--- title: "Lead Generation for B2B: Pay Per Click or Per Lead | Dupple" url: "https://dupple.com/advertise/lead-generation" description: "Show your B2B or tech offer to new Dupple subscribers right after they sign up. Pick the audience by role and size. Pay per click or per lead." published: "2026-04-24" updated: "2026-11-11" llms_txt: "https://dupple.com/llms.txt" --- For B2B and tech offers # Your offer in front of new subscribers, the moment they sign up Updated November 2026 When someone joins one of our six newsletters (960K+ subscribers), they answer a short quiz and then see your offer. You pay per click or per lead, and you choose who sees it. Brands that have run lead gen offers with us ### Apply for a slot Quick answer Your offer appears on the screen our new subscribers see right after they sign up. You choose who sees it by role, job level, industry, company size and country, and you pay per click or per lead. ### Post-signup offer An offer a new subscriber sees right after signing up. ### CPC You pay for each click. ### CPL You pay for each lead that meets your brief. ### Targeting rule All conditions must match, like role AND company size. How it works ## From application to leads From the form to delivery. 1 ### Apply Send the form on this page. We review applications weekly and reply within 24 hours. 2 ### Agree the brief Agree who sees your offer, where, whether you pay per click or per lead, and your budget. 3 ### Build the card Image, headline, description and button. Let the image carry one idea. 4 ### Go live and get tested Your offer goes live on the offer wall and in our emails. We test your creatives and drop the clear loser. 5 ### Track Links to your site are tagged for your analytics. You can also get a private click report. 6 ### Qualify For pay per lead, we agree with you what counts as a lead. We can keep free email addresses like Gmail out and filter by company size. You decide who sees your offer, in which countries, and what you spend. We set it up and run it: ranking by click rate and what each click pays, creative tests and lead checks. Targeting ## Describe your audience like a filter Add a second rule for another audience. Rule A Role Marketing & Communications AND Job level Manager Director/VP OR Rule B Job level Founder AND Company size 2-10 employees ### Your audience A reader who matches Rule A or Rule B can see your offer. ### Industry *10 options* ### Job level *8 options* ### Role *14 options* ### Company size *6 options* ### Country *strict mode* With strict mode on, your offer never shows outside your countries. ### More levers On post-signup screens: mobile or desktop, and email domains to exclude. Everywhere: newsletter joined and weekdays only (US Eastern). On the offer wall, rules filter readers only if you choose matching readers only; otherwise others can see it too. Unknown answers never match. Examples ## Audiences you can reach Built from the options above. ### US decision makers at larger companies United States, strict Founder C-Suite Director/VP 201-1000 1000+ ### Marketing managers and above in English-speaking markets Marketing & Communications Manager Director/VP C-Suite US, UK, Canada, Australia, strict ### Founders of small companies Founder 2-10 11-50 ### Engineering and data teams at large companies Engineering & Software Development Data & Analytics 201-1000 1000+ ### Finance professionals at manager level and above Finance & Accounting Manager Director/VP C-Suite ### HR and operations in mid-size to large US companies Human Resources Operations & Project Management United States, strict 51-200 201-1000 1000+ Placements ## Where your offer shows up Four places a new subscriber meets your offer. Pay-per-click offers can also show as cards on selected pages of our site; ask us to keep yours off. ### Single-offer screen One full-page offer, shown before the wall in some countries. ### Post-signup offer wall Right after the quiz, a wall of offers. ### Welcome email Your offer in the welcome email new subscribers receive. ### Follow-up email sequences Your offer in the emails that follow the quiz. In numbers ## Post-signup quiz and click data ### 130,965 new subscribers answered the post-signup quiz 5 Aug to 3 Nov 2026 ### 28.6% are decision-makers: founder, C-suite or director/VP of 130,965, 5 Aug to 3 Nov 2026 ### 12.6% used a non-consumer email domain 16,522 of 130,964, 5 Aug to 3 Nov 2026 ### 8.0% of offer card views led to a click 22,388 of 279,365, 4 Oct to 3 Nov 2026 Creative ## What tends to work What did better in our tests. ### Pick a distinct colour A colour the cards around yours do not use. ### One focal object No small interface text in the image. ### Image headline adds detail Add to the title, never repeat it. ### Free start, if true In image and button, only if the offer is free. Results differ by offer, so test two creatives. Good fit ## Which offers fit ### Free newsletters ### Free tools and calculators ### eBooks and guides ### Trial signups Read next Who signs up Estimate cost per lead What a lead is Co-registration or syndication Audience and lead data Lead generation companies Lead Magnet Primary Ad FAQ ## Lead generation FAQ **What is a post-signup offer?** A post-signup offer is an offer we show new subscribers right after they sign up to one of our newsletters. **What is the difference between CPC and CPL here?** With CPC you pay us for each click. With CPL you pay for each lead that meets your brief. **Who exactly sees my offer?** New subscribers to our newsletters, right after the signup quiz. Set to matching readers only, it reaches only readers who fit your rules. **Can I exclude competitors and current customers?** Yes. You list competitor and customer email domains; we skip those readers on the offer wall and single-offer screen. **Can I target by country only?** Yes. Country works as a filter on its own. With strict mode on, we never show your offer outside your chosen countries. **How are creatives tested?** We run your creatives against each other on the offer wall. A clear loser switches off automatically; a clear winner takes over. **How do I see results?** Each offer can get a private report of clicks by placement, country and day. Links to your site carry tags for your own analytics. **What counts as a lead?** A lead is what you and we write into the campaign brief. We do not publish one definition. **Data and sources** Our Offer Network data (quiz answers, offer card views and clicks), read 3 November 2026. Methods and CSV files: [Dupple audience and lead data](https://dupple.com/advertise/data).