--- title: "Devtools Advertising: Reach Developers | Dupple" url: "https://dupple.com/advertise/devtools" description: "Advertise a developer tool in Devshot, the daily coding newsletter read by software engineers, DevOps and CTOs. 31K+ subscribers, fixed-price placements." published: "2026-04-23" updated: "2026-11-09" llms_txt: "https://dupple.com/llms.txt" --- For developer tool vendors # Devtools advertising that reaches developers in their inbox Updated November 2026 Start with Devshot, our daily coding and developer news email, which software engineers, DevOps, CTOs and tech founders opted into. Add Techpresso for broader reach. 1. **Kickoff call** Your goals 2. **Goes live** Your date 3. **Full report** Opens, clicks ### Get pricing in 24h Quick answer Devshot is Dupple's daily coding and developer newsletter, read by software engineers, DevOps, tech founders and CTOs. Placements have fixed prices in the media kit, with no minimum budget; Lead Generation is paid per click or per lead. Apply with the form; we reply within 24 hours. ### Devshot readers 31K+ subscribers. Software engineers, DevOps, tech founders, CTOs and leads read Devshot. ### Fixed price, no auction You pay a set price for a set placement. ### Live on your date Your ad runs on the date you choose, after you approve the copy. Who you reach ## Where developers read at Dupple Pick the audience, then the newsletter and the placement. Who reads Where they read What you can run Who reads Software engineers DevOps Tech founders CTOs & leads ### [Devshot](https://dupple.com/advertise/devshot) 31K+ subscribers · 32% open rate Our daily newsletter on coding and developer news. What you can run - Primary Ads, top of the email - Dedicated Send, 100% your brand - Weekly packages of both Who reads Tech & engineering Executives Founders Managers ### [Techpresso](https://dupple.com/advertise/techpresso) 800K+ subscribers · 37% open rate Our broad tech and AI newsletter. What you can run - Primary Ad, top of the email - Spotlight Ad, mid-newsletter - Dedicated Send, 100% your brand - Quick Link, short native text links Who reads AI engineers Founders Product leaders Researchers ### [AIpresso](https://dupple.com/advertise/aipresso) 29K+ subscribers · 31% open rate AI news, models and tools. A fit for AI and ML infrastructure. What you can run - Primary Ads, top of the email - Dedicated Send, 100% your brand - Weekly packages of both Who reads CISOs Security engineers SOC analysts IT & risk leaders ### [Cyberpresso](https://dupple.com/advertise/cyberpresso) 29K+ subscribers · 31% open rate A fit for DevSecOps, SAST/DAST and secret scanning tools. What you can run - Primary Ads, top of the email - Dedicated Send, 100% your brand - Weekly packages of both ### Tech and engineering *5 Aug to 3 Nov 2026* 6,418 of 130,965 sign-up quiz answers from new subscribers of Dupple newsletters chose Technology as industry and Engineering & Software Development as role. In their own answers, 29.7% are founders, C-suite, directors or VPs, and 40.6% work at companies of 51+ people. Maximum 3 sponsors per issue. Your ad shares the issue with two other sponsors at most. At a glance ## Where should a developer tool company advertise? Devshot first, then Techpresso, Lead Generation or a content placement. *Readers as listed in the Dupple Media Kit 2026; subscriber counts as of November 8, 2026, rounded down.* | Option | Who it reaches | What you book | How you pay | | --- | --- | --- | --- | | [Devshot](https://dupple.com/advertise/devshot) | Software engineers, DevOps, tech founders, CTOs, 31K+ subscribers | Primary Ads, a Dedicated Send, or weekly packages | Flat rate, in the media kit | | [Techpresso](https://dupple.com/advertise/techpresso) | Tech professionals, founders and executives, 800K+ subscribers | Primary Ad, Spotlight Ad or Dedicated Send | Flat rate, in the media kit | | [AIpresso](https://dupple.com/advertise/aipresso) | AI engineers, founders, product leaders, researchers, 29K+ subscribers | Primary Ads, a Dedicated Send, or weekly packages | Flat rate, in the media kit | | [Lead Generation](https://dupple.com/advertise/lead-generation) | New subscribers, targeted by role, job level, industry, company size and country | Your offer in the post-signup flow | Per click (CPC) or per lead (CPL) | | [Content placement](https://dupple.com/advertise/backlink-placement) | Readers of an existing dupple.com article | A contextual link or a sponsored article | Paid placement, in the media kit | How a campaign runs ## From kickoff to final report A dedicated team runs every campaign. It is not a self-serve ad platform. 1 ### Kickoff call We align on your goals, the developers you want to reach and what success looks like. 2 ### We pick the fit We recommend the placement and newsletter for your target. 3 ### Copy review Our team refines your copy. 4 ### Live on your date Your ad runs on the date you choose, after you approve the copy. 5 ### Full report Opens, clicks, CTR, benchmarks and the corporate domains that engaged. Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours. Your ad ## A native ad and a click to your site No ad design needed; we lay your copy out natively. 1 ### Native copy Your ad reads like the rest of the issue. 2 ### One click Readers click through to your page. 3 ### Your landing page Send them to your docs, repo, changelog or free tier. Categories that fit ## Developer tool categories ### Observability & APM Logs, traces, error tracking, profiling. ### Databases & infra Postgres, vector DBs, queues, caches. ### CI/CD & deploy Build systems, feature flags, releases. ### Dev environments Cloud IDEs, remote dev, containers. ### Auth & API infra Dev-first auth, API gateways, webhooks. ### AI / ML infra Inference, vector search, RAG. FAQ ## Devtools advertising FAQ Straight answers on newsletters, cost, timing and reporting. **Which newsletter should a developer tool start with?** Start with [Devshot](https://dupple.com/advertise/devshot), our daily coding and developer news newsletter. Add [Techpresso](https://dupple.com/advertise/techpresso) for broader tech reach, [AIpresso](https://dupple.com/advertise/aipresso) for AI infrastructure tools or [Cyberpresso](https://dupple.com/advertise/cyberpresso) for security tools. See who reads these newsletters on the [software developers audience page](https://dupple.com/advertise/audiences/software-developers). **How do I market a devtool to developers?** Use a Devshot Primary Ad or Dedicated Send, with [Techpresso](https://dupple.com/advertise/techpresso) or [AIpresso](https://dupple.com/advertise/aipresso) for extra reach. A content placement is a paid contextual link in an existing dupple.com article. We do not promise a citation, a ranking or traffic. **How much does it cost?** Devshot placements and packages have fixed prices, set out in the [media kit](https://go.dupple.com/media-kit). Lead Generation is billed per click (CPC) or per lead (CPL). There is no minimum budget, so you can test one placement first. **How fast can I go live?** Campaigns begin with a kickoff call. Your ad runs on the date you choose, after you approve the copy. Primary Ads and Dedicated Sends book out weeks to months ahead, so send your preferred dates and we reply within 24 hours. **What do I get after the campaign?** The report shows opens, clicks, CTR, benchmarks and the corporate domains that engaged. Past campaigns are on the [case studies page](https://dupple.com/case-studies). **What should I send to start?** Send your product URL, the action you want readers to take (a sign-up, docs visit or sandbox run), your preferred dates and a contact. We reply within 24 hours. **Data and sources** - Sign-up quiz, new subscribers of Dupple newsletters, 5 August to 3 November 2026 (130,965 answers): [segment CSV](https://dupple.com/data/dupple-post-signup-audience-segments-2026-11-03.csv), row "Tech + Engineering & Software Development". - Readers, placements and prices: [Dupple Media Kit 2026](https://go.dupple.com/media-kit).