 unique clicks in Techpresso, per the Dupple Media Kit 2026 (read 14 Oct 2026). These are typical ranges, not a promise. **What is the difference between a Spotlight and a Primary Ad?** The Primary Ad is the first sponsored placement, at the top of the email. The Spotlight Ad is the second, mid-newsletter, right after the main stories. Expected unique clicks are 200 to 300 for a Spotlight Ad and 600 to 1,500 for a [Primary Ad](https://dupple.com/advertise/primary-ad). **Can I combine Spotlight and Primary Ads?** Yes. The Starter, Growth and Scale packs mix both formats: Starter is 4 Primary Ads and 2 Spotlight Ads, Growth is 8 Primary Ads and 6 Spotlight Ads, and Scale is 12 Primary Ads and 10 Spotlight Ads. Pack rates are in the [media kit](https://go.dupple.com/media-kit). **How far in advance should I book a Spotlight Ad?** Past Techpresso Spotlight Ad bookings were made a median 21 days before the run date (217 runs, 1 January to 3 November 2026). That describes past bookings, not a deadline. Send your preferred dates and we reply within 24 hours. **What is in the Spotlight Ad report?** The report shows opens, clicks, CTR, benchmarks and the corporate domains that engaged. Our team supports the campaign from kickoff to the final report. **How many sponsors share an issue?** Techpresso caps the number of sponsors in each issue. Maximum 3 sponsors per issue. Your ad shares the issue with two other sponsors at most. **Data and sources** - Booking lead time: 217 Techpresso Spotlight Ad runs, 1 January to 3 November 2026. [Data page](https://dupple.com/advertise/data/booking-lead-time) and [CSV](https://dupple.com/data/dupple-booking-lead-time-2026-11-04.csv), row Techpresso, Spotlight Ad. - Click ranges and prices: [Dupple Media Kit 2026](https://go.dupple.com/media-kit), read 14 Oct 2026.