--- title: "Primary Ad: Top Sponsor Slot in Techpresso | Dupple" url: "https://dupple.com/advertise/primary-ad" description: "A Primary Ad is the first sponsored placement at the top of Techpresso. Rates are in the Dupple Media Kit 2026." published: "2026-04-24" updated: "2026-11-11" llms_txt: "https://dupple.com/llms.txt" --- Top of the issue # Primary Ad: be the first sponsor readers meet in Techpresso Updated November 2026 A Primary Ad is the first sponsored placement in Techpresso, before the first story. You get your logo in a co-branded header, an image, copy and a full report. 1. **Kickoff call** Your goals 2. **Goes live** Your date 3. **Full report** Opens, clicks ### Reserve a Primary Ad Quick answer A Primary Ad is the top sponsor slot in Techpresso, Dupple's daily tech and AI newsletter, read by 800K+ subscribers. You pay a flat rate per placement, listed in the media kit. Apply with the form; we reply within 24 hours. ### Flat rate One rate per placement, in the [media kit](https://go.dupple.com/media-kit). ### Few sponsors per issue Maximum 3 sponsors per issue. ### A full report Opens, clicks, click rate (CTR) and the corporate domains that engaged. How it works ## From first call to full report Hands-on support from kickoff to the final report. 1 ### Kickoff call We align on your goals, your audience and what success looks like. 2 ### Format and newsletter We recommend the placement and the newsletter that fit your target. 3 ### Copy review Our team refines your copy so it reads native to the issue. 4 ### Live on your date Your ad runs on the date you choose, after your approval. 5 ### Full report Opens, clicks, CTR, benchmarks and the corporate domains that engaged. Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours. The placement ## Your ad, drawn into the issue This is where a Primary Ad sits in a Techpresso issue. 1 2 3 4 1 ### Top of the email The first sponsored placement, before the first story. 2 ### Your logo in the header A co-branded header that carries your logo. 3 ### Headline, image and copy Your message with a full-width image and short copy. 4 ### A call to action A link to your landing page. Every click is counted in your report. What is included ## Everything in a Primary Ad Placement, copy support and reporting, in one booking. ### Co-branded header *Logo* A co-branded header with your logo. ### Image and copy A full-width image and short copy, refined by our team before it ships. ### Full report Opens, clicks, CTR, benchmarks and the corporate domains that engaged. ### Sponsors per issue *Limit* Maximum 3 sponsors per issue. Your ad shares the issue with two other sponsors at most. ### Audience 800K+ subscribers and a 37% average open rate. ### Price *Media kit* The rate is in the [media kit](https://go.dupple.com/media-kit). At a glance ## Primary Ad, Spotlight Ad or Dedicated Send? The Primary Ad is the first slot in the issue, the Spotlight Ad sits mid-issue, and a Dedicated Send is a whole email, 100% your brand. *Rates for each format are in the media kit.* | Format | Where it runs | What you send or get | How you pay | | --- | --- | --- | --- | | Primary Ad | Top of the email, the first sponsor | Your logo in the header, an image and copy | Flat rate, in the media kit | | [Spotlight Ad](https://dupple.com/advertise/spotlight-ad) | Mid-newsletter, right after the main stories | An image, copy and one link | Flat rate, in the media kit | | [Dedicated Send](https://dupple.com/advertise/dedicated-send) | A standalone email to the Techpresso list | A whole email, 100% your brand | Flat rate, in the media kit | Frequency packs ## Book more, get more Primary Ads come with Spotlight Ads in every pack. Pack rates are in the [media kit](https://go.dupple.com/media-kit). ### Starter 4 Primary Ads and 2 Spotlight Ads. ### Growth, most popular 8 Primary Ads and 6 Spotlight Ads. ### Scale 12 Primary Ads and 10 Spotlight Ads. ### A single Primary Ad One placement, at the top of the email. In numbers ## Book early Past bookings show how far ahead advertisers booked. They are not a deadline. ### Booked ahead *Jan to Nov 2026* Techpresso Primary Ad runs were booked a median of 27 days before the run date, across 229 runs from 1 January to 3 November 2026. The middle half fell between 13 and 49 days. Send your dates early. FAQ ## Primary Ad FAQ Straight answers on timing, copy, reporting and price. **What is a Primary Ad in a newsletter?** A Primary Ad is the first sponsored placement in [Techpresso](https://dupple.com/advertise/techpresso), before the first story. It has a co-branded header, an image, copy and a link. **How much does a Primary Ad in Techpresso cost?** The Primary Ad is a flat rate per placement, and the [Dupple Media Kit 2026](https://go.dupple.com/media-kit) lists it. The [newsletter advertising rates](https://dupple.com/advertise/newsletter-advertising-rates) page covers the wider picture. There is no minimum budget, so you can test one Primary Ad, then scale. **How many clicks does a Primary Ad get?** It depends on your offer, your creative and how well it fits the readers. Real Techpresso placements and their unique clicks are on the [case studies](https://dupple.com/case-studies) page. **Primary Ad or Spotlight Ad: which should I book?** The Primary Ad takes the first sponsored slot at the top of Techpresso. The Spotlight Ad takes the second, mid-newsletter. Our kickoff call recommends the format that fits your goal. The [Spotlight Ad page](https://dupple.com/advertise/spotlight-ad) has the details. **How far in advance should I book?** Past Techpresso bookings were a median of 27 days ahead of the run (229 runs, 1 January to 3 November 2026). That is a pattern, not a deadline. Send your preferred dates early. **Do you write the copy?** Our team reviews and refines your Primary Ad copy so it reads native to the issue. Your ad runs on the date you choose, after you approve the copy. **What does a frequency pack include?** The Techpresso frequency packs are Starter, Growth (most popular) and Scale. Starter is 4 Primary Ads and 2 Spotlight Ads, Growth is 8 Primary Ads and 6 Spotlight Ads and Scale is 12 Primary Ads and 10 Spotlight Ads. The pack rates are in the [media kit](https://go.dupple.com/media-kit). **Data and sources** - Booking lead time: 229 Techpresso Primary Ad runs, 1 January to 3 November 2026. [Public CSV](https://dupple.com/data/dupple-booking-lead-time-2026-11-04.csv), row "Techpresso, Primary Ad". [Data page](https://dupple.com/advertise/data/booking-lead-time). - Rates: [Dupple Media Kit 2026](https://go.dupple.com/media-kit), read 14 Oct 2026.