--- title: "B2B SaaS Advertising in Tech Newsletters | Dupple" url: "https://dupple.com/advertise/saas" description: "B2B SaaS advertising in six daily newsletters with 960K+ subscribers. Fixed-price placements, no minimum budget, and a report of the companies that engaged." published: "2026-04-23" updated: "2026-11-11" llms_txt: "https://dupple.com/llms.txt" --- For B2B SaaS vendors # B2B SaaS newsletter advertising across 960K+ subscribers Updated November 2026 Every campaign is run by a dedicated team and ends with a report of the corporate domains that engaged. 1. **Kickoff call** Your goals 2. **Goes live** Your date 3. **Full report** Opens, clicks ### Get pricing in 24h Quick answer Dupple is a network of six daily newsletters. B2B SaaS companies advertise in the one that fits their product, or in Techpresso for reach. You pay a fixed price per placement, as listed in the media kit. To start, apply with the form; we reply within 24 hours. ### Six daily newsletters 960K+ subscribers across the network. ### Start with one placement No minimum budget. ### Companies that engaged Reports list the corporate domains that engaged. Not another ad auction ## A fixed price for a place in the issue Newsletter placements are sold at a fixed price, agreed upfront. Nobody bids against you. ### An ad auction Unlimited ads bidding on the same audience. ### A Dupple issue Maximum 3 sponsors per issue. Fixed price, native layout, no ad design needed. At a glance ## Which Dupple newsletter fits your SaaS? Techpresso is the broadest option, and each specialist newsletter matches one kind of product. *Readers as listed in the Dupple Media Kit 2026; subscriber counts and average open rates as of November 8, 2026, rounded down. Ad rates are in the media kit.* | Newsletter | Fits SaaS products like | Readers | Subscribers | Avg. open rate | | --- | --- | --- | --- | --- | | [Techpresso](https://dupple.com/advertise/techpresso) | Horizontal SaaS, productivity tools, AI-native apps, founder tools | Executives, founders, managers, individual contributors | 800K+ | 37% | | [MarketingShot](https://dupple.com/advertise/marketingshot) | Martech, CRM, email, SEO, analytics, CDP | Growth marketers, founders, agency owners, CMOs and VPs | 36K+ | 32% | | [Devshot](https://dupple.com/advertise/devshot) | Devtools, infrastructure, CI/CD, observability | Software engineers, DevOps, tech founders, CTOs and leads | 31K+ | 32% | | [Finpresso](https://dupple.com/advertise/finpresso) | Fintech, accounting, treasury, FP&A, risk | Finance pros, fintech builders, investors, operators | 33K+ | 33% | | [Cyberpresso](https://dupple.com/advertise/cyberpresso) | Security SaaS, GRC automation, IAM, threat detection | CISOs, security engineers, SOC analysts, IT and risk leaders | 29K+ | 31% | | [AIpresso](https://dupple.com/advertise/aipresso) | AI tools, models, AI infrastructure | AI engineers, founders, product leaders, researchers | 29K+ | 31% | How a campaign runs ## From kickoff to final report Unlike a self-serve ad platform, every campaign comes with a dedicated team, from kickoff to final report. 1 ### Kickoff call We align on your goals, your ideal customer and what success looks like. 2 ### We pick the fit We recommend the placement and the newsletter that fit your target. 3 ### Copy review Our team refines your copy so it reads native to the issue. 4 ### Live on your date Your ad runs on the date you choose, after you approve the copy. 5 ### Full report Opens, clicks, CTR, benchmarks and the corporate domains that engaged. Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours. Techpresso placements ## Fixed-price placements Three of the five Techpresso formats. The rate for each is in the media kit. ### Primary Ad The first sponsored placement, top of the email. ### Spotlight Ad The second sponsored placement, mid-newsletter. ### [Quick Link](https://dupple.com/advertise/quick-link) Short, native text links. Rates are in the [Dupple Media Kit 2026](https://go.dupple.com/media-kit), read 14 Oct 2026. In numbers ## Who answers our sign-up quiz ### Tech and leadership answers *Aug to Nov 2026* 3,767 new subscribers chose Technology (industry) and Executive & Leadership (role) in our sign-up quiz (5 August to 3 November 2026, 130,965 answers). Of them, 73.1% said they are founders, C-suite, directors or VPs, and 46.6% said they work at companies of 51 or more people. It describes who signs up, not who sees your ad. FAQ ## SaaS advertising FAQ Straight answers on newsletters, timing, budget and reporting. **Where should a B2B SaaS company advertise?** A B2B SaaS company starts with the Dupple newsletter that matches its product. Techpresso fits horizontal SaaS and AI-native apps, and Cyberpresso fits security SaaS. For more on the B2B option, see [newsletter advertising for B2B](https://dupple.com/advertise/newsletter-advertising-b2b); for content placements, see [editorial backlinks](https://dupple.com/advertise/backlink-placement), where we do not promise a citation, a ranking or traffic. **Does newsletter advertising work for B2B SaaS?** A Dupple placement puts your product in front of readers who opted in, at a fixed price set upfront. Every campaign ends with a report of opens, clicks and the corporate domains that engaged. It does not promise sign-ups: the report shows engagement, and what happens after the click is up to your own tracking. **Which newsletter should a SaaS company pick?** Techpresso is Dupple's flagship tech and AI newsletter. MarketingShot, Devshot, Finpresso, Cyberpresso and AIpresso reach marketers, developers, finance readers, security teams and AI builders. At kickoff we recommend the placement and the newsletter that fit your SaaS product. **How much does a SaaS placement cost on Dupple?** Dupple sells SaaS placements at a fixed price, agreed upfront, with no bidding against other advertisers. The rate for each format is in the [Dupple Media Kit 2026](https://go.dupple.com/media-kit). For a pay per click (CPC) or pay per lead (CPL) option, see [Lead Generation](https://dupple.com/advertise/lead-generation). **How fast can a SaaS campaign go live?** A SaaS campaign on Dupple goes live on the date you choose, after you approve the copy. Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours. **Is there a minimum budget for SaaS advertising?** Dupple has no minimum budget for SaaS advertising. You can start with a single placement and read its report before you book more. **What do I get after a SaaS campaign?** Every campaign ends with a full report: opens, clicks, CTR, benchmarks and the corporate domains that engaged. Past campaigns are on the [case studies page](https://dupple.com/case-studies). **How many sponsors share a Dupple issue?** Each Dupple issue carries at most three sponsors, so your ad shares it with two others. Each placement has a fixed price agreed upfront, and main placements book out weeks to months ahead, so send your preferred dates early. **Data and sources** - Sign-up quiz, new subscribers, 5 August to 3 November 2026 (130,965 answers, readers' own answers): [segment table (CSV)](https://dupple.com/data/dupple-post-signup-audience-segments-2026-11-03.csv). - Rates and formats: [Dupple Media Kit 2026](https://go.dupple.com/media-kit).