--- title: "Sponsored Review: Your Primary Ad in Techpresso | Dupple" url: "https://dupple.com/advertise/native-advertorial" description: "A sponsored review in Techpresso: our team writes your Primary Ad in Techpresso's voice, as a recommendation. You get a full report. Quoted per campaign." published: "2026-04-24" updated: "2026-11-09" llms_txt: "https://dupple.com/llms.txt" --- Sponsored review # A sponsored review: your Primary Ad, written as a recommendation Updated November 2026 Our team writes your Primary Ad in Techpresso as a review or recommendation, in Techpresso's voice. It runs in the first sponsored slot, at the top of the issue. 1. **Brief us** Product, angle 2. **We write it** Review style 3. **It runs** Top slot ### Reserve an Advertorial Quick answer A sponsored review is a Primary Ad in Techpresso, Dupple's tech and AI newsletter, that our team writes as a recommendation. It runs in the first sponsored slot and reaches 800K+ subscribers. Quoted per campaign. Apply with the form; we reply within 24 hours. ### The Primary Ad slot The first sponsored placement, at the top of the email. ### Written by our team In Techpresso's voice, as a review or recommendation. We call this format a Native Advertorial. ### Quoted per campaign Tell us the product and the angle. One slot, two styles ## Same position, a different voice Pick the standard ad or the editorial style for your Primary Ad. It does not add a second ad to the issue. ### Standard ad Your message, with a headline, a full-width image and a call to action. ### Editorial style Written by our team in Techpresso's voice, as a review or recommendation. At a glance ## Native Advertorial or a standard Primary Ad? Both run in the first sponsored slot: the standard Primary Ad shows your logo, an image and copy, while the Native Advertorial is written by our team as a recommendation. *Click ranges are the Dupple Media Kit 2026 ranges for Techpresso, read 14 Oct 2026. They are typical ranges, not a promise. Rates are in the media kit.* | Format | Where it runs | What you send or get | Expected unique clicks (Techpresso) | How you pay | | --- | --- | --- | --- | --- | | [Primary Ad](https://dupple.com/advertise/primary-ad) | Top of the email, the first sponsor | Your logo in the header, an image and copy | 600 to 1,500 | Flat rate, in the media kit | | [Spotlight Ad](https://dupple.com/advertise/spotlight-ad) | Mid-newsletter, right after the main stories | An image, copy and one link | 200 to 300 | Flat rate, in the media kit | | [Dedicated Send](https://dupple.com/advertise/dedicated-send) | A standalone email to the Techpresso list | The whole email: subject line, body and link | 1,000 to 3,000 | Flat rate, in the media kit | | Native Advertorial | The Primary Ad slot | Copy written by our team as a recommendation | Not in the media kit | Quoted per campaign | How it works ## From brief to the top of the issue Hands-on support on every campaign, from kickoff to the final report. 1 ### Brief us Tell us the product and the angle you want to take. 2 ### We write it Our team writes the copy in Techpresso's voice, as a review or recommendation. 3 ### You approve it Your piece runs after you approve it. 4 ### It runs in the Primary slot The first sponsored placement. A full report follows. The facts ## What you get ### Position The Primary Ad slot, the first sponsored placement in the email. ### Not an extra placement It replaces the standard format inside your Primary Ad. It does not add a second ad. ### Written by Dupple Our team writes the copy in Techpresso's voice. ### Full report Opens, clicks, click-through rate (CTR), benchmarks and the company domains that engaged. ### Price *Quoted* Quoted per campaign. Share the product and the angle, and we reply within 24 hours. ### Booking Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours. In numbers ## Who clicks in Techpresso ### Who clicks in Techpresso *Seen 29 Oct to 4 Nov 2026* Of 3,012 new subscribers who joined in the past 30 days, clicked and had answered our sign-up quiz, the largest named roles were leadership (11.2%), marketing (10.4%) and engineering (8.7%); 20.4% chose other. These are self-reported answers, not a count of every reader. FAQ ## Native Advertorial FAQ Straight answers on what it is, who writes it, what it costs and what you get back. **What is a native advertorial in a newsletter?** A native advertorial is an editorial-style ad that reads as a review or recommendation. In Techpresso, it takes the first sponsored slot at the top of the issue, and our team writes the copy. For examples, see the [newsletter advertising examples](https://dupple.com/advertise/newsletter-advertising-examples) and the [case studies](https://dupple.com/case-studies). **How is a native advertorial different from a standard newsletter ad?** A standard [Primary Ad](https://dupple.com/advertise/primary-ad) shows your logo in the header, with an image and copy. A Native Advertorial uses the same slot, but our team writes it as a recommendation in Techpresso's voice. Standard rates are in the [media kit](https://go.dupple.com/media-kit); the Native Advertorial is quoted per campaign. **Who writes it?** Our team writes the Native Advertorial in Techpresso's voice, as a review or recommendation. You approve the copy first, and it runs on the date you choose. **Where does it run?** It runs in the [Primary Ad](https://dupple.com/advertise/primary-ad) position, the first sponsored placement at the top of the [Techpresso](https://dupple.com/advertise/techpresso) email. It replaces the standard ad in that slot and does not add a second ad to the issue. **How much does a Native Advertorial cost?** It is not in the media kit, so its price is quoted per campaign. Share the product, the angle and your preferred dates, and a person from our team replies within 24 hours. **How far in advance should I book?** A Native Advertorial uses the Primary Ad slot. Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours. **What does the report show?** The final report shows opens, clicks, click-through rate (CTR), benchmarks and the company domains that engaged. Our team runs the campaign with you, from kickoff to that final report. **Data and sources** - Techpresso clickers by self-reported role: 3,012 new subscribers who answered our sign-up quiz, seen 29 October to 4 November 2026, published 5 November 2026. [CSV](https://dupple.com/data/dupple-techpresso-engaged-quiz-roles-2026-11-05.csv) and [data page](https://dupple.com/advertise/data/who-reads-techpresso).